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  1. xpay

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  4. Stape Conversion Tracking

Stape Conversion Tracking

by Stape

4.3

(35 reviews)

47/100 · Mixed signalsFree
Best suited for stores using Google Tag Manager who want server-side tracking setup without building it themselves.

Recover more conversions and boost ROAS with Stape’s app for server-side GTM tracking Stape Conversion Tracking makes it easy for stores to set up Google Tag Manager with server-side tracking. The app removes technical barriers by installing GTM natively and automatically generating key e-commerce events for conversion tracking. By combining server-side tracking with Stape’s advanced features, you can recover more conversions, improve ROAS from ads, and gain reliable attribution with accurate, privacy-resilient data. Stape Conversion Tracking makes it easy for stores to set up Google Tag Manager with server-side tracking. The app removes technical barriers by installing GTM natively and automatically generating key e-commerce events for conversion tracking. By combining server-side tracking with Stape’s advanced features, you can recover more conversions, improve ROAS from ads, and gain reliable attribution with accurate, privacy-resilient data. more Native app for server-side Google Tag Manager setup One-click GTM container injection into your store Automatic creation of major Data Layer events for conversion tracking Send purchase and refund webhooks to the server-side GTM container Extend cookies and bypass ad blockers for more accurate tracking

Copy from the Shopify App Store listing, unedited.
View on ShopifySee the scorecard
Who it’s for
Analytics
What it moves
Bottom line

operating cost and staff time

What it costs
Free
How it’s supported
47/100

Mixed signals · from 35 reviews

What it does

Native app for server-side Google Tag Manager setup

One-click GTM container injection into your store

Automatic creation of major Data Layer events for conversion tracking

Send purchase and refund webhooks to the server-side GTM container

Extend cookies and bypass ad blockers for more accurate tracking

Plan fit
There is no plan to choose

The listing shows this as free, with no paid tiers published — so there is no volume question to answer and nothing to size yourself against. Check the listing for in-app charges before you rely on that.

47

/ 100
Mixed signals
low confidence

Scored on 35 merchant reviews we hold for Stape Conversion Tracking, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 35 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2024–2026 · 35 reviews read
Reviews per year
20243 reviews
202520 reviews
202612 reviews
What merchants say

4.3

35 reviews
5★80%
4★0%
3★3%
2★3%
1★14%
Developer replies
11%
of reviews get an answer
Reviewed at 12m+
15%
had used it a year when they wrote
From 35 reviews read. Typical reviewer had used the app for 1.5 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 35. Open one to read it in full, with the developer's reply where there is one.

This app is frustrating. We are trying to give access to our tech team to implement but dont see any option to grant them access. We also will like to upgrade to the paid version but cant seem to find that either

Amazing Solutions

Finally, shopify markets support has been added, making this probably the best sGTM solution for shopify

Developer repliedThanks for your review. Markets support is coming this month, stay tuned :) Show more

Best on market!

We set up SST with Stape and we are super happy with their App and overall service! They have a great solution for Shopify with their template galleries. You can manage the tracking implementation on your own even if you are not a dev.

much better than the shopify native app, purchase event EMQ jumped from 8 to 9.5

Be careful when using the Stape Custom Loader via Shopify Custom Pixel. In my setup, the loader injects the Web GTM container 5–8 seconds after page load, which causes serious issues: - First page_view and session_start can be missed - Campaign parameters (gclid / utm) may be lost - Consent Mode v2 default signals are sent too late - Google reports missing ad_personalization - Attribution and remarketing performance is negatively affected Consent Mode v2 requires consent defaults to run before any Google tags initialize, which is not possible with this delayed injection. When I moved GTM back to , all consent and attribution issues disappeared. Recommendation: Load the Web GTM container in and use Shopify Custom Pixel only for checkout / purchase events. Do not rely on Custom Loader for primary container injection if you care about data quality and consent compliance

Developer repliedThanks for sharing your feedback, and sorry for the trouble this caused. You’re right that there was a bug affecting Custom Loader on checkout pages, and we’ve already fixed it. If you’re willing, please try again and let us know whether everything works as expected now. Regarding consent, the app has nothing to do with consent pushes and does not influence them. If anything still isn’t working properly, please contact our support team. We’ll investigate and help you resolve it as quickly as possible. Show more

Be aware!! After going through the complete setup over 10x times, the performance Google Ads tracking has now completely stopped leaving me with no data! Additionally the Stape setup requires you to delete all other client based tracking pixel in order to work somehow properly. ( This Risk i was not aware of leaving me with no proper tracking system now, a total nightmare!) ->SGTM Tracking Performance is exremly fragile and the Stape system is not really user friendly unless you are a web developer. The Tracking doesnt work anymore and has been declining causing damage to my ad campaigns and my revenue for weeks. Since using Stape i loose money due to unclean tracking data and too much instability in the tracking system. ->When reaching out to support: Worst Service Ive seen so far. If you contact the support they'll reject your request immediately and avoid a feedback in clear need. The need of the customer is not heard causing frustration. They redirect you to "Stape Care" which can (maybe help) but you'll have to pay USD900 to get it done.. If a support system which is needed in case of failure and issues, wants 900USD for checking your screenshots, then this System is not build to improve or optimze the customer needs! For now, ive never been so frustrated using an app, and I canNOT recommend using it.

Stape Conversion Tracking FAQ

Answered from this app's own listing and its full review record.

Best suited for stores using Google Tag Manager who want server-side tracking setup without building it themselves.

The Shopify App Store lists this app as “Free”. It does not publish plain monthly prices we can compute against.

On our scorecard Stape Conversion Tracking rates 47 out of 100 — mixed signals — read from 35 merchant reviews. The developer has published replies to 4 of 35 reviews. The score reflects what the review record shows, nothing more.

35 merchants have reviewed Stape Conversion Tracking, averaging 4.3 out of 5. We hold the review history from 2024 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.3 / 5 · 35 reviews


Rating, last 12 months

4.23 from 22 reviews


New reviews, last 12 months

22 (was 11)


Developer replies

4 of 35 reviews


Typical reviewer had used it

1.5 months


Pricing

Free


On the App Store since

March 6, 2023


Review history held

2024 – 2026

Integrates with
Checkout
Shopify Admin
Google Tag Manager
Stape

Categories
Analytics
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