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  1. xpay

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  4. Buy Button channel

Buy Button channel

by Shopify

3.9

(183 reviews)

45/100 · Mixed signalsFree
Best suited for merchants who want to embed a sales channel directly on external websites or landing pages to track conversion and order value performance.

Sell more with Buy Buttons. Create fast and easy checkout links to promote products or collections. Create a Buy Button for any product or collection and add it to a website or blog. Use the Buy Button editor to match the style and colors of your brand, then copy and paste the HTML code to your platform of choice. You can create quick checkout links that send shoppers directly to your checkout page. Choose a single product and variant, then copy your link to any email, direct message, or social media post. Create a Buy Button for any product or collection and add it to a website or blog. Use the Buy Button editor to match the style and colors of your brand, then copy and paste the HTML code to your platform of choice. You can create quick checkout links that send shoppers directly to your checkout page. Choose a single product and variant, then copy your link to any email, direct message, or social media post. more Let shoppers check out right on the spot from any website or blog. Promote your products to visitors who view your blog or website regularly. Customize fonts, colors, and layouts to match your website’s style and brand. Update product details from Shopify without editing the code on your website. Track sales using your Home sales overview and Analytics pages.

Copy from the Shopify App Store listing, unedited.
View on ShopifySee the scorecard
Who it’s for
Analytics
What it moves
Top line

conversion rate and average order value

What it costs
Free
How it’s supported
45/100

Mixed signals · from 198 reviews

What it does

Let shoppers check out right on the spot from any website or blog.

Promote your products to visitors who view your blog or website regularly.

Customize fonts, colors, and layouts to match your website’s style and brand.

Update product details from Shopify without editing the code on your website.

Track sales using your Home sales overview and Analytics pages.

Plan fit
There is no plan to choose

The listing shows this as free, with no paid tiers published — so there is no volume question to answer and nothing to size yourself against. Check the listing for in-app charges before you rely on that.

45

/ 100
Mixed signals
medium confidence

Scored on 198 merchant reviews we hold for Buy Button channel, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 198 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2015–2026 · 198 reviews read
Reviews per year
201522 reviews
20166 reviews
20171 reviews
201816 reviews
201941 reviews
202054 reviews
202129 reviews
20227 reviews
20236 reviews
202410 reviews
20252 reviews
20264 reviews
What merchants say

3.9

183 reviews
5★39%
4★24%
3★14%
2★8%
1★15%
Developer replies
31%
of reviews get an answer
Reviewed at 12m+
31%
had used it a year when they wrote
From 198 reviews read. Typical reviewer had used the app for 4.5 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 183. Open one to read it in full, with the developer's reply where there is one.

The only option to run your own website and use Shopify just for the cart and checkout process.

Great app, thank you! Feature suggestions: 1. Save buttons generated so that it is easy to edit the button and use the code. 2. When adding a collection make it easier to adjust the size of the images so that it can all be the same size or square, etc. Thanks!

This Plugin is exactly we wanted. It maintains a cart on another website and once user is finished adding products, they can proceed to checkout on main website. You can generate any number of code for each collection separately... this is best... best... best Exactly what I wanted. Well one suggestion - Better styling will help us more. Although this is perfect as of now...

The buy button has two main shortcomings. The first is that there is no way to add the cart on the side of the page to a whole website. It only shows up on pages where there is another buy button. So if you had a Wordpress site, the cart button will not follow the user as they navigate. The second issue is a bigger one. If your customer is in the cart and clicks the logo to go back to the full shopify page, the cart contents don't follow. So a person might put a few items in the cart on a Wordpress site, click the link to the storefront, then have nothing in the cart. They might shop more, not realizing it, and purchase just the additional items. It does work really well, though for products. The cart link on the side of the page is nice, it is well designed, and it is connects with other products on the same site really well.

Developer repliedThank you for taking the time to share your feedback. We will absolutely log that for future consideration. -Olivia, Shopify Support Show more

I want to add a list of 4 products to my blog post. However, with this app I either can add 1 product or a collection of products which is very odd. Also, it's not aligned well within my blog post and stick to the left of the page. Please advise

Developer repliedHi there. Thank you for your feedback. At this time, you can add a Buy Button for a single product or collection. You can learn more about this here: https://shopify.link/eLMM. You can also learn more about adding a Buy Button via HTML code here: https://shopify.link/2zqw. -Mac, Shopify Support Show more

It's a fantastic idea and works well on mobile, but on desktop with Chrome browser, there is a glitch on first-page load. The product collections window is truncated. Any resizing of the browser makes the collection window fully appear. All subsequent views are fine, but press f5 to reload the page and the problem reoccurs. Looking on the Shopify forum shows that this or a very similar issue has been occurring for a few years and I wonder if they just can't fix it.

Developer repliedThank you for taking the time to write your review and share your feedback with us on the Buy Button channel. I am sorry to hear that you've experienced this issue and your feedback will be communicated to our development team. Please also feel free to contact our support team about this to see if there's any troubleshooting we can do on our end: https://shopify.link/vRnL. -Victor, Shopify Support Show more

Hi, It's useless if you need to generate the code to display your products in other then default language. If you have more then one language available, there is no possibility to select the language to be used on generated code. They recommend to change the default language of your eshop each time you need to generate the code.. :) or at least this is what support team recommended me.

Developer repliedHi there. Thank you for taking the time to leave your feedback, we truly appreciate it. We can completely understand the benefit of having that as a feature for the app. I've gone ahead and shared your feedback with our developers to consider in future updates. - Blair, Shopify Support Show more

I just set mine up--testing it and trying to figure out were all the complaining is coming from. It's seems to work flawlessly for me. Does it take time to act up or something? Or is it human error? We do live in a weird world these days... so I'll give 4 stars until it shows me different. I'm hoping for the best!

Buy Button channel FAQ

Answered from this app's own listing and its full review record.

Best suited for merchants who want to embed a sales channel directly on external websites or landing pages to track conversion and order value performance.

The Shopify App Store lists this app as “Free”. It does not publish plain monthly prices we can compute against.

On our scorecard Buy Button channel rates 45 out of 100 — mixed signals — read from 198 merchant reviews. The developer has published replies to 61 of 198 reviews. The score reflects what the review record shows, nothing more.

183 merchants have reviewed Buy Button channel, averaging 3.9 out of 5. We hold the review history from 2015 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

3.9 / 5 · 183 reviews


Rating, last 12 months

3.50 from 6 reviews


New reviews, last 12 months

6


Developer replies

61 of 198 reviews


Typical reviewer had used it

4.5 months


Pricing

Free


On the App Store since

January 12, 2012


Review history held

2015 – 2026

Integrates with
Shopify Admin

Categories
AnalyticsCart customization
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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