xpay
Shopify apps
Affiliate programs
Roster: Ambassador Marketing
Roster: Ambassador Marketing
by Roster Technologies
4.8
(20 reviews)
Best suited for stores using Facebook, Instagram and Klaviyo, which it integrates with and with a budget from $725/mo.
Create a brand ambassador community. Engage your most passionate fans to drive awareness and sales. Roster’s ambassador marketing platform enables brands to scale word-of-mouth, driving greater brand awareness and sales with lower costs and less time commitment. Tools include ambassador recruitment, social campaigns and actions, ambassador portal and communication software, reward fulfillment and payments, collection and organization of UGC, and program performance reports and analytics. Roster’s ambassador marketing platform enables brands to scale word-of-mouth, driving greater brand awareness and sales with lower costs and less time commitment. Tools include ambassador recruitment, social campaigns and actions, ambassador portal and communication software, reward fulfillment and payments, collection and organization of UGC, and program performance reports and analytics. more Recruit. Discover & grow your ideal community with a suite of recruiting tools. Engage. Professional campaigns to generate UGC & drive brand awareness. Reward. Motivate & incentivize ambassadors with rewards & payments. Measure. Optimize influencer marketing with engagement data & ROI reporting.
Copy from the Shopify App Store listing, unedited.Affiliate programs
Top line
conversion rate and average order value
From $725/mo
2 tiers
47/100
Mixed signals · from 20 reviews
What it does
Recruit. Discover & grow your ideal community with a suite of recruiting tools.
Engage. Professional campaigns to generate UGC & drive brand awareness.
Reward. Motivate & incentivize ambassadors with rewards & payments.
Measure. Optimize influencer marketing with engagement data & ROI reporting.
What each step up actually buys you
This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.
Starter
$725/month
1 Team Member
1 Ambassador Program
2 Active Social Campaigns
10 Active Actions
Points & Milestones
IG, FB, TikTok, Twitter Social Listening
Growth
$1,450/month
3 Team Members
3 Programs (e.g. Influencers)
6 Active Social Campaigns
Unlimited Actions
Referral Commissions & Payments
Dedicated Support
Pricing
$725/month
$1,450/month
47
/ 100Mixed signals
Scored on 20 merchant reviews we hold for Roster: Ambassador Marketing, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Recent reviews rate below this app's own average
Reviews in the last 12 months average 4.75, 0.15 stars below the lifetime average of 4.90. Worth reading the newest reviews before installing.Review history
2023–2025 · 20 reviews read| 2023 | 7 reviews |
|---|---|
| 2024 | 5 reviews |
| 2025 | 8 reviews |
What merchants say
4.8
0%
of reviews get an answer60%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 20. Open one to read it in full, with the developer's reply where there is one.
Our experience with Roster has been great. There was a small learning curve in the beginning, but the team was always available and extremely helpful. The platform makes it easy to manage our ambassador program across the US and Canada and keep everything consistent. I also love that we can tap into our purchasers and turn them into ambassadors, especially with the seamless Shopify integration. It’s made our program more organized, scalable, and engaging.
We've been using Roster for a year and have had great experience with our support team, who are always happy to answer any questions or get on a call. The Actions are super intuitive and makes is easy for ambassadors to earn rewards. The simplicity of paying our ambassadors through Venmo or PayPal has been great. We've had just a couple 'wants' that have not been possible, but other than that, the switch has been seamless!
Roster has streamlined our application process and given us clearer insight into our metrics, which has made tracking performance and managing payouts much easier. The platform's campaign tools have helped us engage and incentivize our ambassadors more effectively than anything we've used before. Their team is incredibly helpful and truly collaborates with us, which is rare to find and makes the experience especially valuable.
Been using the Roster App in Shopify for almost 2 years. It has worked flawlessly. I use about 25 different apps in Shopify and this has been the least buggy, best thought out integration app I've used. My favorite feature has been that it allows me to mass update discount codes so quickly. No more having to send a code to an ambassador, it is all self serve from the Roster platform. This is seriously how affiliates should be managed. I can't say enough good things about their integration with Shopify.
We've been using Roster for our Ambassador for close to two years now and have never looked back. It has all the tools we need to manage our programs and then some! They are always updating and innovating and are always very attentive to us and our needs and wants. Roster helps us keep everything in one place and access it with ease.
We’ve been using Roster for our ambassador program, and I can’t say enough good things about it! The platform has helped us level up our strategy—from tracking performance to streamlining payouts—and the impact on our program has been huge. The team behind Roster is also incredible. They’re always quick to help, super collaborative, and genuinely invested in our success. It’s rare to find a tool that’s this intuitive and backed by such a thoughtful, supportive team. Highly recommend!
Roster has been a game-changer for managing Hewn’s affiliate program. It’s super easy to use, letting me track sales, create campaigns, and guide our affiliates for sales, launches, or content creation—all in one place. With a large affiliate group, this centralized hub saves me tons of time and keeps everyone aligned. Affiliate marketing drives a big part of our revenue, and Roster makes it seamless. Our sales rep, Caroline, is fantastic—always quick to help and full of great ideas. Highly recommend Roster! 5/5 stars.
Great tool and an even better team! We leverage Roster for our ambassador and affiliate programs and we could not be happier. Not only are we able to gain insights and scale our programs, but the Roster team is phenomenal to work with. Their support team is great if there is an issue. If the tool doesn't have a specific feature, they're receptive and find creative solutions to our needs. We would recommend Roster for any brand looking to grow and scale their ambassador and affiliate efforts.
Roster: Ambassador Marketing FAQ
Answered from this app's own listing and its full review record.
Best suited for stores using Facebook, Instagram and Klaviyo, which it integrates with and with a budget from $725/mo.
Paid plans start at $725/month, and run to $1,450/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.
Roster: Ambassador Marketing's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.
On our scorecard Roster: Ambassador Marketing rates 47 out of 100 — mixed signals — read from 20 merchant reviews. The developer has published replies to 0 of 20 reviews. The score reflects what the review record shows, nothing more.
20 merchants have reviewed Roster: Ambassador Marketing, averaging 4.8 out of 5. We hold the review history from 2023 to 2025, which is what the year-by-year chart on this page is built from.
At a glance
4.8 / 5 · 20 reviews
4.75 from 8 reviews
8
0 of 20 reviews
15 months
From $725/month. Free trial available.
October 26, 2022
2023 – 2025
Categories
Will AI shoppers find this store?
Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
Run a free readiness checkInstead of Roster: Ambassador Marketing
Same categories, by review volume.
