Brands in the answer
20
Marketplace share
55%
Independent-brand share
45%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Desodorante Niveadesodorantenivea.com | 100% of answers | €2.95 | Claim | ||
2 | — | El Corte Ingléselcorteingles.com | 100% of answers | €3.95 | Claim | ||
3 | — | Belowbelow.com | 100% of answers | €15.99 | Claim | ||
4 | — | spa Luxetiquespaluxetique.com | 100% of answers | €57.99 | Claim | ||
5 | — | Drunidruni.com | 100% of answers | €9.90 | Claim | ||
6 | — | STARSKIN Fabstarskinfab.com | 100% of answers | €21.49 | Claim | ||
7 | — | Lancaster Eaulancastereau.com | 100% of answers | €6.95 | Claim | ||
8 | — | ManCavemancave.com | 100% of answers | €8.00 | Claim | ||
9 | — | SweetCaresweetcare.com | 100% of answers | €11.05 | Claim | ||
10 | — | Aleppo Soapalepposoap.com | 100% of answers | €13.99 | Claim | ||
11 | — | Personal Carepersonalcare.com | 100% of answers | €11.32 | Claim | ||
12 | — | Care tocareto.com | 100% of answers | €21.95 | Claim | ||
13 | — | eos Sheaeosshea.com | 100% of answers | €55.00 | Claim | ||
14 | — | CERAVEcerave.com | 67% of answers | €9.09 | Claim | ||
15 | — | THE ORDINARYtheordinary.com | 67% of answers | €7.68 | Claim | ||
16 | — | Goldfaden MDgoldfadenmd.com | 100% of answers | €41.96 | Claim | ||
17 | — | 2025 New2025new.com | 67% of answers | €22.99 | Claim | ||
18 | — | Gillette Venusgillettevenus.com | 100% of answers | €56.00 | Claim | ||
19 | — | Ritualsrituals.com | 67% of answers | €28.90 | Claim | ||
20 | — | Cerave Locinceravelocin.com | 67% of answers | €18.90 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price11/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Spain. I want to buy personal care online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Personal Care in other countries
Other categories in Spain
Run a personal care store in Spain?
See exactly where you stand on this shelf — and what moves you up it.