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  1. xpay

  2. Shopify apps

  3. Pricing optimization

  4. Pay What You Want

Pay What You Want

by Extendons

4.5

(54 reviews)

59/100 · Mixed signalsBuilt for ShopifyFrom $4.99/month. Free trial available.
Best suited for merchants testing pay-what-you-want pricing models to expand reach and experiment with customer willingness to pay.

With the Pay What You Want app, Give a free hand to customers who can make an offer & donation A fixed price may lead to higher cart abandonment. Customers might pause and reconsider their purchase due to the price. With the Pay What You Want app, you can give them the flexibility to choose a price they feel is fair and affordable. It offers dynamic pricing based on each customer’s willingness to pay. Compatible with all free and premium themes. Let’s contribute to society through a loyalty program and a better future by making donations easier. A fixed price may lead to higher cart abandonment. Customers might pause and reconsider their purchase due to the price. With the Pay What You Want app, you can give them the flexibility to choose a price they feel is fair and affordable. It offers dynamic pricing based on each customer’s willingness to pay. Compatible with all free and premium themes. Let’s contribute to society through a loyalty program and a better future by making donations easier. more Enable PWYW to allow Customers to name their price Create a price range to set limits min and max price limit for products Customize and Add an “Ask Your Price/Make an Offer” button on catalog pages Make an offer give a free hand to audience with easy donation process Add buttons to redirect users directly from catalog to Cart or Checkout page

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Pricing optimization
What it moves
Top line

average order value and catalog reach

What it costs
From $4.99/mo

4 tiers

How it’s supported
59/100

Mixed signals · from 54 reviews

What it does

Enable PWYW to allow Customers to name their price

Create a price range to set limits min and max price limit for products

Customize and Add an “Ask Your Price/Make an Offer” button on catalog pages

Make an offer give a free hand to audience with easy donation process

Add buttons to redirect users directly from catalog to Cart or Checkout page

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Basic
$4.99/month
You start with

Allow customers to enter a custom price

Show customizable Make an Offer Button

Redirect user to cart & checkout page

Easy storewide rule-based management

Show or hide min, max & suggested prices

Custom message alert for min & max price

Standard
$6.99/month
Adds nothing new in the published list
Advanced
$8.99/month
Adds nothing new in the published list
Plus
$11.99/month
Adds nothing new in the published list
Listed as “From $4.99/month. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
From $4.99/month. Free trial available.
Basic

$4.99/month

Lowest paid plan
Allow customers to enter a custom price
Show customizable Make an Offer Button
Redirect user to cart & checkout page
Easy storewide rule-based management
Show or hide min, max & suggested prices
Custom message alert for min & max price
All customers to checkout with max price
Free Plan Available for All Dev Stores
Standard

$6.99/month

Allow customers to enter a custom price
Show customizable make an offer button
Redirect user to cart & checkout page
Easy storewide rule-based management
Show or hide min, max & suggested prices
Custom message alert for min & max price
All customers to checkout with max price
Free Plan Available for All Dev Stores
Advanced

$8.99/month

Allow customers to enter a custom price
Show customizable make an offer button
Redirect user to cart & checkout page
Easy storewide rule-based management
Show or hide min, max & suggested prices
Custom message alert for min & max price
All customers to checkout with max price
Free Plan Available for All Dev Stores
Plus

$11.99/month

Allow customers to enter a custom price
Show customizable make an offer button
Redirect user to cart & checkout page
Easy storewide rule-based management
Show or hide min, max & suggested prices
Custom message alert for min & max price
All customers to checkout with max price
Free Plan Available for All Dev Stores
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

59

/ 100
Mixed signals
medium confidence

Scored on 54 merchant reviews we hold for Pay What You Want, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate above this app's own average
Reviews in the last 12 months average 4.69, 0.15 stars above the lifetime average of 4.54.
Computed from the 54 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2020–2026 · 54 reviews read
Reviews per year
20201 reviews
20216 reviews
20224 reviews
202313 reviews
202410 reviews
202515 reviews
20265 reviews
What merchants say

4.5

54 reviews
5★83%
4★2%
3★4%
2★7%
1★4%
Developer replies
6%
of reviews get an answer
Reviewed at 12m+
5%
had used it a year when they wrote
From 54 reviews read. Typical reviewer had used the app for 17 days. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 54. Open one to read it in full, with the developer's reply where there is one.

Within minutes, they had our site live and running, giving us the ability to honor our brother, bring our community together, and start collecting donations during one of the most difficult times in our lives. Their speed, care, and professionalism made all the difference when we needed it most.

I ran across a few tasks I could not quite get to work the way I wanted. I contacted support and they had it all fixed and working from end of day business when I send in my request to mid day the next day. They worked "live" with me until all my concerns were met and my Pay What You Want Donation page is working GREAT. Thank you to the team.

Honestly, one of the best support experiences I’ve had. They replied fast, understood the issue right away, and actually tried to help instead of sending copy-paste answers. I was stressed because my customers couldn’t complete their purchases, but the support team stayed patient and kept working on it. Really appreciate the time and effort they put into fixing everything. Thank you again for the help!

The plugin is great, but the real value is the support team. Fast, knowledgeable, and effective responses. Knowing there's a team always there when you need them makes all the difference for a store owner. Highly recommended.

Some of the most responsive customer service I've ever experienced. They solved the issue that was solvable immediately and provided an explanation for the issue we had that was a Shopify limitation (not an app limitation). I highly recommend. NOTE: If you use an app for event booking such as CoAttend, you may run in to compatibility issues due to Shopify limitations. Use the free trial period to test it out. Their people were so responsive I had all the answers and help needed in 1 day.

The app does exactly what we need it to do. The support is also brilliant, prompt replies via WhatsApp to help with an issue that we ran in to, which was more to do with our theme rather than the app.

This app doesn't work with digital products and even the app the recommend after installation doesn't actually work. Useless if you want to send automatic digital files with the pay what you want idea.

Only half works. Customers can add their price on product page, but not during checkout, which makes the entire app pointless.

Pay What You Want FAQ

Answered from this app's own listing and its full review record.

Best suited for merchants testing pay-what-you-want pricing models to expand reach and experiment with customer willingness to pay.

Paid plans start at $4.99/month, and run to $11.99/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Pay What You Want's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Pay What You Want rates 59 out of 100 — mixed signals — read from 54 merchant reviews. The developer has published replies to 3 of 54 reviews. The score reflects what the review record shows, nothing more.

54 merchants have reviewed Pay What You Want, averaging 4.5 out of 5. We hold the review history from 2020 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.5 / 5 · 54 reviews


Rating, last 12 months

4.69 from 13 reviews


New reviews, last 12 months

13 (was 8)


Developer replies

3 of 54 reviews


Typical reviewer had used it

17 days


Pricing

From $4.99/month. Free trial available.


On the App Store since

September 1, 2020


Review history held

2020 – 2026

Integrates with
Shopify Admin
easy donations
make an offer
name your price
pay what you want
pwyw

Categories
Pricing optimizationPricing quotes
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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