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  1. xpay

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  4. Decile ‑ Customer Analytics

Decile ‑ Customer Analytics

by Decile

5.0

(23 reviews)

30/100 · Limited evidenceFrom $900/month
Best suited for stores using ESP/SMS, Facebook and Google Ads, which it integrates with and with a budget from $900/mo.

Transform your ecommerce data into actionable insights and recommendations, instantly. Decile is the AI-powered ecommerce analytics platform that empowers ecommerce teams to move faster and more strategically. Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Scale insights, improve marketing outcomes and uncover areas of opportunity instantly. Activate your learnings by syncing directly with key marketing platforms. Decile is the AI-powered ecommerce analytics platform that empowers ecommerce teams to move faster and more strategically. Illuminate opportunities to drive incremental value with every step of the customer journey by bringing together your first-party data and hundreds of enrichment attributes. Scale insights, improve marketing outcomes and uncover areas of opportunity instantly. Activate your learnings by syncing directly with key marketing platforms. more Luma AI: Your AI analyst for instant answers to your ecommerce questions Enrichment: 1P data enhanced with demographic and psychographic traits Bespoke Personas: Generate always-current brand personas Predictive Models: Elevate marketing with predictive LTV and lifecycle segments Activation: Sync to key marketing platforms like Klaviyo, Attentive, and Meta

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Analytics
What it moves
Bottom line

operating cost and staff time

What it costs
From $900/mo

2 tiers

How it’s supported
30/100

Limited evidence · from 23 reviews

What it does

Luma AI: Your AI analyst for instant answers to your ecommerce questions

Enrichment: 1P data enhanced with demographic and psychographic traits

Bespoke Personas: Generate always-current brand personas

Predictive Models: Elevate marketing with predictive LTV and lifecycle segments

Activation: Sync to key marketing platforms like Klaviyo, Attentive, and Meta

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Growth
$900/month
You start with

Customer and Product Analytics

100s of add’l customer attributes

Predictive LTV and Lifecycle Segments

Syncs to popular marketing channels

Scale
$1,500/month
Adds

Everything in Growth

Strategic Meetings with Customer Success

Listed as “From $900/month”. Plan contents change — confirm on the listing before you install.
Pricing
From $900/month
Growth

$900/month

Lowest paid plan
Customer and Product Analytics
100s of add’l customer attributes
Predictive LTV and Lifecycle Segments
Syncs to popular marketing channels
Scale

$1,500/month

Everything in Growth
Strategic Meetings with Customer Success
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

30

/ 100
Limited evidence
low confidence

Scored on 23 merchant reviews we hold for Decile ‑ Customer Analytics, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 23 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2020–2025 · 23 reviews read
Reviews per year
20203 reviews
20216 reviews
20234 reviews
20248 reviews
20252 reviews
What merchants say

5.0

23 reviews
5★100%
4★0%
3★0%
2★0%
1★0%
Developer replies
0%
of reviews get an answer
Reviewed at 12m+
9%
had used it a year when they wrote
From 23 reviews read. Typical reviewer had used the app for 4 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 23. Open one to read it in full, with the developer's reply where there is one.

Decile has been a HUGE help as we work to better understand our customers. The insights from Decile have allowed us to more accurately target specific customer segments. The team is knowledgeable, helpful and always willing to dig in (especially when we don't have the time on our end!). Working with them has been seamless and we have been able to unlock so much more than we ever have before thanks to Decile. Shoutout to our amazing CSM, Roman!

We’ve been using Decile to analyze our business operations, and it’s been a game-changer. The software is intuitive and easy to use, even for those without a technical background. Its customizable dashboards and real-time analytics provide valuable insights into sales trends, customer behavior, and marketing efficiency. The integration with third-party apps is seamless, and the team is responsive and helpful (shoutout to Baron). What really sets Decile apart is its scalability. Whether you’re a small startup or a growing enterprise, it adapts to your needs. Overall, Decile is a fantastic tool for data-driven decision-making, and I highly recommend it for any business looking to optimize its operations.

Decile has been an incredible CRM tool for our small brand. The app itself is easily self-serviced, with any number of reports easily created. The support team is incredible (Roman!) and he is very fast and proactive in getting back to us. I have looked into other tools for this, but we are so happy with our service and the data we are getting that we have stayed with Decile for a few years now.

We’ve been searching for a solution like Decile for quite some time, and Alex and Bianca have been incredible in helping us uncover valuable insights to achieve our brand’s KPI goals and enhance our retention strategies. I especially appreciate the comparative analytics and sequential purchase data. I highly recommend Decile to anyone seeking in-depth customer journey analytics!

Decile provides incredibly detailed data on our audience. The tool and the Decile people (shout out Roman) have helped us with our audience targeting and segmentation, campaign planning and much more. Very powerful tool for brands looking to take their data analytics to another level.

Decile is an excellent tool. Easy-to-use, easy-to-integrate, and provides fantastic information. What really sets Decile apart is their customer support. We have been working with Roman for months now, and he is incredibly knowledgeable, dedicated, and fast. I'm confident that our understanding about our consumers has deeply grown thanks to Decile and to Roman and Oliver!

We have really found value in Decile Analytics, especially with the support of their customer success team. They have helped us navigate the platform, and uncover and visualize data that has had a direct impact on business. They have really integrated as a part of our team and have been a great value add!

A must-have for brands looking for an easy way to dive into their Shopify analytics. Decile makes it much easier to pull essential data that can be easily overlooked within the Shopify platform. The audience creation tool has been helpful with creating custom audiences for our ad platforms. We no longer have to export and import CSV files; Decile does it automatically to all of our major ad platforms with just a click of a button. The Decile team has also been very helpful (shoutout to Baron!) in ensuring we utilize the platform to its fullest potential.

Decile ‑ Customer Analytics FAQ

Answered from this app's own listing and its full review record.

Best suited for stores using ESP/SMS, Facebook and Google Ads, which it integrates with and with a budget from $900/mo.

Paid plans start at $900/month, and run to $1,500/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Decile ‑ Customer Analytics's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Decile ‑ Customer Analytics rates 30 out of 100 — limited evidence — read from 23 merchant reviews. The developer has published replies to 0 of 23 reviews. The score reflects what the review record shows, nothing more.

23 merchants have reviewed Decile ‑ Customer Analytics, averaging 5.0 out of 5. We hold the review history from 2020 to 2025, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

5.0 / 5 · 23 reviews


New reviews, last 12 months

0 (was 6)


Developer replies

0 of 23 reviews


Typical reviewer had used it

4 months


Pricing

From $900/month


On the App Store since

September 18, 2020


Review history held

2020 – 2025

Integrates with
ESP/SMS
Facebook
Google Ads
Google Analytics
Pinterest
TikTok

Categories
Analytics
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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