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  4. TP: True Profit Analytics

TP: True Profit Analytics

by TrueProfit Real-time Profit & LTV tracking

5.0

(802 reviews)

90/100 · Well supportedFrom $35/month. Free trial available.
Best suited for stores doing up to 3,500 orders a month that need detailed profit analysis across ad channels and print-on-demand suppliers.

Probably not for you if you're processing more than 3,500 orders monthly.

Instantly track your True Profit. Sync costs & report on Net profit, profit & loss, LTV, profit calc TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to outdated spreadsheets. All your data is gathered, calculated, and analyzed in one place. With TrueProfit MCP, you can connect your profit data to AI tools like ChatGPT and Claude to analyze performance and make decisions faster. Be profitable and data-driven. TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to outdated spreadsheets. All your data is gathered, calculated, and analyzed in one place. With TrueProfit MCP, you can connect your profit data to AI tools like ChatGPT and Claude to analyze performance and make decisions faster. Be profitable and data-driven. more Net Profit tracker: Know your financial health with a real-time Profit Dashboard Auto-track all costs: COGS, shipping cost, transaction fee, taxes, custom costs Real-time sync ad spends from Facebook, Google, TikTok, Bing, Snapchat, Amazon. Product Analytics & Marketing Attribution: Product-level & ad-level Net profit. Customer Lifetime Value, P&L report, Mobile app, All-store view and more.

Copy from the Shopify App Store listing, unedited.
View on ShopifyFind my planSee the scorecard
Plan fit
Which plan would my store need?

Move this to your own volume. Nothing is sent anywhere — the answer is computed here, from the limits this developer publishes.

How many orders a month?
360
Basic≤ 300
Advanced≤ 600
Ultimate≤ 1,500
Enterprise≤ 3,500

Advanced

$60/month

≈ $0.17 per order

360 of 600 orders/month40% headroom

Basic ($35/mo) will not stretch this far — it caps out on orders/month.

Next step up is Ultimate at $100/mo — $40 more a month.

Computed from the limits printed on this developer's own plan descriptions. Prices change — confirm on the listing before you install.
Who it’s for
Accounting
What it moves
Bottom line

operating cost and staff time

What it costs
From $35/mo

4 tiers · priced by orders/month

How it’s supported
90/100

Well supported · from 799 reviews

What it does

Net Profit tracker: Know your financial health with a real-time Profit Dashboard

Auto-track all costs: COGS, shipping cost, transaction fee, taxes, custom costs

Real-time sync ad spends from Facebook, Google, TikTok, Bing, Snapchat, Amazon.

Product Analytics & Marketing Attribution: Product-level & ad-level Net profit.

Customer Lifetime Value, P&L report, Mobile app, All-store view and more.

Pricing
From $35/month. Free trial available.
Basic

$35/month

Lowest paid plan
300 orders/month
Realtime Profit Dashboard
Customer Lifetime Value
Quantity-based COGS
Weight-based Shipping Cost
Custom Costs
Advanced

$60/month

600 orders/month
All in Basic Plan
Product Analytics
P&L Report
Bundling Insights
Shopify Shipping Auto-sync
Customize Email Report
Ultimate

$100/month

1500 orders/month
All in Advanced Plan
Ad Sync Custom Rules
Unlimited COGS Zones
Enterprise

$200/month

3500 orders/month
Access to all features
Marketing Attribution
Unlimited Team members
Prioritized support
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

90

/ 100
Well supported
high confidence

Scored on 799 merchant reviews we hold for TP: True Profit Analytics, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 799 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2019–2026 · 799 reviews read
Reviews per year
20191 reviews
20206 reviews
20217 reviews
202234 reviews
202333 reviews
2024184 reviews
2025321 reviews
2026213 reviews
What merchants say

5.0

802 reviews
5★98%
4★1%
3★0%
2★0%
1★1%
Developer replies
97%
of reviews get an answer
Reviewed at 12m+
11%
had used it a year when they wrote
From 799 reviews read. Typical reviewer had used the app for 2 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 802. Open one to read it in full, with the developer's reply where there is one.

TrueProfit has been a game-changer for my store. It automatically tracks all my costs — COGS, shipping, transaction fees — so I can see my real net profit at a glance. No more guessing. Grace and the support team are super responsive and genuinely helpful. Highly recommend for any serious Shopify seller!

Developer repliedHello TiTan Male store admin, Thank you so much for your kind words! We're glad to know about your positive experience with our app. We also wanted to let you know about a helpful feature: Mobile app integration. This allows you to integrate our app on your mobile for easier checking of the data, and making quick decisions on the business plans. You can learn more about how it works here: https://helpdesk.trueprofit.io/en/articles/11330581-using-the-trueprofit-mobile-app Best regards, Grace TrueProfit Support Team Show more

Bad Experience. Installed twice, the first time they charged me after the trial period eventhought I unninstalled the app the first day of this period. And when I reinstalled the app my variants were all outdated and there was no way to refresh the sync without contacting support. If you need something to make your life easier, this is not it. Also, it doesn't track VAT collection which is useless for EU businesses.

