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  1. xpay

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  4. AppLovin

AppLovin

by AppLovin Corporation

3.3

(16 reviews)

29/100 · Limited evidenceFree to install
Best suited for stores running ads through AppLovin Ads Manager.

Acquire new customers by reaching 1B+ daily active users. AppLovin helps Shopify brands acquire new customers by advertising inside mobile games, reaching over 1 billion potential customers worldwide. Getting live on AppLovin Ads is fast and easy. Simply install the app, connect your store, and you're ready to launch - no coding required. AppLovin Ads automatically sets up pixel tracking and syncs your product catalog so you can quickly run ads and start driving sales. Why merchants use AppLovin Ads: AppLovin helps Shopify brands acquire new customers by advertising inside mobile games, reaching over 1 billion potential customers worldwide. Getting live on AppLovin Ads is fast and easy. Simply install the app, connect your store, and you're ready to launch - no coding required. AppLovin Ads automatically sets up pixel tracking and syncs your product catalog so you can quickly run ads and start driving sales. Why merchants use AppLovin Ads: more Unlock a new customer acquisition channel beyond social and search No manual pixel setup or code integration required Reach new customers at massive scale in premium mobile games Launch Dynamic Product Ads with real-time Shopify product data Track purchases and accurately attribute revenue to your campaigns

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Ads
What it moves
Top line

conversion rate and average order value

What it costs
Free

1 tier

How it’s supported
29/100

Limited evidence · from 16 reviews

What it does

Unlock a new customer acquisition channel beyond social and search

No manual pixel setup or code integration required

Reach new customers at massive scale in premium mobile games

Launch Dynamic Product Ads with real-time Shopify product data

Track purchases and accurately attribute revenue to your campaigns

Plan fit
One plan, no tiers to choose between

This developer publishes a single plan (Free), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “Free to install”.

Pricing
Free to install
free to install

Free

Free
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

29

/ 100
Limited evidence
low confidence

Scored on 16 merchant reviews we hold for AppLovin, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate below this app's own average
Reviews in the last 12 months average 1.20, 2.61 stars below the lifetime average of 3.81. Worth reading the newest reviews before installing.
Computed from the 16 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2025–2026 · 16 reviews read
Reviews per year
202512 reviews
20264 reviews
What merchants say

3.3

16 reviews
5★69%
4★0%
3★0%
2★6%
1★25%
Developer replies
6%
of reviews get an answer
Reviewed at 12m+
0%
had used it a year when they wrote
From 16 reviews read. Typical reviewer had used the app for 5 days. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 16. Open one to read it in full, with the developer's reply where there is one.

We have ads on facebook, taboola, pinterest, tiktok and google. We downloaded the app and connect to our axon account. We got disabled immediately, They took 10 days to tell us we got permanently disabled. No reason given, no ads launched, just the connection made. I give them 1/5 star because i cannot give them 0/5.

If the platform hasn't launched yet, there shouldn't be a registration portal.

Kept seeing ad after ad on meta for this software so decided I'd give it a try, took a while just to be able to sign up, but finally got it working and went to install, the pixel won't connect to my store, gives me an error "Invalid value for type in block 'product_upsell_jNmgXm'. Type must be defined in schema." Sent to support 2 weeks ago, they responded a week later saying to uninstall and re-install and try again, lol, did that, still same error. Still waiting on support to escalate this to a developer like it should have been. If they resolve the issue or at least give me a real response I'll revise/update this review.

Platform blew through entire budget in a matter of one hour. Support admits that their platform is "volatile" in the beginning. So the paying customer suffers?! They also replied to my review saying "reach out to support." I already did and got no reply. Thanks for that generic response.

Developer repliedWe are sorry you are frustrated with your experience with Axon. Please reach out to support at https://ads.axon.ai/support/contact-us and someone will help you Show more

Easy integration and set up. The team is very helpful in the onboarding process and has always been around to help with any questions, but this app has made the integration quite easy!

Install was really easy and the team have been helpful in getting us up and going. Excited to have this much easier to install and maintain option for the pixel.

Great experience!

Easy to install, great app.

AppLovin FAQ

Answered from this app's own listing and its full review record.

Best suited for stores running ads through AppLovin Ads Manager.

There is a free plan across 1 published tier. Prices are as listed on the Shopify App Store and can change — confirm before installing.

On our scorecard AppLovin rates 29 out of 100 — limited evidence — read from 16 merchant reviews. The developer has published replies to 1 of 16 reviews. The score reflects what the review record shows, nothing more.

16 merchants have reviewed AppLovin, averaging 3.3 out of 5. We hold the review history from 2025 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

3.3 / 5 · 16 reviews


Rating, last 12 months

1.20 from 5 reviews


New reviews, last 12 months

5 (was 11)


Developer replies

1 of 16 reviews


Typical reviewer had used it

5 days


Pricing

Free to install


On the App Store since

June 10, 2025


Review history held

2025 – 2026

Integrates with
Checkout
Shopify Admin
AppLovin Ads Manager

Categories
Ads
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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Snapchat Ads
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The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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