xpay
Shopify apps
Analytics
Happy Birthday Email by UW
Happy Birthday Email by UW
by Union Works Apps
5.0
(118 reviews)
Best suited for stores running email marketing through Klaviyo, Mailchimp, Privy, or SMSBump who want to automate birthday campaigns.
Send a birthday email with a discount to build loyalty and repeat purchases Happy Birthday Email lets you celebrate every customer’s birthday with a personalised email and birthday discount. Collect birth dates online or in-store, then send automated birthday emails that drive sales and boost loyalty. Use it as a simple birthday loyalty program or connect it with your email platform. You’ll build stronger relationships and gain insight into customer age and anniversaries too. Happy Birthday Email lets you celebrate every customer’s birthday with a personalised email and birthday discount. Collect birth dates online or in-store, then send automated birthday emails that drive sales and boost loyalty. Use it as a simple birthday loyalty program or connect it with your email platform. You’ll build stronger relationships and gain insight into customer age and anniversaries too. more Send birthday emails with personalised messages and discounts Run a birthday loyalty campaign with zero ongoing effort Collect birthdays and age data at checkout, POS, or landing pages Works with your email platform or sends happy birthday emails for you Populates Shopify’s customer birthday metafield
Copy from the Shopify App Store listing, unedited.Analytics
Top line
conversion rate and average order value
From $10/mo
3 tiers
95/100
Well supported · from 118 reviews
What it does
Send birthday emails with personalised messages and discounts
Run a birthday loyalty campaign with zero ongoing effort
Collect birthdays and age data at checkout, POS, or landing pages
Works with your email platform or sends happy birthday emails for you
Populates Shopify’s customer birthday metafield
What each step up actually buys you
This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.
Base
$10/month
Store up to 1k Birthday Club members
Compatible with checkout app blocks
Send birthday emails and follow-ups
Connects to Klaviyo and other ESPs
Capture birthdays online and in-store
Add birthdays to customer metafields
Growth
$20/month
Store up to 5k Birthday Club members
Unlimited
$40/month
Store unlimited Birthday Club members
Pricing
$10/month
$20/month
$40/month
95
/ 100Well supported
Scored on 118 merchant reviews we hold for Happy Birthday Email by UW, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Review history
2017–2026 · 118 reviews read| 2017 | 10 reviews |
|---|---|
| 2018 | 14 reviews |
| 2019 | 16 reviews |
| 2020 | 10 reviews |
| 2021 | 17 reviews |
| 2022 | 11 reviews |
| 2023 | 20 reviews |
| 2024 | 11 reviews |
| 2025 | 8 reviews |
| 2026 | 1 reviews |
What merchants say
5.0
83%
of reviews get an answer22%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 118. Open one to read it in full, with the developer's reply where there is one.
So far a good experience. Stu was a great help and support through the process. We already made some sales in the first week of use. Simple to use. Looking forward to the future use.
We've been using this app for over a year. It has been a simple and very relevant way to get users to come back. The support was super prompt whenever we've reached out to them. Easy to use app. Highly recommend!
The app is really good but the customer service is in a different league altogether! I don't use this app in the same way as most people might. My store is a Pet related business and I use this app to collect a dogs name and breed as well as the DOB. Over a few nights, Stu at customer support went above and beyond helping me to add additional features that I needed (metafields etc). Nothing was too much, even when I felt I might be becoming a pain with all my questions. Well done, I wouldn't hesitate to recommend this app to anyone.
We have been using the Happy Birthday App for a few years now and it's been a great addition to our store. The developers have consistently provided excellent support and have been really helpful with any queries and/or issues we encounter. Thank you so much!
The app is easy to set up, the documentation is detailed and thorough, but our experience with support completely blew us away. Steve was extremely quick to respond to our emails and always had a detailed and relevant answer. He also anticipated our needs and proactively offered suggestions. Thanks to his help, we were able to easily set up a two-way loop with Klaviyo so that: 1) birthdays collected in Happy Birthday are transferred to Klaviyo and seamlessly attach to our existing flow infrastructure for birthday offers 2) birthday we collected thru our existing channels are synced back to Happy Birthday, so we can make sure we are not asking our return customers for information they already provided. Between the app's simple and lightweight design and unparalleled customer support experience, we are now reviewing other apps made by the same team and trying to find a use case for them. You guys are amazing.
This app is perfect! Does exactly what we need it to do, and that's collect birthdays on the Order Status Page/Thank You Page. We integrate with KLAVIYO and everything works seamlessly. Support is always super helpful on the few occasions we've had to reach out with questions. All around a great app!
I really do support this app. It's fairly easy to set up. Stu is fantastic to work with! This functions just like you want it to.
These guys are awesome. Unbelievable support and guidance- AND FAST. When we had challenges, they actually offered up a solution whereby we would no longer need to use their software. These guys are really great. You're in good hands.
Happy Birthday Email by UW FAQ
Answered from this app's own listing and its full review record.
Best suited for stores running email marketing through Klaviyo, Mailchimp, Privy, or SMSBump who want to automate birthday campaigns.
Paid plans start at $10/month, and run to $40/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.
Happy Birthday Email by UW's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.
On our scorecard Happy Birthday Email by UW rates 95 out of 100 — well supported — read from 118 merchant reviews. The developer has published replies to 98 of 118 reviews. The score reflects what the review record shows, nothing more.
118 merchants have reviewed Happy Birthday Email by UW, averaging 5.0 out of 5. We hold the review history from 2017 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
5.0 / 5 · 118 reviews
5.00 from 6 reviews
6 (was 5)
98 of 118 reviews
2 months
From $10/month. Free trial available.
June 23, 2017
2017 – 2026
Categories
Will AI shoppers find this store?
Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
Run a free readiness checkInstead of Happy Birthday Email by UW
Same categories, by review volume.
