Facebook & Instagram
by Meta
3.7
(4,921 reviews)
Best suited for stores selling on Facebook and Instagram who want to track conversions and optimize campaign performance.
The official app from Meta. Seamlessly manage your Facebook and Instagram presence from one place. Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are. Grow your business on Facebook and Instagram while managing orders, returns and more. Easily promote your products and target accurately using powerful sales and marketing tools. Reach new customers and offer a seamless in-app shopping experience, from discovery to checkout. Automatically sync your eligible products to your Facebook and Instagram shop, so you can sell from one inventory while easily creating ads and shoppable posts right where your customers are. more Get shop insights, including best performing products and top tagged content Help drive better ad performance by setting up a conversion pixel Easily set up your shop with a one-time account connection Sell from one inventory that automatically syncs to your shop Get email and live chat support from Meta
Copy from the Shopify App Store listing, unedited.Ads
Top line
conversion rate and average order value
Free to install. Additional charges may apply.
20/100
Limited evidence · from 4,848 reviews
What it does
Get shop insights, including best performing products and top tagged content
Help drive better ad performance by setting up a conversion pixel
Easily set up your shop with a one-time account connection
Sell from one inventory that automatically syncs to your shop
Get email and live chat support from Meta
One plan, no tiers to choose between
This developer publishes a single plan (Free to install), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “Free to install. Additional charges may apply.”.
Pricing
Free to install
20
/ 100Limited evidence
Scored on 4,848 merchant reviews we hold for Facebook & Instagram, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Total cost is not knowable up front
1 plan listed, but the listing notes additional charges may apply.Review history
2018–2026 · 4,848 reviews read| 2018 | 5 reviews |
|---|---|
| 2019 | 22 reviews |
| 2020 | 652 reviews |
| 2021 | 366 reviews |
| 2022 | 99 reviews |
| 2023 | 130 reviews |
| 2024 | 1215 reviews |
| 2025 | 1586 reviews |
| 2026 | 773 reviews |
What merchants say
3.7
12%
of reviews get an answer44%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 4,921. Open one to read it in full, with the developer's reply where there is one.
i am unable to select the catalog language, i have a multi language store (Arabic & English), and it is automatically syncing my catalog in english only. Please add support to pick the language of the catalog or sync both languages.
les produit ne s afichent pas sur facebook et ca beug sur instagram
I can't control what gets discounts, what doesn't get discounts, and I can't easily correct any issues. We need more control or just let our stores handle it all.
Meta consistently has the absolute worst customer support I've ever had the mispleasure of dealing with. Thankfully, my first issue (a pixel mess up that their support took nearly two weeks to NEVER FIX costing me over $1000 in ad spend) was fixed with the help of ChatGPT. My second issue has been going on now for 3 weeks and I've dealt with 13 different support people. Despite an admission from Meta's support that the problem was on their end with their call to action button, they've refused to issue a refund and somewhere around support person seven or eight managed to 'fix' the issue even though by then I had turned off the campaign that was the problem. Utterly useless, but if you want to make money you're stuck using them and they know it.
Doesn't allow any customizations / variations of the product. It's very difficult to implement. AND it's unclear why products get rejected, just that it doesn't follow the rules. Well, what rules?! What does it break?
the app works fine within shopify, but the overview page does not provide many insights
Set this up through Shopify and it automatically created a new dataset in Meta separate from my current business profile. It's been impossible to merge them and has created a ton of headaches. Meta support hasn't been helpful at all either.
The app is powerful, but troubleshooting can be frustrating. Some features are difficult to understand, and error messages are often unclear. Product synchronization and ad placement compatibility could be improved. Better support and clearer explanations would make the app much easier to use.
Facebook & Instagram FAQ
Answered from this app's own listing and its full review record.
Best suited for stores selling on Facebook and Instagram who want to track conversions and optimize campaign performance.
The Shopify App Store lists this app as “Free to install. Additional charges may apply.”. It does not publish plain monthly prices we can compute against.
On our scorecard Facebook & Instagram rates 20 out of 100 — limited evidence — read from 4,848 merchant reviews. The developer has published replies to 582 of 4,848 reviews. The score reflects what the review record shows, nothing more.
4,921 merchants have reviewed Facebook & Instagram, averaging 3.7 out of 5. We hold the review history from 2018 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
3.7 / 5 · 4,921 reviews
3.59 from 845 reviews
845 (was 2,187)
582 of 4,848 reviews
9 months
Free to install. Additional charges may apply.
October 4, 2018
2018 – 2026
Will AI shoppers find this store?
Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
Run a free readiness checkInstead of Facebook & Instagram
Same categories, by review volume.
