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  1. xpay

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  4. Roster: Ambassador Marketing

Roster: Ambassador Marketing

by Roster Technologies

4.8

(20 reviews)

47/100 · Mixed signalsFrom $725/month. Free trial available.
Best suited for stores using Facebook, Instagram and Klaviyo, which it integrates with and with a budget from $725/mo.

Create a brand ambassador community. Engage your most passionate fans to drive awareness and sales. Roster’s ambassador marketing platform enables brands to scale word-of-mouth, driving greater brand awareness and sales with lower costs and less time commitment. Tools include ambassador recruitment, social campaigns and actions, ambassador portal and communication software, reward fulfillment and payments, collection and organization of UGC, and program performance reports and analytics. Roster’s ambassador marketing platform enables brands to scale word-of-mouth, driving greater brand awareness and sales with lower costs and less time commitment. Tools include ambassador recruitment, social campaigns and actions, ambassador portal and communication software, reward fulfillment and payments, collection and organization of UGC, and program performance reports and analytics. more Recruit. Discover & grow your ideal community with a suite of recruiting tools. Engage. Professional campaigns to generate UGC & drive brand awareness. Reward. Motivate & incentivize ambassadors with rewards & payments. Measure. Optimize influencer marketing with engagement data & ROI reporting.

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Affiliate programs
What it moves
Top line

conversion rate and average order value

What it costs
From $725/mo

2 tiers

How it’s supported
47/100

Mixed signals · from 20 reviews

What it does

Recruit. Discover & grow your ideal community with a suite of recruiting tools.

Engage. Professional campaigns to generate UGC & drive brand awareness.

Reward. Motivate & incentivize ambassadors with rewards & payments.

Measure. Optimize influencer marketing with engagement data & ROI reporting.

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Starter
$725/month
You start with

1 Team Member

1 Ambassador Program

2 Active Social Campaigns

10 Active Actions

Points & Milestones

IG, FB, TikTok, Twitter Social Listening

Growth
$1,450/month
Adds

3 Team Members

3 Programs (e.g. Influencers)

6 Active Social Campaigns

Unlimited Actions

Referral Commissions & Payments

Dedicated Support

Listed as “From $725/month. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
From $725/month. Free trial available.
Starter

$725/month

Lowest paid plan
1 Team Member
1 Ambassador Program
2 Active Social Campaigns
10 Active Actions
Points & Milestones
IG, FB, TikTok, Twitter Social Listening
Growth

$1,450/month

3 Team Members
3 Programs (e.g. Influencers)
6 Active Social Campaigns
Unlimited Actions
Referral Commissions & Payments
Dedicated Support
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

47

/ 100
Mixed signals
low confidence

Scored on 20 merchant reviews we hold for Roster: Ambassador Marketing, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate below this app's own average
Reviews in the last 12 months average 4.75, 0.15 stars below the lifetime average of 4.90. Worth reading the newest reviews before installing.
Computed from the 20 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2023–2025 · 20 reviews read
Reviews per year
20237 reviews
20245 reviews
20258 reviews
What merchants say

4.8

20 reviews
5★90%
4★10%
3★0%
2★0%
1★0%
Developer replies
0%
of reviews get an answer
Reviewed at 12m+
60%
had used it a year when they wrote
From 20 reviews read. Typical reviewer had used the app for 15 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 20. Open one to read it in full, with the developer's reply where there is one.

Our experience with Roster has been great. There was a small learning curve in the beginning, but the team was always available and extremely helpful. The platform makes it easy to manage our ambassador program across the US and Canada and keep everything consistent. I also love that we can tap into our purchasers and turn them into ambassadors, especially with the seamless Shopify integration. It’s made our program more organized, scalable, and engaging.

We've been using Roster for a year and have had great experience with our support team, who are always happy to answer any questions or get on a call. The Actions are super intuitive and makes is easy for ambassadors to earn rewards. The simplicity of paying our ambassadors through Venmo or PayPal has been great. We've had just a couple 'wants' that have not been possible, but other than that, the switch has been seamless!

Roster has streamlined our application process and given us clearer insight into our metrics, which has made tracking performance and managing payouts much easier. The platform's campaign tools have helped us engage and incentivize our ambassadors more effectively than anything we've used before. Their team is incredibly helpful and truly collaborates with us, which is rare to find and makes the experience especially valuable.

Been using the Roster App in Shopify for almost 2 years. It has worked flawlessly. I use about 25 different apps in Shopify and this has been the least buggy, best thought out integration app I've used. My favorite feature has been that it allows me to mass update discount codes so quickly. No more having to send a code to an ambassador, it is all self serve from the Roster platform. This is seriously how affiliates should be managed. I can't say enough good things about their integration with Shopify.

We've been using Roster for our Ambassador for close to two years now and have never looked back. It has all the tools we need to manage our programs and then some! They are always updating and innovating and are always very attentive to us and our needs and wants. Roster helps us keep everything in one place and access it with ease.

We’ve been using Roster for our ambassador program, and I can’t say enough good things about it! The platform has helped us level up our strategy—from tracking performance to streamlining payouts—and the impact on our program has been huge. The team behind Roster is also incredible. They’re always quick to help, super collaborative, and genuinely invested in our success. It’s rare to find a tool that’s this intuitive and backed by such a thoughtful, supportive team. Highly recommend!

Roster has been a game-changer for managing Hewn’s affiliate program. It’s super easy to use, letting me track sales, create campaigns, and guide our affiliates for sales, launches, or content creation—all in one place. With a large affiliate group, this centralized hub saves me tons of time and keeps everyone aligned. Affiliate marketing drives a big part of our revenue, and Roster makes it seamless. Our sales rep, Caroline, is fantastic—always quick to help and full of great ideas. Highly recommend Roster! 5/5 stars.

Great tool and an even better team! We leverage Roster for our ambassador and affiliate programs and we could not be happier. Not only are we able to gain insights and scale our programs, but the Roster team is phenomenal to work with. Their support team is great if there is an issue. If the tool doesn't have a specific feature, they're receptive and find creative solutions to our needs. We would recommend Roster for any brand looking to grow and scale their ambassador and affiliate efforts.

Roster: Ambassador Marketing FAQ

Answered from this app's own listing and its full review record.

Best suited for stores using Facebook, Instagram and Klaviyo, which it integrates with and with a budget from $725/mo.

Paid plans start at $725/month, and run to $1,450/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Roster: Ambassador Marketing's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Roster: Ambassador Marketing rates 47 out of 100 — mixed signals — read from 20 merchant reviews. The developer has published replies to 0 of 20 reviews. The score reflects what the review record shows, nothing more.

20 merchants have reviewed Roster: Ambassador Marketing, averaging 4.8 out of 5. We hold the review history from 2023 to 2025, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.8 / 5 · 20 reviews


Rating, last 12 months

4.75 from 8 reviews


New reviews, last 12 months

8


Developer replies

0 of 20 reviews


Typical reviewer had used it

15 months


Pricing

From $725/month. Free trial available.


On the App Store since

October 26, 2022


Review history held

2023 – 2025

Integrates with
Checkout
Facebook
Instagram
Klaviyo
Paypal
TikTok
X/Twitter

Categories
Affiliate programsCustomer loyalty - Other
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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