xpay
Shopify apps
Analytics
Essential CRO Split AB Testing
Essential CRO Split AB Testing
by Essential Apps
5.0
(24 reviews)
Best suited for stores running conversion rate optimization experiments and split tests to understand what changes improve customer behavior.
AB Test & Split Test Theme Templates: CRO Tool for Template Testing, Theme Optimization & Page Test. Easily AB test different theme templates for product pages, collections, landing pages, and more. Our CRO tool lets you run theme AB tests & optimize templates helping you discover what layout or design drives more sales without coding, developers, or complex setup. Our ab test tool helps you optimize store, do page testing, work on product page optimization, or conversion optimization. Choosing between two different content layouts has never been simpler. Easily AB test different theme templates for product pages, collections, landing pages, and more. Our CRO tool lets you run theme AB tests & optimize templates helping you discover what layout or design drives more sales without coding, developers, or complex setup. Our ab test tool helps you optimize store, do page testing, work on product page optimization, or conversion optimization. Choosing between two different content layouts has never been simpler. more Split test any page template: product pages, collections, homepage, etc Optimize Store With Data! Use AB Test Analytics for Conversion Optimization. Zero Page Flicker & Speed Reduction: Seamless Theme Test Experience for Shoppers CRO Tool: AB Testing & Split Testing for Conversion Rate Optimization Theme AB Test Tool: Theme Testing, Template Testing, Landing Page Optimization.
Copy from the Shopify App Store listing, unedited.Analytics
Top line
conversion rate
Free
55/100
Mixed signals · from 24 reviews
What it does
Split test any page template: product pages, collections, homepage, etc
Optimize Store With Data! Use AB Test Analytics for Conversion Optimization.
Zero Page Flicker & Speed Reduction: Seamless Theme Test Experience for Shoppers
CRO Tool: AB Testing & Split Testing for Conversion Rate Optimization
Theme AB Test Tool: Theme Testing, Template Testing, Landing Page Optimization.
There is no plan to choose
The listing shows this as free, with no paid tiers published — so there is no volume question to answer and nothing to size yourself against. Check the listing for in-app charges before you rely on that.
55
/ 100Mixed signals
Scored on 24 merchant reviews we hold for Essential CRO Split AB Testing, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Review history
2025–2026 · 24 reviews read| 2025 | 9 reviews |
|---|---|
| 2026 | 15 reviews |
What merchants say
5.0
0%
of reviews get an answer0%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 24. Open one to read it in full, with the developer's reply where there is one.
Great App. Not more to say. A nice addition would be the option to create A/B tests for clickthrough rate.
absolutely great. easy to use, quick to use, and free. how is it free? (please keep it free!!) we use it for testing different themes as well as templates, and are able to quickly put incremental optimizations on our site every week. thanks, Essential Apps team and a special shoutout to Angelica for her prompt help.
The app makes A/B testing easy with a straightforward setup. It’s user-friendly, effective, and provides valuable insights to help improve website performance. This app does the job perfectly.
Great app AB Test ! A simply app, but necessary ! Great and fast support too.
Great A/B testing app to get you into testing - simple to setup and see key results.
Finally found a way to test homepage and collection layouts without touching any code. This app makes it super simple to see what works best for conversions, and the results are easy to understand. Highly recommend for anyone serious about optimizing their Shopify store.
Works well, simple and no issues.
excellente application
Essential CRO Split AB Testing FAQ
Answered from this app's own listing and its full review record.
Best suited for stores running conversion rate optimization experiments and split tests to understand what changes improve customer behavior.
The Shopify App Store lists this app as “Free”. It does not publish plain monthly prices we can compute against.
On our scorecard Essential CRO Split AB Testing rates 55 out of 100 — mixed signals — read from 24 merchant reviews. The developer has published replies to 0 of 24 reviews. The score reflects what the review record shows, nothing more.
24 merchants have reviewed Essential CRO Split AB Testing, averaging 5.0 out of 5. We hold the review history from 2025 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
5.0 / 5 · 24 reviews
5.00 from 21 reviews
21
0 of 24 reviews
1 months
Free
June 11, 2025
2025 – 2026
Will AI shoppers find this store?
Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
Run a free readiness checkInstead of Essential CRO Split AB Testing
Same categories, by review volume.
