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  1. xpay

  2. Shopify apps

  3. Pricing optimization

  4. Shopify Smart Pricing

Shopify Smart Pricing

by Shopify

4.3

(74 reviews)

60/100 · SolidFree
Best suited for merchants looking to optimize pricing across their catalog.

Sell more. Earn more. Get AI price tips that helps move stock and protect profit. The right price is out there. Smart Pricing helps you find it, product by product. Move inventory profitably with AI price tips for markdowns and markups, grounded in your store's data. Review tips and apply in one click. Tips refresh regularly with your latest data. Select US merchants can also A/B test prices with online customers. See FAQs for details. The right price is out there. Smart Pricing helps you find it, product by product. Move inventory profitably with AI price tips for markdowns and markups, grounded in your store's data. Review tips and apply in one click. Tips refresh regularly with your latest data. Select US merchants can also A/B test prices with online customers. See FAQs for details. more Get AI price tips and inventory insights to help maximize and protect profit See product-level tips backed by your sales, inventory, costs, and seasonality Flag slow movers early, markdown to help drive sell-through and capture margin Spot fast sellers and markup to help maximize margin while demand and stock last Review tips, use your judgment, apply the ones you choose. You're in control.

Copy from the Shopify App Store listing, unedited.
View on ShopifySee the scorecard
Who it’s for
Pricing optimization
What it moves
Top line

average order value and catalog reach

What it costs
Free
How it’s supported
60/100

Solid · from 71 reviews

What it does

Get AI price tips and inventory insights to help maximize and protect profit

See product-level tips backed by your sales, inventory, costs, and seasonality

Flag slow movers early, markdown to help drive sell-through and capture margin

Spot fast sellers and markup to help maximize margin while demand and stock last

Review tips, use your judgment, apply the ones you choose. You're in control.

Plan fit
There is no plan to choose

The listing shows this as free, with no paid tiers published — so there is no volume question to answer and nothing to size yourself against. Check the listing for in-app charges before you rely on that.

60

/ 100
Solid
medium confidence

Scored on 71 merchant reviews we hold for Shopify Smart Pricing, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 71 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2026–2026 · 71 reviews read
Reviews per year
202671 reviews
What merchants say

4.3

74 reviews
5★63%
4★14%
3★7%
2★10%
1★6%
Developer replies
38%
of reviews get an answer
Reviewed at 12m+
0%
had used it a year when they wrote
From 71 reviews read. Typical reviewer had used the app for 25 days. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 74. Open one to read it in full, with the developer's reply where there is one.

This feature is absolutely awesome! Provided great recommendations with the reasons for the suggestions. Provided a downloadable chart and the option to either manually make updates or to have Sidekick do it for you. I'll be using this a lot moving forward. This is a great tool for small and solo Shopify brands.

Developer repliedWe appreciate your feedback. We're glad you've found the price tips and underlying forecast insights helpful. Using the price tips with Sidekick to price your products is a great idea. Please let us know if you've got suggestions to improve, especially as a newer growing merchant. Show more

me gustan las recomendaciones, pero podria entregar mayor detalles en la propuesta de cambios de precios, por ejemplo el % de margen de ganancia actuar y con cuanto quedaria el producto al acceder a la propuesta, comparar valor propuesto con el costo del item, ganancia final, etc.

Developer repliedMuchísimas gracias por tomarte el tiempo de dejarnos tu reseña y por tus comentarios tan detallados. Nos alegra mucho que las recomendaciones te estén resultando útiles. Queremos contarte que puedes pasar el cursor sobre cada sugerencia de precio (price tip) para ver el razonamiento detrás de la recomendación. Además, tomamos muy en cuenta tu idea de mostrar más detalle, como el margen de ganancia actual, el precio resultante y la comparación con el costo del producto: se la compartiremos a nuestro equipo para seguir mejorando la app. Show more

Maybe I am missing something, but it looks like the app is not taking into account the margins of each product and the market prices - this, for some stores, makes it useless...

