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  1. xpay✦ Commerce

  2. Directory

  3. Shopify apps

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  5. Facebook & Instagram

Facebook & Instagram

by Meta

3.9

(5,763 reviews)

45/100 · Mixed signalsFree to install. Additional charges may apply.
Best suited for stores using Facebook and Instagram, which it integrates with.

The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place. Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are. Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are. more Get shop insights, including best performing products and top tagged content Help drive better ad performance by setting up a conversion pixel Easily set up your shop with a one-time account connection Sell from one inventory that automatically syncs to your shop Get email and live chat support from Meta

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Ads
What it moves
Top line

conversion rate and average order value

What it costs
Free to install. Additional charges may apply.
How it’s supported
45/100

Mixed signals · from 5,704 reviews

What it does

Get shop insights, including best performing products and top tagged content

Help drive better ad performance by setting up a conversion pixel

Easily set up your shop with a one-time account connection

Sell from one inventory that automatically syncs to your shop

Get email and live chat support from Meta

Plan fit
One plan, no tiers to choose between

This developer publishes a single plan (Free to install), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “Free to install. Additional charges may apply.”.

Pricing
Free to install. Additional charges may apply.
Free

Free to install

The listing notes additional charges may apply, so the plan prices above may not be the full monthly cost.
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

45

/ 100
Mixed signals
high confidence

Scored on 5,704 merchant reviews we hold for Facebook & Instagram, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Total cost is not knowable up front
1 plan listed, but the listing notes additional charges may apply.
Computed from the 5,704 reviews we hold, with 12-month windows measured to 2026-10. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2018–2026 · 5,704 reviews read
Reviews per year
20185 reviews
201922 reviews
2020652 reviews
2021366 reviews
202299 reviews
2023130 reviews
20241215 reviews
20251586 reviews
20261629 reviews
What merchants say

3.9

5,763 reviews
5★57%
4★10%
3★6%
2★4%
1★22%
Developer replies
10%
of reviews get an answer
Reviewed at 12m+
48%
had used it a year when they wrote
From 5,704 reviews read. Typical reviewer had used the app for 11 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 5,763. Open one to read it in full, with the developer's reply where there is one.

Nice and smooth, very easy

Facebook & Instagram FAQ

Answered from this app's own listing and its full review record.

Best suited for stores using Facebook and Instagram, which it integrates with.

The Shopify App Store lists this app as “Free to install. Additional charges may apply.”. It does not publish plain monthly prices we can compute against.

On our scorecard Facebook & Instagram rates 45 out of 100 — mixed signals — read from 5,704 merchant reviews. The developer has published replies to 582 of 5,704 reviews. The score reflects what the review record shows, nothing more.

5,763 merchants have reviewed Facebook & Instagram, averaging 3.9 out of 5. We hold the review history from 2018 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

3.9 / 5 · 5,763 reviews


Rating, last 12 months

3.90 from 1,668 reviews


New reviews, last 12 months

1,668 (was 1,855)


Developer replies

582 of 5,704 reviews


Typical reviewer had used it

11 months


Pricing

Free to install. Additional charges may apply.


On the App Store since

October 4, 2018


Review history held

2018 – 2026

Integrates with
Checkout
Shopify Admin
Facebook
Instagram

Categories
AdsMarketplaces
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
Alternatives
Instead of Facebook & Instagram

Same categories, by review volume.

TikTok
4.815,236 reviews

Google & YouTube
4.55,037 reviews

Pinterest
4.21,617 reviews

Omega Facebook Pixel Meta Feed
4.8878 reviews

Snapchat Ads
4.6670 reviews

Ced Google Shopping Feed & Ads
4.5513 reviews
xpay

The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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