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  1. xpay

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  4. MIDA Replay, Heatmap & Insight

MIDA Replay, Heatmap & Insight

by MIDA

4.9

(453 reviews)

90/100 · Well supportedBuilt for ShopifyFree plan available. Free trial available.
Best suited for stores getting 250 to 40,000 pageviews monthly who want session replay and heatmap data to understand customer behavior.

Probably not for you if your store exceeds 40,000 pageviews a month.

See What's Costing You Sales — Then Fix It with Session Replays, Heatmaps & AI Every abandoned cart has a reason — MIDA shows you exactly what it is. Watch real shopper journeys from first click to checkout with live recording, replays & filters, and see where they hesitate and drop off. A multilingual AI Assistant reads every session and tells you what to fix first. Revenue heatmaps reveal which clicks make money; conversion maps show what truly sells. Running ads? MIDA blocks bots and flags errors, dead searches & funnel drop-offs before they cost you sales. Every abandoned cart has a reason — MIDA shows you exactly what it is. Watch real shopper journeys from first click to checkout with live recording, replays & filters, and see where they hesitate and drop off. A multilingual AI Assistant reads every session and tells you what to fix first. Revenue heatmaps reveal which clicks make money; conversion maps show what truly sells. Running ads? MIDA blocks bots and flags errors, dead searches & funnel drop-offs before they cost you sales. more Session Recording: Watch sessions & checkout to spot where users drop off Dynamic Heatmaps: View live on-site, including hidden elements Revenue Clicks: See which elements make money & which waste space Search & Error Insights: See what blocks customers from buying & improving AI Assistant: Turn visitor behavior into actionable insights to improve revenue

Copy from the Shopify App Store listing, unedited.
View on ShopifyFind my planSee the scorecard
Plan fit
Which plan would my store need?

Move this to your own volume. Nothing is sent anywhere — the answer is computed here, from the limits this developer publishes.

How many pageviews a month?
3,000
Free Plan≤ 250
Basic Plan≤ 5,000
Growth Plan≤ 15,000
Enterprise Plan≤ 40,000

Basic Plan

$9.90/month

≈ $0.0033 per pageview

3,000 of 5,000 pageviews/month40% headroom

Free Plan ($0/mo) will not stretch this far — it caps out on pageviews/month.

Next step up is Growth Plan at $24.90/mo — $15.00 more a month.

Computed from the limits printed on this developer's own plan descriptions. Prices change — confirm on the listing before you install.
Who it’s for
Analytics
What it moves
Top line

conversion rate

What it costs
From $9.90/mo

free plan available · 4 tiers · priced by pageviews/month

How it’s supported
90/100

Well supported · from 449 reviews

What it does

Session Recording: Watch sessions & checkout to spot where users drop off

Dynamic Heatmaps: View live on-site, including hidden elements

Revenue Clicks: See which elements make money & which waste space

Search & Error Insights: See what blocks customers from buying & improving

AI Assistant: Turn visitor behavior into actionable insights to improve revenue

Pricing
Free plan available. Free trial available.
Free Plan

Free

Free
250 sessions/month
Live Session Replays
Unlimited Heatmaps
Abandoned Cart Recordings
Full-Funnel Analytic
AI-Powered Summaries
30 Days Storage
Basic Plan

$9.90/month

Lowest paid plan
5,000 sessions/month
Unlimited Heatmaps
AI Error Insights
AI Search Insights
Email Reports
Advanced Filters
AI Assistant (+$5)
Lifetime Analytics Data
Growth Plan

$24.90/month

15,000 sessions/month
Unlimited Dynamic Heatmaps
Revenue Click Tracking
Conversion Heatmaps
AI Heatmap Insights
AI Assistant (+$10)
Lifetime Analytics Data
Enterprise Plan

$44.90/month

40,000 sessions/month
Unlimited Dynamic Heatmaps
API Data Export
Bulk Heatmap Export
MCP Integration
AI Assistant (+$15)
Lifetime Analytics Data
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

90

/ 100
Well supported
high confidence

Scored on 449 merchant reviews we hold for MIDA Replay, Heatmap & Insight, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 449 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2022–2026 · 449 reviews read
Reviews per year
20221 reviews
202313 reviews
202467 reviews
2025201 reviews
2026167 reviews
What merchants say

4.9

453 reviews
5★96%
4★2%
3★1%
2★0%
1★1%
Developer replies
60%
of reviews get an answer
Reviewed at 12m+
5%
had used it a year when they wrote
From 449 reviews read. Typical reviewer had used the app for 28 days. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 453. Open one to read it in full, with the developer's reply where there is one.

Access to heatmaps through this app is invaluable! Great value - great support! I am able to see where we need to reduce consumer friction. This information allows us to fix perceived errors to make our customers happier with their shopping experience!