Developer repliedHello VocaSpark store admin, Thank you for taking the time to share your feedback. We're sorry to hear that your experience didn't meet your expectations, and we'd like to clarify a few points. Regarding billing: Shopify manages all app subscription charges. Once a new billing cycle has started, uninstalling an app does not automatically cancel the charge for that billing period. As app subscription billing is managed by Shopify, we're unable to modify these charges. That said, as soon as you contacted us on June 26, 2026, we immediately approved a full refund as a gesture of goodwill. As we weren't able to finalize the refund at that time, we later followed up and have now successfully processed it. Regarding variant synchronization: We sincerely apologize for the inconvenience. After reinstalling the app, there may be a short delay while the app completes the initial synchronization of your store data. Should any syncing issues occur, our support team is always available to assist as quickly as possible. Regarding VAT: Based on our email conversation, if you're referring to the VAT collected through Shopify, this information is automatically synced from your Shopify orders and excluded from the Net Profit calculation, as it isn't considered business revenue. If you're referring to a different VAT scenario, we'd be happy to investigate further. We also reached out by email to better understand your VAT concern but weren't able to gather additional details. We appreciate you taking the time to share your experience and remain available if you'd like to continue the conversation. Best regards, Harper TrueProfit Team Show more

This app is a must need to see how much you're actually making in profit and saves you a lot of time to always have to calculate it yourself. Durra over there on the support team is doing great at making sure we aren't running around like a chicken to make sure our profits are right

Developer repliedHello GowiLab store admin, Thank you so much for your kind words! We're glad to know about your positive experience with our app. We also wanted to let you know about a helpful feature: Mobile app integration. This allows you to integrate our app on your mobile for easier checking of the data, and making quick decisions on the business plans. You can learn more about how it works here: https://helpdesk.trueprofit.io/en/articles/11330581-using-the-trueprofit-mobile-app Best regards, Durra TrueProfit Support Team Show more

Great app for tracking true profit and understanding real margins much more accurately than Shopify alone. It’s helped me make better business decisions and identify actual costs clearly. Support has also been excellent — Durra was very helpful, fast to respond, and went above and beyond assisting with custom COGS and bundle profit calculations. Highly recommend.

Developer repliedHello Infinity Charge store admin, Thank you again for your kind words — I’m really glad to hear that you're enjoying your experience with TrueProfit! I also wanted to introduce a powerful new feature you might find helpful: You can now use Product Analytics to track the performance of each individual product in your store. This feature gives you detailed insights into revenue, cost, profit, ROAS, and more — all broken down by product. It’s a great way to identify top performers, spot underperforming items, and make smarter business decisions. You can learn more about how it works here: https://helpdesk.trueprofit.io/en/articles/11330258-product-analytics-overview Best regards, Durra TrueProfit Support Team Show more

Finally clarity on how profitable our 7 country, four currency 10k monthly customers in 6 different shipping zones with 8 different payment providers with different fee rates, business truly is :D No more manual spreadsheet handling, that alone is worth the price.

Developer repliedHello Lanbiotic GmbH store admin, Thank you so much for your kind words! We're thrilled about your positive experience. We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here. https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/ If you have any further questions, please contact us via live chat or at support@trueprofit.io. Best regards, Durra True Profit Show more

***Update6.19.2026*** The devs have gone ahead and fixed the PayPal issue described below and are working through some of the other issues... I appreciate that they take their negative reviews seriously. At the same time, from a customer standpoint, I shouldn't have to be the Guinea pig for their system errors. It was only after I left a 1 star review that they started addressing all of the concerns and patching. Please do a better job of taking your users technical issues more seriously before they get upset and leave you a bad review. Ultimately, I only did that because I had wasted dozens of hours manually trying to reconcile everything. I am extremely disappointed, especially recently. There are several bugs on this app. For example, in the Orders Report, the transaction fees from any PayPal transactions is artificially inflated. They are applying a third-party transaction fee to every PP order, even if you have Shopify Payments enabled. From Shopify directly: "If Shopify Payments is enabled on your store then no third-party transaction fee applies". I pointed this out to their support and they admitted that its a known issue and said it may be fixed by June. They don't tell their users about these bugs, and you just have to figure it out for yourself when your numbers are all off. There is an even larger bug on the profit and loss report side. Any time you have a substitution order where a customer orders (SKU: A), and then post-purchase, but before fulfillment, they request a substitution for (SKU: B), the system records that as part of 'Returns and Refunds' expense, even though the dollar amount was never captured in the first place (since our payment settings are configured to capture payment after fulfillment). I have news for you True Profit, a lot of professional Shopify sellers configure their settings this way for this very reason. Many customers need to substitute products post-purchase for tons of reasons. These are just a couple of issues, there are more too. I thought the whole point of this app was to make it easy to track your financials. Now I am stuck downloading the data into spreadsheets and reconciling everything myself costing me hours of time. ***Update: The support team tells me to adjust my PayPal settings to be 1.49% + $0.49 transaction fee to compensate for their app artificially adding a 2% fee that does not exist. I did that and it did not change any previous orders, just forward looking I assume. They have you do these workarounds and they still don't work right. Also, there are times when you update COGS on the orders report and it does not translate to any changes on that month's profit and loss. The data is either lagging or not updating. And that is even after doing a manual refresh on the P&L. This app has way too many bugs. I think you will be better off with Zapier and Google sheets.

