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  1. xpay

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  4. Essential CRO Split AB Testing

Essential CRO Split AB Testing

by Essential Apps

5.0

(24 reviews)

55/100 · Mixed signalsBuilt for ShopifyFree
Best suited for stores running conversion rate optimization experiments and split tests to understand what changes improve customer behavior.

AB Test & Split Test Theme Templates: CRO Tool for Template Testing, Theme Optimization & Page Test. Easily AB test different theme templates for product pages, collections, landing pages, and more. Our CRO tool lets you run theme AB tests & optimize templates helping you discover what layout or design drives more sales without coding, developers, or complex setup. Our ab test tool helps you optimize store, do page testing, work on product page optimization, or conversion optimization. Choosing between two different content layouts has never been simpler. Easily AB test different theme templates for product pages, collections, landing pages, and more. Our CRO tool lets you run theme AB tests & optimize templates helping you discover what layout or design drives more sales without coding, developers, or complex setup. Our ab test tool helps you optimize store, do page testing, work on product page optimization, or conversion optimization. Choosing between two different content layouts has never been simpler. more Split test any page template: product pages, collections, homepage, etc Optimize Store With Data! Use AB Test Analytics for Conversion Optimization. Zero Page Flicker & Speed Reduction: Seamless Theme Test Experience for Shoppers CRO Tool: AB Testing & Split Testing for Conversion Rate Optimization Theme AB Test Tool: Theme Testing, Template Testing, Landing Page Optimization.

Copy from the Shopify App Store listing, unedited.
View on ShopifySee the scorecard
Who it’s for
Analytics
What it moves
Top line

conversion rate

What it costs
Free
How it’s supported
55/100

Mixed signals · from 24 reviews

What it does

Split test any page template: product pages, collections, homepage, etc

Optimize Store With Data! Use AB Test Analytics for Conversion Optimization.

Zero Page Flicker & Speed Reduction: Seamless Theme Test Experience for Shoppers

CRO Tool: AB Testing & Split Testing for Conversion Rate Optimization

Theme AB Test Tool: Theme Testing, Template Testing, Landing Page Optimization.

Plan fit
There is no plan to choose

The listing shows this as free, with no paid tiers published — so there is no volume question to answer and nothing to size yourself against. Check the listing for in-app charges before you rely on that.

55

/ 100
Mixed signals
low confidence

Scored on 24 merchant reviews we hold for Essential CRO Split AB Testing, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 24 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2025–2026 · 24 reviews read
Reviews per year
20259 reviews
202615 reviews
What merchants say

5.0

24 reviews
5★100%
4★0%
3★0%
2★0%
1★0%
Developer replies
0%
of reviews get an answer
Reviewed at 12m+
0%
had used it a year when they wrote
From 24 reviews read. Typical reviewer had used the app for 1 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 24. Open one to read it in full, with the developer's reply where there is one.

Great App. Not more to say. A nice addition would be the option to create A/B tests for clickthrough rate.

absolutely great. easy to use, quick to use, and free. how is it free? (please keep it free!!) we use it for testing different themes as well as templates, and are able to quickly put incremental optimizations on our site every week. thanks, Essential Apps team and a special shoutout to Angelica for her prompt help.

The app makes A/B testing easy with a straightforward setup. It’s user-friendly, effective, and provides valuable insights to help improve website performance. This app does the job perfectly.

Great app AB Test ! A simply app, but necessary ! Great and fast support too.

Great A/B testing app to get you into testing - simple to setup and see key results.

Finally found a way to test homepage and collection layouts without touching any code. This app makes it super simple to see what works best for conversions, and the results are easy to understand. Highly recommend for anyone serious about optimizing their Shopify store.

Works well, simple and no issues.

excellente application

Essential CRO Split AB Testing FAQ

Answered from this app's own listing and its full review record.

Best suited for stores running conversion rate optimization experiments and split tests to understand what changes improve customer behavior.

The Shopify App Store lists this app as “Free”. It does not publish plain monthly prices we can compute against.

On our scorecard Essential CRO Split AB Testing rates 55 out of 100 — mixed signals — read from 24 merchant reviews. The developer has published replies to 0 of 24 reviews. The score reflects what the review record shows, nothing more.

24 merchants have reviewed Essential CRO Split AB Testing, averaging 5.0 out of 5. We hold the review history from 2025 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

5.0 / 5 · 24 reviews


Rating, last 12 months

5.00 from 21 reviews


New reviews, last 12 months

21


Developer replies

0 of 24 reviews


Typical reviewer had used it

1 months


Pricing

Free


On the App Store since

June 11, 2025


Review history held

2025 – 2026

Integrates with
Checkout
Shopify Admin

Categories
AnalyticsSite optimization - Other
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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