Microsoft Clarity: AI Insights
by Microsoft Clarity
4.6
(1,756 reviews)
Best suited for stores that want to understand visitor behavior using heatmaps, session replays, and AI-driven insights, and work with Google Analytics or Microsoft Ads.
Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps Microsoft Clarity gives you a clear view of how shoppers browse, decide, and buy—revealing friction, drop‑offs, and missed opportunities across your store. Powered by Clarity behavioral signals, Brand Agents are AI shopping assistants that engage shoppers at the right moment and guide them from discovery to purchase in your brand’s voice, directly on your website—helping shoppers decide faster and convert with confidence. Microsoft Clarity gives you a clear view of how shoppers browse, decide, and buy—revealing friction, drop‑offs, and missed opportunities across your store. Powered by Clarity behavioral signals, Brand Agents are AI shopping assistants that engage shoppers at the right moment and guide them from discovery to purchase in your brand’s voice, directly on your website—helping shoppers decide faster and convert with confidence. more AI-Driven Insights: Detect behavior patterns and take action to improve revenue Replays & Heatmaps: Watch recordings of how visitors interact with your store Smart Events & Conversion Funnels: Identify drop-off points, recover lost sales Seamless & Secure: GDPR and CCPA compliant with built‑in consent and secure data Brand Agents: Guide shoppers to conversion with conversational insights
Copy from the Shopify App Store listing, unedited.Analytics
Top line
conversion rate
Free
1 tier
44/100
Mixed signals · from 1,716 reviews
What it does
AI-Driven Insights: Detect behavior patterns and take action to improve revenue
Replays & Heatmaps: Watch recordings of how visitors interact with your store
Smart Events & Conversion Funnels: Identify drop-off points, recover lost sales
Seamless & Secure: GDPR and CCPA compliant with built‑in consent and secure data
Brand Agents: Guide shoppers to conversion with conversational insights
One plan, no tiers to choose between
This developer publishes a single plan (Free), so plan choice does not arise — the only decision is whether to install it.
Pricing
Free
44
/ 100Mixed signals
Scored on 1,716 merchant reviews we hold for Microsoft Clarity: AI Insights, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Review history
2025–2026 · 1,716 reviews read| 2025 | 454 reviews |
|---|---|
| 2026 | 1262 reviews |
What merchants say
4.6
1%
of reviews get an answer0%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 1,756. Open one to read it in full, with the developer's reply where there is one.
PNGデータがダウンロードできないのを修正してほしい
The app said it wasn't a chatbot. It was. Then it began injecting code into the customer comment form. That means it was live when a customer was paying if it was able to inject code on the page. Totally unprofessional and a serious security concern. I will switch to adding the code lower down in the code. The chatbot seemed very good by the way, but I am not taking security risks.
Me parece genial que sea posible ver como navegan los usuarios dentro de la tienda a fin de evaluar comportamientos y actuar en función. De hecho solamente he revisado una grabación y he hecho un cambio. Muy buena y provechosa aplicación.
When I compare heatmaps i cannot see the pop-out lists simultaneously. This is bad UX and absurd for an otherwise useful software.
die Aufzeichnungen sind schwer abspielbar, teils gar nicht. Alles andere ist Prima für die Analyse
Is anybody using Clarity Brand Agents? We changed all the products in our store a month ago, but its still showing all the old products to customers. Shouldn't there be a 'Regenerate' button somewhere? We tried their Support email but nobody ever answers (you don't even get an acknowledgement of your enquiry).
Very frustrating setup experience. I tried to install and connect Microsoft Clarity with my Shopify store, but the system would not let me log in or properly link my account. I received an error saying that the email address linked to the Clarity project could not be retrieved. This is especially disappointing because I wanted to use Clarity for analytics and customer behaviour insights, but I could not even complete the basic setup. The login/account linking process is confusing and does not work properly for business users. At this stage, I cannot recommend it until Microsoft makes the Shopify connection and login process much easier and more reliable.
A wonderful addition to the analytics stack in our operation. Microsofts investment in this product is clear and palpable, covering all the little great things that are usually not covered by the rest of the analytic stack.
Microsoft Clarity: AI Insights FAQ
Answered from this app's own listing and its full review record.
Best suited for stores that want to understand visitor behavior using heatmaps, session replays, and AI-driven insights, and work with Google Analytics or Microsoft Ads.
There is a free plan across 1 published tier. Prices are as listed on the Shopify App Store and can change — confirm before installing.
On our scorecard Microsoft Clarity: AI Insights rates 44 out of 100 — mixed signals — read from 1,716 merchant reviews. The developer has published replies to 13 of 1,716 reviews. The score reflects what the review record shows, nothing more.
1,756 merchants have reviewed Microsoft Clarity: AI Insights, averaging 4.6 out of 5. We hold the review history from 2025 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
4.6 / 5 · 1,756 reviews
4.63 from 1,701 reviews
1,701 (was 15)
13 of 1,716 reviews
6 days
Free
July 17, 2025
2025 – 2026
Categories
Will AI shoppers find this store?
Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
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