Developer repliedThank you again for your honest feedback and for bringing this issue to our attention. To clarify, TrueProfit is not recording this transaction incorrectly. The reporting currently follows the financial events and transaction data provided by Shopify, and our investigation confirmed that the data shown in TrueProfit is consistent with how Shopify records these order adjustments on the store. Regarding this substitution-order scenario, our team has already reached out to you via email to better understand your workflow and discuss the reporting behavior in more detail. We'd also love to schedule a quick meeting with you to review the use case together and gather any feature requirements or suggestions that could help us better support merchants who manage product substitutions before fulfillment. We're currently waiting for your response and would greatly appreciate the opportunity to learn more about your expectations directly. Additionally, we'd like to confirm that the PayPal transaction fee issue mentioned in your previous feedback has already been resolved. TrueProfit now syncs and calculates PayPal transaction fees correctly based on Shopify's payment data, and our team has implemented a fix to ensure these fees are reported more accurately. Thank you again for your detailed feedback. We truly value the insights you've shared and look forward to continuing the conversation with you. Best regards, Harper TrueProfit Team Show more

Really good app, only used it for 1-2 days but it seems very accurate and the customer support is amazing. They were very patient, walked me through everything and showed me how to implement things in order to get accurate COGs and shipping fees. It does seem a little bit confusing at first but it gets easy with time and customer support can guide and help you. Highly recommend. Vani was the customer service rep who helped me and he is top class. Informative and patient guy to say I made many stupid errors haha

Developer repliedHello ARMPLIFY store admin, Thank you so much for your kind words! We're thrilled about your positive experience. We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here. https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/ If you have any further questions, feel free to reach out to us via live chat or at support@trueprofit.io. Best regards, Vani True Profit Show more

This app does what i was looking for - pulls COGS from Shopify, Shipping cost PER ORDER from ShipBob, and then all your typical ad spend channels into one place to tell you what your unit economics on a per order basis - EXACTLY - are. Pick, Pack, Ship, COGS, SHopify transaction costs, etc. You cannot run your business without know this. Its the most important thing. Durra helped me with some setup issues and I am all good. If you are running a Shopify store and you think you know your numbers, you need to something like this to know exactly what's going on.

Developer repliedHello Floky US store admin, Thank you so much for your kind words! We're thrilled about your positive experience. We'd also like to inform you about our Marketing Attribution feature, which records events and reports conversion data across multiple ad channels—a valuable tool for enhancing your performance marketing. This feature is available for Enterprise plan users, and you can learn more about it here. https://help.trueprofit.io/en/article/marketing-attribution-overview-ng22xf/ If you have any further questions, please contact us via live chat or at support@trueprofit.io. Best regards, Durra True Profit Show more

TP: True Profit Analytics FAQ

Answered from this app's own listing and its full review record.

Best suited for stores doing up to 3,500 orders a month that need detailed profit analysis across ad channels and print-on-demand suppliers. Probably not for you if you're processing more than 3,500 orders monthly.

Paid plans start at $35/month, and run to $200/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

TP: True Profit Analytics's tiers are gated on orders/month, so the right plan depends on your own volume. The plan-fit tool on this page resolves the cheapest tier whose published limits cover the number you enter, and shows how much headroom is left before the next step up.

On our scorecard TP: True Profit Analytics rates 90 out of 100 — well supported — read from 799 merchant reviews. The developer has published replies to 777 of 799 reviews. The score reflects what the review record shows, nothing more.

802 merchants have reviewed TP: True Profit Analytics, averaging 5.0 out of 5. We hold the review history from 2019 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

5.0 / 5 · 802 reviews


Rating, last 12 months

4.96 from 336 reviews


New reviews, last 12 months

336 (was 282)


Developer replies

777 of 799 reviews


Typical reviewer had used it

2 months


Pricing

From $35/month. Free trial available.


On the App Store since

July 31, 2019


Review history held

2019 – 2026

Integrates with
Checkout
ChatGPT, Claude, OpenClaw
Facebook, Google, TikTok
Microsoft (Bing), X (Twitter)
Pinterest, Snapchat, Amazon
Printful, Printify, Gelato
Shipwire, CJ Dropshipping

Categories
AccountingAnalytics
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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