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  1. xpay

  2. Shopify apps

  3. Abandoned cart

  4. Freshmarketer: Email & SMS

Freshmarketer: Email & SMS

by Freshworks

4.6

(18 reviews)

12/100 · Limited evidenceFree plan available. Free trial available.
Best suited for merchants running abandoned cart recovery through email and SMS who want to test campaigns without upfront cost.

Automate your campaigns across email, SMS, WhatsApp, and social to boost engagement and sales. With Freshmarketer, you can engage with buyers wherever they are and provide consistent cross-channel experiences. Convert abandoned carts into sales with messages and offers via email, WhatsApp, SMS, and chat. Personalize your campaigns based on buyers’ interests and behavior to increase conversion rates. You can also resolve issues faster and support your customers with rich context in just one app. With your Shopify data in one place, we help you build long-lasting customer relationships. With Freshmarketer, you can engage with buyers wherever they are and provide consistent cross-channel experiences. Convert abandoned carts into sales with messages and offers via email, WhatsApp, SMS, and chat. Personalize your campaigns based on buyers’ interests and behavior to increase conversion rates. You can also resolve issues faster and support your customers with rich context in just one app. With your Shopify data in one place, we help you build long-lasting customer relationships. more Engage with buyers across email, WhatsApp, SMS, chat, and social media Sync all historical data from Shopify to contextually engage with customers Choose from pre-built e-commerce templates for multichannel marketing campaigns Automate social media posts on Instagram and Facebook to drive engagement Bring customer queries from channels into one inbox for contextual support

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Abandoned cart
What it moves
Top line

conversion rate and average order value

What it costs
From $15/mo

free plan available · 3 tiers

How it’s supported
12/100

Limited evidence · from 18 reviews

What it does

Engage with buyers across email, WhatsApp, SMS, chat, and social media

Sync all historical data from Shopify to contextually engage with customers

Choose from pre-built e-commerce templates for multichannel marketing campaigns

Automate social media posts on Instagram and Facebook to drive engagement

Bring customer queries from channels into one inbox for contextual support

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Free forever
Free
You start with

Contact & List management

Email campaigns

Live chat

Forms and website tracking

Enterprise
$18/month
Adds

AI-powered multichannel engagement

Shopify playbooks

Event-based segments

Automated journeys

Enterprise
$180/year
Adds nothing new in the published list
Listed as “Free plan available. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available. Free trial available.
Free forever

Free

Free
Contact & List management
Email campaigns
Live chat
Forms and website tracking
Enterprise

$18/month

Lowest paid plan
AI-powered multichannel engagement
Shopify playbooks
Event-based segments
Automated journeys
Enterprise

$180/year

AI-powered multichannel engagement
Shopify playbooks
Event-based segments
Automated journeys
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

12

/ 100
Limited evidence
low confidence

Scored on 18 merchant reviews we hold for Freshmarketer: Email & SMS, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 18 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2022–2024 · 18 reviews read
Reviews per year
20228 reviews
20239 reviews
20241 reviews
What merchants say

4.6

18 reviews
5★83%
4★6%
3★0%
2★6%
1★6%
Developer replies
0%
of reviews get an answer
Reviewed at 12m+
0%
had used it a year when they wrote
From 18 reviews read. Typical reviewer had used the app for 4 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 18. Open one to read it in full, with the developer's reply where there is one.

have had a great experience using Freshmarketer's CRM. The platform is user-friendly and intuitive, making it easy for me to manage customer interactions and track important information. The ability to segment and tag customers has been particularly useful, and Freshchats has been a saviour and overall it’s not too expensive as well so recommended

Seamless integration with Shopify makes it easy to setup multichannel journeys for the Customer. Great onboarding support to get you started with using the platform to its full extent. Highly recommend this.

I majorly use the app for setting up customer journey's and sending them shipping email, review requests and cart abandonment Journey. My another big use case is sending marketing emails and WhatsApp to the marketing lists. The team has been proactive and very helpful regarding solving queries and bringing in new features as requested. As my customer base increases i would be able to automate more and utilize more features.

One of the best CRM tools available in India! It's cost-effective and the service is amazing! Great support for teams that are low on bandwidth. Highly recommend using their services!

The perfect app for your Shopify store! Great CRM functionality with chat support for WhatsApp, Insta and FB Messenger! Very user friendly interface to set up custom flows for automated marketing emails as well as Whatsapp promotions!

Great app and one of the easiest ways to connect and communicate with customers. The feature of the chatbot is amazing. been using it for a couple of months now, worth every buck. And hassle free integration with WhatsApp and automated flow.

I would highly recommend this app for any new or existing Shopify user that wants to easily and automatically increase customer engagement and convert traffic into sales. The onboarding process and the support provided by Freshmarketing is remarkable. (and a huge shoutout to Dhanashekar - he's an awesome coach and teacher!? Brent

So far I've really enjoyed this integration. You must be using Freshmarketer or Freshworks which is a deal breaker. But thus far I've really enjoyed the CRM, Marketing Tools, Customer Journey, Email Campaign Builder, etc. They really are great tools. Thus far we haven't had to use any other sms, email, or marketing platforms and I doubt that we'll need to. In my search for the best CRM I landed here because of mainly this Shopify integration and the marketing abilities all in one platform. We have not used the What'sApp integration yet. My only complaint thus far has nothing to do with integration and only with the stage/pipeline/project management side of the CRM.

Freshmarketer: Email & SMS FAQ

Answered from this app's own listing and its full review record.

Best suited for merchants running abandoned cart recovery through email and SMS who want to test campaigns without upfront cost.

There is a free plan, paid plans start at $15/month, and run to $18/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Freshmarketer: Email & SMS's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Freshmarketer: Email & SMS rates 12 out of 100 — limited evidence — read from 18 merchant reviews. The developer has published replies to 0 of 18 reviews. The score reflects what the review record shows, nothing more.

18 merchants have reviewed Freshmarketer: Email & SMS, averaging 4.6 out of 5. We hold the review history from 2022 to 2024, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.6 / 5 · 18 reviews


New reviews, last 12 months

0


Developer replies

0 of 18 reviews


Typical reviewer had used it

4 months


Pricing

Free plan available. Free trial available.


On the App Store since

March 29, 2022


Review history held

2022 – 2024

Categories
Abandoned cartEmail marketing
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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