Easy Tag ‑ GTM & Data Layer
by TAGinstall
4.4
(67 reviews)
Best suited for stores using Google Tag Manager, GA4, or Facebook Pixel who need help managing data layer setup and pixel configuration.
Probably not for you if you don't use Google Tag Manager or similar tag management platforms.
Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business. Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work. Easy Tag app makes implementing Google Tag Manager simple, fast, and accurate. Easy Tag ensures the data is gathered and reported correctly, taking the guesswork out of marketing. Start basing your decisions on accurate data and grow your e-commerce business. Easy Tag is quick and easy to install; improves data accuracy; optimised for speed; saves days of work. more Google Tag Manager installation for Shopify Pre-built data layer with all e-commerce events ("purchase", "addToCart"...) Over 50 ready-made tags - GA4, Google Ads, Facebook, Pinterest & more Checkout Extensibility support
Copy from the Shopify App Store listing, unedited.Analytics
Bottom line
operating cost and staff time
From $99/mo
1 tier
44/100
Mixed signals · from 67 reviews
What it does
Google Tag Manager installation for Shopify
Pre-built data layer with all e-commerce events ("purchase", "addToCart"...)
Over 50 ready-made tags - GA4, Google Ads, Facebook, Pinterest & more
Checkout Extensibility support
One plan, no tiers to choose between
This developer publishes a single plan ($99/month), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “$99/month”.
Pricing
$99/month
44
/ 100Mixed signals
Scored on 67 merchant reviews we hold for Easy Tag ‑ GTM & Data Layer, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Review history
2020–2026 · 67 reviews read| 2020 | 1 reviews |
|---|---|
| 2021 | 14 reviews |
| 2022 | 28 reviews |
| 2023 | 10 reviews |
| 2024 | 9 reviews |
| 2025 | 4 reviews |
| 2026 | 1 reviews |
What merchants say
4.4
6%
of reviews get an answer17%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 67. Open one to read it in full, with the developer's reply where there is one.
The app works perfectly, all data is correctly sent to the data layer, even on the checkout and thank you pages. It has one of the best customer support services we've found.
I spent 349 dollars on an app that promised a one-time price, and now I find myself paying 100 dollars a month to continue using the service. It's a scam! I want my 349 dollars back! I will report the incident to the competent authorities having proof with screenshots and videos of the one-off payment from when I signed up for the subscription
Excellent support. The team at Easy Tag know their stuff and helped me install and test GA4 + Consent Mode + CookieBot. Very professional and helpful. Saved me a lot time and hassle!
Great app! The support is fantastic and they really make the effort to ensure that everything is set up correctly. Would recommend :-)
Awesome app and great support; The app is easy enough to figure out and their support is prompt and professional. This app is a game changer for our team! I highly recommend.
Great job by Radi - he took the time to help me and solve my issue - very professional and excellent developer. If you haven't done that yet, please download this app for a complete analytics setup.
This app is worth every dollar. Saves a lot of time and energy, works great, and the support is the best! Thank you so much for the help and for creating this app!
Absolutely LOVE this app. The Tag installation was as easy as 1,2,3. And Radi's customer service was seriously AMAZING! He was always super patient, and fast to reply and helped me with all my questions. I wish I could give EasyTag 10 stars. THANK YOU! (PS. I cannot wait for "EasyFeed" haha).
Easy Tag ‑ GTM & Data Layer FAQ
Answered from this app's own listing and its full review record.
Best suited for stores using Google Tag Manager, GA4, or Facebook Pixel who need help managing data layer setup and pixel configuration. Probably not for you if you don't use Google Tag Manager or similar tag management platforms.
Paid plans start at $99/month across 1 published tier. Prices are as listed on the Shopify App Store and can change — confirm before installing.
On our scorecard Easy Tag ‑ GTM & Data Layer rates 44 out of 100 — mixed signals — read from 67 merchant reviews. The developer has published replies to 4 of 67 reviews. The score reflects what the review record shows, nothing more.
67 merchants have reviewed Easy Tag ‑ GTM & Data Layer, averaging 4.4 out of 5. We hold the review history from 2020 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
4.4 / 5 · 67 reviews
2 (was 6)
4 of 67 reviews
29 days
$99/month
November 18, 2020
2020 – 2026
Categories
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