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Shopify apps
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TP: True Profit Analytics
TP: True Profit Analytics
by TrueProfit Real-time Profit & LTV tracking
5.0
(802 reviews)
Best suited for stores doing up to 3,500 orders a month that need detailed profit analysis across ad channels and print-on-demand suppliers.
Probably not for you if you're processing more than 3,500 orders monthly.
Instantly track your True Profit. Sync costs & report on Net profit, profit & loss, LTV, profit calc TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to outdated spreadsheets. All your data is gathered, calculated, and analyzed in one place. With TrueProfit MCP, you can connect your profit data to AI tools like ChatGPT and Claude to analyze performance and make decisions faster. Be profitable and data-driven. TrueProfit is a Net Profit Analytics platform that lives up to its name - showing you your store’s true profit, in real-time and on autopilot. See the big picture, with a direct focus on the ultimate metric: Net Profit. Say goodbye to outdated spreadsheets. All your data is gathered, calculated, and analyzed in one place. With TrueProfit MCP, you can connect your profit data to AI tools like ChatGPT and Claude to analyze performance and make decisions faster. Be profitable and data-driven. more Net Profit tracker: Know your financial health with a real-time Profit Dashboard Auto-track all costs: COGS, shipping cost, transaction fee, taxes, custom costs Real-time sync ad spends from Facebook, Google, TikTok, Bing, Snapchat, Amazon. Product Analytics & Marketing Attribution: Product-level & ad-level Net profit. Customer Lifetime Value, P&L report, Mobile app, All-store view and more.
Copy from the Shopify App Store listing, unedited.Which plan would my store need?
Move this to your own volume. Nothing is sent anywhere — the answer is computed here, from the limits this developer publishes.
How many orders a month?
Advanced
$60/month
≈ $0.17 per order
Basic ($35/mo) will not stretch this far — it caps out on orders/month.
Next step up is Ultimate at $100/mo — $40 more a month.
Accounting
Bottom line
operating cost and staff time
From $35/mo
4 tiers · priced by orders/month
90/100
Well supported · from 799 reviews
What it does
Net Profit tracker: Know your financial health with a real-time Profit Dashboard
Auto-track all costs: COGS, shipping cost, transaction fee, taxes, custom costs
Real-time sync ad spends from Facebook, Google, TikTok, Bing, Snapchat, Amazon.
Product Analytics & Marketing Attribution: Product-level & ad-level Net profit.
Customer Lifetime Value, P&L report, Mobile app, All-store view and more.
Pricing
$35/month
$60/month
$100/month
$200/month
90
/ 100Well supported
Scored on 799 merchant reviews we hold for TP: True Profit Analytics, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Review history
2019–2026 · 799 reviews read| 2019 | 1 reviews |
|---|---|
| 2020 | 6 reviews |
| 2021 | 7 reviews |
| 2022 | 34 reviews |
| 2023 | 33 reviews |
| 2024 | 184 reviews |
| 2025 | 321 reviews |
| 2026 | 213 reviews |
What merchants say
5.0
97%
of reviews get an answer11%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 802. Open one to read it in full, with the developer's reply where there is one.
TrueProfit has been a game-changer for my store. It automatically tracks all my costs — COGS, shipping, transaction fees — so I can see my real net profit at a glance. No more guessing. Grace and the support team are super responsive and genuinely helpful. Highly recommend for any serious Shopify seller!
Bad Experience. Installed twice, the first time they charged me after the trial period eventhought I unninstalled the app the first day of this period. And when I reinstalled the app my variants were all outdated and there was no way to refresh the sync without contacting support. If you need something to make your life easier, this is not it. Also, it doesn't track VAT collection which is useless for EU businesses.
This app is a must need to see how much you're actually making in profit and saves you a lot of time to always have to calculate it yourself. Durra over there on the support team is doing great at making sure we aren't running around like a chicken to make sure our profits are right
Great app for tracking true profit and understanding real margins much more accurately than Shopify alone. It’s helped me make better business decisions and identify actual costs clearly. Support has also been excellent — Durra was very helpful, fast to respond, and went above and beyond assisting with custom COGS and bundle profit calculations. Highly recommend.
