Brands in the answer
20
Marketplace share
5%
Independent-brand share
95%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Bucklebuckle.com | 100% of answers | $89.95 | Claim | ||
2 | — | Mayorsmayors.com | 100% of answers | $279.00 | Claim | ||
3 | — | Omega Watchesomegawatches.com | 100% of answers | $36100.00 | Claim | ||
4 | — | TAG Heuertagheuer.com | 100% of answers | $2050.00 | Claim | ||
5 | — | Casio Watchcasiowatch.com | 100% of answers | $110.00 | Claim | ||
6 | — | Movado Men'smovadomens.com | 100% of answers | $1595.00 | Claim | ||
7 | — | Bulovabulova.com | 100% of answers | $796.00 | Claim | ||
8 | — | Jared Jewelersjaredjewelers.com | 100% of answers | $675.00 | Claim | ||
9 | — | Garmin Instinctgarmininstinct.com | 100% of answers | $232.99 | Claim | ||
10 | — | Seiko Men'sseikomens.com | 100% of answers | $343.73 | Claim | ||
11 | — | Diesel Men'sdieselmens.com | 100% of answers | $425.00 | Claim | ||
12 | — | Fossilfossil.com | 100% of answers | $160.00 | Claim | ||
13 | — | CIGA Designcigadesign.com | 100% of answers | $599.00 | Claim | ||
14 | — | Casio Americacasioamerica.com | 100% of answers | $220.00 | Claim | ||
15 | — | Tissottissot.com | 100% of answers | $495.00 | Claim | ||
16 | — | Tufina Watchestufinawatches.com | 100% of answers | $399.00 | Claim | ||
17 | — | Swatch USswatchus.com | 100% of answers | $260.00 | Claim | ||
18 | — | Zelos Watcheszeloswatches.com | 100% of answers | $529.00 | Claim | ||
19 | — | Seiko USAseikousa.com | 100% of answers | $250.00 | Claim | ||
20 | — | NIXONnixon.com | 100% of answers | $150.00 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price18/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Sweden. I want to buy watches online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Watches in other countries
Other categories in Sweden
Run a watches store in Sweden?
See exactly where you stand on this shelf — and what moves you up it.