Developer repliedThanks for your feedback. Currently, we fold your existing product costs into each price tip as a margin buffer. We're working on letting merchants set their own margin targets to factor in shipping, VAT, and other costs important to them. We're also working on additional price tips tuned to market prices for comparable products. Show more

Super intuitive to use! The app is clean, easy to understand, and works really well. I hope more features will be added in the future. For example: - Display the date of the last sale for each product in a column. - Show the number of units sold in the last 14, 30, and 90 days. - Allow users to modify the suggested price directly in the app instead of only accepting or rejecting it. For example, if the app suggests reducing the price from €20 to €15, it would be great to adjust it to €18 with a single click. Overall, a great app with lots of potential!

Developer repliedThanks for the recommendation and feedback! We're glad Smart Pricing has been working well for your store. Adding the last sale date for products as well as showing different timeframes for units sold are both great suggestions our team is actively considering. We just added the ability for merchants to edit prices, so you can adjust and update any price tip to fit your exact strategy. We hope you check it out. Show more

I should be able to update the price and set the price not just use the recommended one. I have to update the price in the product manually and them click skip.

Developer repliedThanks for letting us know, this is really helpful. We recently added price editing directly in the app in response to feedback like yours. Now you can see which products could benefit from a price decrease or increase, but you set the final price yourself to fit your strategy, no more updating manually in product. Hope it makes things smoother. Show more

A ideia é muito boa. Pro meu tipo de loja, os itens curva C tem um peso grande no faturamento, enxergar quais são e conseguir estimular as vendas através dos descontos tem sido muito bom. A ferramenta poderia ser melhor para identificar quais sao os produtos que foram alterados e voltar ao preço original quando eu decidir.

Developer repliedMuito obrigado pelo feedback! Que bom saber que identificar os itens curva C e estimular as vendas com descontos tem ajudado. Sobre voltar ao preço original quando você quiser: acabamos de lançar um recurso de reversão de preço, justamente para isso. Vale a pena testar. Obrigado por compartilhar. Show more

Great idea, however more clarity on how the app decides and what basis it has made the recommendations would be good, app does not take into account how long an item has been on our system for. example I received items a week ago and the app is suggesting that I reduce my prices. second issue, seasonal items. we work on a yearly and QTR basis. items that arrived end of last qtr and are starting to sell now but not fast enough for the app are having suggested price to be reduced. I would like the option to put in my 3 main competitor's and have the app report based on those competitor prices.

Developer repliedReally appreciate the feedback. To see the basis for any suggestion, hover over the price tip and you'll find the forecast and the data behind, based on your sell-through rate at the current price, available inventory, cost per item, and seasonality. You make a fair point on item age. This is something we're actively working to improve, along with longer seasonal and quarterly cycles. We currently refresh price tips weekly from your latest data and are working toward a faster cadence. The option to add your own competitors is a popular request that we'll consider as a team. Show more

It improves my sales in slow items by 20-30%

Developer repliedThank you, this is exactly what we hoped Markdown price tips would do. We want to help merchants find the right price to get slower items selling again. A 20-30% lift is great to hear! If you new spot ways we could make the price tips or app more useful, please let us know in the feedback box in the app. Merchant feedback is how we decide what to build next. Show more

Shopify Smart Pricing FAQ

Answered from this app's own listing and its full review record.

Best suited for merchants looking to optimize pricing across their catalog.

The Shopify App Store lists this app as “Free”. It does not publish plain monthly prices we can compute against.

On our scorecard Shopify Smart Pricing rates 60 out of 100 — solid — read from 71 merchant reviews. The developer has published replies to 27 of 71 reviews. The score reflects what the review record shows, nothing more.

74 merchants have reviewed Shopify Smart Pricing, averaging 4.3 out of 5. We hold the review history from 2026 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.3 / 5 · 74 reviews


Rating, last 12 months

4.20 from 71 reviews


New reviews, last 12 months

71


Developer replies

27 of 71 reviews


Typical reviewer had used it

25 days


Pricing

Free


On the App Store since

June 20, 2025


Review history held

2026 – 2026

Integrates with
Checkout
Shopify Admin

Categories
Pricing optimization
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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