Finally clarity on how profitable our 7 country, four currency 10k monthly customers in 6 different shipping zones with 8 different payment providers with different fee rates, business truly is :D No more manual spreadsheet handling, that alone is worth the price.
***Update6.19.2026*** The devs have gone ahead and fixed the PayPal issue described below and are working through some of the other issues... I appreciate that they take their negative reviews seriously. At the same time, from a customer standpoint, I shouldn't have to be the Guinea pig for their system errors. It was only after I left a 1 star review that they started addressing all of the concerns and patching. Please do a better job of taking your users technical issues more seriously before they get upset and leave you a bad review. Ultimately, I only did that because I had wasted dozens of hours manually trying to reconcile everything. I am extremely disappointed, especially recently. There are several bugs on this app. For example, in the Orders Report, the transaction fees from any PayPal transactions is artificially inflated. They are applying a third-party transaction fee to every PP order, even if you have Shopify Payments enabled. From Shopify directly: "If Shopify Payments is enabled on your store then no third-party transaction fee applies". I pointed this out to their support and they admitted that its a known issue and said it may be fixed by June. They don't tell their users about these bugs, and you just have to figure it out for yourself when your numbers are all off. There is an even larger bug on the profit and loss report side. Any time you have a substitution order where a customer orders (SKU: A), and then post-purchase, but before fulfillment, they request a substitution for (SKU: B), the system records that as part of 'Returns and Refunds' expense, even though the dollar amount was never captured in the first place (since our payment settings are configured to capture payment after fulfillment). I have news for you True Profit, a lot of professional Shopify sellers configure their settings this way for this very reason. Many customers need to substitute products post-purchase for tons of reasons. These are just a couple of issues, there are more too. I thought the whole point of this app was to make it easy to track your financials. Now I am stuck downloading the data into spreadsheets and reconciling everything myself costing me hours of time. ***Update: The support team tells me to adjust my PayPal settings to be 1.49% + $0.49 transaction fee to compensate for their app artificially adding a 2% fee that does not exist. I did that and it did not change any previous orders, just forward looking I assume. They have you do these workarounds and they still don't work right. Also, there are times when you update COGS on the orders report and it does not translate to any changes on that month's profit and loss. The data is either lagging or not updating. And that is even after doing a manual refresh on the P&L. This app has way too many bugs. I think you will be better off with Zapier and Google sheets.
Really good app, only used it for 1-2 days but it seems very accurate and the customer support is amazing. They were very patient, walked me through everything and showed me how to implement things in order to get accurate COGs and shipping fees. It does seem a little bit confusing at first but it gets easy with time and customer support can guide and help you. Highly recommend. Vani was the customer service rep who helped me and he is top class. Informative and patient guy to say I made many stupid errors haha
This app does what i was looking for - pulls COGS from Shopify, Shipping cost PER ORDER from ShipBob, and then all your typical ad spend channels into one place to tell you what your unit economics on a per order basis - EXACTLY - are. Pick, Pack, Ship, COGS, SHopify transaction costs, etc. You cannot run your business without know this. Its the most important thing. Durra helped me with some setup issues and I am all good. If you are running a Shopify store and you think you know your numbers, you need to something like this to know exactly what's going on.
TP: True Profit Analytics FAQ
Answered from this app's own listing and its full review record.
Best suited for stores doing up to 3,500 orders a month that need detailed profit analysis across ad channels and print-on-demand suppliers. Probably not for you if you're processing more than 3,500 orders monthly.
Paid plans start at $35/month, and run to $200/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.
TP: True Profit Analytics's tiers are gated on orders/month, so the right plan depends on your own volume. The plan-fit tool on this page resolves the cheapest tier whose published limits cover the number you enter, and shows how much headroom is left before the next step up.
On our scorecard TP: True Profit Analytics rates 90 out of 100 — well supported — read from 799 merchant reviews. The developer has published replies to 777 of 799 reviews. The score reflects what the review record shows, nothing more.
802 merchants have reviewed TP: True Profit Analytics, averaging 5.0 out of 5. We hold the review history from 2019 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
5.0 / 5 · 802 reviews
4.96 from 336 reviews
336 (was 282)
777 of 799 reviews
2 months
From $35/month. Free trial available.
July 31, 2019
2019 – 2026
Categories
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Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
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