I haven't been using the app long, but so far, I think it's been great! We started running ads from Chapter NYC Magazine and have already started seeing some activity. It's been amazing for seeing where people go, which page they leave off of and since then we've been able to make some changes that have really improved conversions.

Developer repliedThank you for sharing this so early into your journey with MIDA! Love hearing that the insights are already helping you make real changes that move the needle on conversions. It only gets more valuable as more data builds up. We're here anytime you need us! Mida-app.io Team ✨ Show more

This is such a cool tool for seeing activity and real time interactions with potential customers. Unfortunately my site is plagued by endless bot sessions, but it's interesting to see those as well. The help & response time from support is amazing! 5*

Developer repliedThank you so much for the review! 💚 We're grateful to have you with us! Show more

Easy to set up and the dashboard makes user behavior data simple to understand. Great for spotting where customers drop off or get stuck. Support is super responsive and helpful. Highly recommend!

Developer repliedThank you so much for the 5 stars and all the kind words! 💚 We'd love to hear that the app is helping you understand more about the customer journey too! The support team will be so happy too! Show more

I've had to check sessions for some order hickups perhaps 10 times. Out of these, MIDA delivered good recordings 5 times, and the other 5 failed for some reason that required opening a support chat and ticket to the devs. The idea is good, but for some reason it is not that uncommon to see session recordings failing to be played / listed / accessible / shared. So we basically have it just in case, but don't hold a lot of hope when we want to use it. Also, you can find yourself watching abandoned carts in one screen, and see 1 abandoned cart in the last week, jump into another screen and find 40 abandoned carts in that same week. Some of these filtered abandoned carts even appear along with their order number. I see effort behind the app, but it is not consistent nor reliable. Today we needed to reach out to support, but the bottom icon was not present, not for chat, not for "leave a message" although we have "Priority Support"

Developer repliedThank you for your feedback. We understand the concerns you've raised. Please rest assured that our team has received all of your reports and is actively following up on each case with you. We've already provided updates on several of the issues mentioned. Your feedback is extremely valuable to us as we continue improving the platform. Thank you again for your support. Mida-app.io Team ✨ Show more

We are very pleased with the level of session data that we can review, including stage of sales from view to cart to completed sale, plus the ability to view user behavior on our products. 5 stars.

Developer repliedWe truly appreciate your feedback 💚 It keeps us motivated to improve every day. Mida-app.io Team ✨ Show more

shows real lifwcustomnersand how they react too yiour sight whether its a basle for checkout you know every move the customer nakewhile in you siter=, and you can see when they leave and figure our why. Its pretty cool, thanks Mida

Developer repliedWe truly appreciate your feedback 💚 It keeps us motivated to improve every day. Mida-app.io Team ✨ Show more

Great tool for early-stage stores Easy to set up and the session recordings are genuinely useful — even with just a handful of visitors I could see exactly how people browsed my store. The Insight Mode makes replays fast to review. Support was responsive. The IP exclusion and suspicious session filtering work well. Would be great if Delayed Capture didn't require contacting support to enable. Overall a solid app for understanding visitor behavior.

Developer repliedThank you for the kind words and 5 stars! 💚 We’re grateful to have you with us. Mida-app.io Team ✨ Show more

MIDA Replay, Heatmap & Insight FAQ

Answered from this app's own listing and its full review record.

Best suited for stores getting 250 to 40,000 pageviews monthly who want session replay and heatmap data to understand customer behavior. Probably not for you if your store exceeds 40,000 pageviews a month.

There is a free plan, paid plans start at $9.90/month, and run to $44.90/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

MIDA Replay, Heatmap & Insight's tiers are gated on pageviews/month, so the right plan depends on your own volume. The plan-fit tool on this page resolves the cheapest tier whose published limits cover the number you enter, and shows how much headroom is left before the next step up.

On our scorecard MIDA Replay, Heatmap & Insight rates 90 out of 100 — well supported — read from 449 merchant reviews. The developer has published replies to 270 of 449 reviews. The score reflects what the review record shows, nothing more.

453 merchants have reviewed MIDA Replay, Heatmap & Insight, averaging 4.9 out of 5. We hold the review history from 2022 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.9 / 5 · 453 reviews


Rating, last 12 months

4.94 from 248 reviews


New reviews, last 12 months

248 (was 157)


Developer replies

270 of 449 reviews


Typical reviewer had used it

28 days


Pricing

Free plan available. Free trial available.


On the App Store since

July 27, 2022


Review history held

2022 – 2026

Integrates with
Checkout
Shopify Admin
Analytics Apps
Checkout Apps
Marketing Apps
Product Bundle Apps
Product Options Apps
Security Apps

Categories
AnalyticsSite optimization - Other
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Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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