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  1. xpay

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  3. Pricing optimization

  4. ABConvert: A/B Testing

ABConvert: A/B Testing

by ABConvert

4.7

(72 reviews)

56/100 · Mixed signalsBuilt for ShopifyFrom $99/month. Free trial available.
Best suited for stores running pricing and product bundle experiments, with budgets starting at $99/month.

A/B test prices, shipping, offers, themes & checkout to grow profit. First test live in 30 seconds. Stop guessing. Start growing profit. ABConvert is the all-in-one A/B testing platform for scaling Shopify brands. Test prices, shipping, product pages, themes, checkout, offers, and URL redirects from one app, first test live in 30 seconds. Judge every test on what matters: profit per visitor, AOV, and margin, with your own COGS, not vanity clicks. Trusted by 2,000+ stores running $6B+ in tested GMV. No code, no data team. Reliable tests that compound into revenue, with expert onboarding. Stop guessing. Start growing profit. ABConvert is the all-in-one A/B testing platform for scaling Shopify brands. Test prices, shipping, product pages, themes, checkout, offers, and URL redirects from one app, first test live in 30 seconds. Judge every test on what matters: profit per visitor, AOV, and margin, with your own COGS, not vanity clicks. Trusted by 2,000+ stores running $6B+ in tested GMV. No code, no data team. Reliable tests that compound into revenue, with expert onboarding. more Price testing: find the price that maximizes revenue, not just conversions Shipping, offer & checkout tests: lift AOV without hurting conversion rate Theme & page tests: compare layouts and content to find what converts best Audience targeting: show variants by country, UTM source, or customer type Revenue analytics: track margin per visitor and AOV impact, not just clicks

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Pricing optimization
What it moves
Top line

average order value and catalog reach

What it costs
From $99/mo

4 tiers

How it’s supported
56/100

Mixed signals · from 72 reviews

What it does

Price testing: find the price that maximizes revenue, not just conversions

Shipping, offer & checkout tests: lift AOV without hurting conversion rate

Theme & page tests: compare layouts and content to find what converts best

Audience targeting: show variants by country, UTM source, or customer type

Revenue analytics: track margin per visitor and AOV impact, not just clicks

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Starter
$99/month
You start with

Visual editor, Template, Theme test

URL redirect test

Shipping test

Checkout test

Offer test

Analytics dashboard

Growth
$199/month
Adds

All Starter features

Price test

Theme check service

Live guided onboarding

Scale
$399/month
Adds

All Growth features

Multi-market price test

Monthly test reviews

Prioritized technical support

Pro
$599/month
Adds

All Scale features

White-glove onboarding

Dedicated account manager

Dedicated Slack channel

Listed as “From $99/month. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
From $99/month. Free trial available.
Starter

$99/month

Lowest paid plan
Visual editor, Template, Theme test
URL redirect test
Shipping test
Checkout test
Offer test
Analytics dashboard
Audience targeting
24/7 AI assistant
Growth

$199/month

All Starter features
Price test
Theme check service
Live guided onboarding
Scale

$399/month

All Growth features
Multi-market price test
Monthly test reviews
Prioritized technical support
Pro

$599/month

All Scale features
White-glove onboarding
Dedicated account manager
Dedicated Slack channel
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

56

/ 100
Mixed signals
medium confidence

Scored on 72 merchant reviews we hold for ABConvert: A/B Testing, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate below this app's own average
Reviews in the last 12 months average 4.60, 0.21 stars below the lifetime average of 4.81. Worth reading the newest reviews before installing.
Computed from the 72 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2022–2026 · 72 reviews read
Reviews per year
20221 reviews
202320 reviews
202413 reviews
202528 reviews
202610 reviews
What merchants say

4.7

72 reviews
5★93%
4★1%
3★1%
2★1%
1★3%
Developer replies
4%
of reviews get an answer
Reviewed at 12m+
5%
had used it a year when they wrote
From 72 reviews read. Typical reviewer had used the app for 1 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 72. Open one to read it in full, with the developer's reply where there is one.

I needed urgent help, so I contacted support, and Leo helped me out very quickly! (plus abconvert is a hidden gem)

good support , best for A/B testing

Great app with fantastic customer support! The team was super helpful and fixed my issue right away. Easy to set up A/B tests for my store. Would definitely recommend!

The support staff is helpful and responsive. The team openly discusses the features they are developing, and allow you to weigh in on their path. It's easy to fall in love with them :)

AB Convert is a great app that helps us to test themes, prices etc. The analytics it gives are great, it's easy to use and the team is very helpful and receptive whenever we have questions.

BROKE OUR ORDER SYNCS AND SUPPORT WON'T RESPOND. DO NOT USE

The support process is ridiculous. You're required to book a ticket just to speak to someone which sure whatever thats fine but the issue is you close out the ticket without any response from us on whether or not your suggestions fixed the issue at hand to which we have to go through your AI chat system and respond to multiple unnecessary prompts just to get passed it so we can speak to book a ticket and then we have to book a completely brand new ticket and re-type all the information that should already be available if you just didn't close the ticket out. The app itself is fine which is why I gave 3 stars.

Developer repliedWe’re very sorry that our support process caused you frustration, and we truly appreciate you taking the time to share your feedback. We’ve already updated our workflow based on your experience and will continue improving it to make things easier for our users. In this case, our team closed the ticket after providing an answer in order to keep the queue clear and ensure every request is well managed. We understand how that created extra steps for you, and we’ll do better going forward. Thank you again for pointing this out and for your support of ABConvert. Show more

Incredibly easy product to use, great team. Leo walked us through some ways to test for our quantity breaks that'll help reduce COGs by 40%. Not having to update URLs on ads ever because all tests are done on Shopify side makes it so much better than anything we've used so far.

ABConvert: A/B Testing FAQ

Answered from this app's own listing and its full review record.

Best suited for stores running pricing and product bundle experiments, with budgets starting at $99/month.

Paid plans start at $99/month, and run to $599/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

ABConvert: A/B Testing's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard ABConvert: A/B Testing rates 56 out of 100 — mixed signals — read from 72 merchant reviews. The developer has published replies to 3 of 72 reviews. The score reflects what the review record shows, nothing more.

72 merchants have reviewed ABConvert: A/B Testing, averaging 4.7 out of 5. We hold the review history from 2022 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.7 / 5 · 72 reviews


Rating, last 12 months

4.60 from 15 reviews


New reviews, last 12 months

15 (was 26)


Developer replies

3 of 72 reviews


Typical reviewer had used it

1 months


Pricing

From $99/month. Free trial available.


On the App Store since

October 31, 2022


Review history held

2022 – 2026

Integrates with
Checkout
Shopify Admin
Candy Rack
Frequently Bought Together
Kaching
Upcart

Categories
Pricing optimizationSite optimization - Other
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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