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  1. xpay

  2. Shopify apps

  3. Subscriptions

  4. Shopify Subscriptions

Shopify Subscriptions

by Shopify

3.7

(719 reviews)

35/100 · Limited evidenceFree
Best suited for merchants selling subscription products who want to manage recurring billing and customer subscriptions natively within Shopify.

Increase customer lifetime value and establish predictable revenue with Shopify Subscriptions Give your customers the option to receive the products they love on a regular basis by offering subscriptions on your store. Whether you sell all your products as a subscription or just a few, Shopify Subscriptions makes it easy to set up and launch subscriptions, directly from Shopify admin. Shopify Subscriptions also supports selling subscription products on POS, allowing you to offer subscriptions to customers both online and in-person. Your customers can conveniently pause or skip orders and Give your customers the option to receive the products they love on a regular basis by offering subscriptions on your store. Whether you sell all your products as a subscription or just a few, Shopify Subscriptions makes it easy to set up and launch subscriptions, directly from Shopify admin. Shopify Subscriptions also supports selling subscription products on POS, allowing you to offer subscriptions to customers both online and in-person. Your customers can conveniently pause or skip orders and more Offer auto-billed subscriptions (renew weekly, monthly or yearly) with discounts Allow your customers to cancel, skip, or pause subscriptions Use customizable email templates for order confirmations or payment reminders Access reporting to analyze your store’s subscription performance Easily transfer existing subscription contracts to Shopify Subscriptions

Copy from the Shopify App Store listing, unedited.
View on ShopifySee the scorecard
Who it’s for
Subscriptions
What it moves
Top line

average order value and catalog reach

What it costs
Free
How it’s supported
35/100

Limited evidence · from 715 reviews

What it does

Offer auto-billed subscriptions (renew weekly, monthly or yearly) with discounts

Allow your customers to cancel, skip, or pause subscriptions

Use customizable email templates for order confirmations or payment reminders

Access reporting to analyze your store’s subscription performance

Easily transfer existing subscription contracts to Shopify Subscriptions

Plan fit
There is no plan to choose

The listing shows this as free, with no paid tiers published — so there is no volume question to answer and nothing to size yourself against. Check the listing for in-app charges before you rely on that.

35

/ 100
Limited evidence
high confidence

Scored on 715 merchant reviews we hold for Shopify Subscriptions, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 715 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2024–2026 · 715 reviews read
Reviews per year
202477 reviews
2025302 reviews
2026336 reviews
What merchants say

3.7

719 reviews
5★45%
4★13%
3★14%
2★8%
1★20%
Developer replies
5%
of reviews get an answer
Reviewed at 12m+
25%
had used it a year when they wrote
From 715 reviews read. Typical reviewer had used the app for 5 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 719. Open one to read it in full, with the developer's reply where there is one.

There is no way to reach out to customer care. If storefront has "Toggle" Style selected - when switching the Shopify Subscriptions widget from subscription to one-time purchase, the hidden selling_plan input retains the subscription plan ID. The one-time selection is therefore NOT added to the cart as a subscription. Tested it, thankfully did not make it live, this would really make the customers mad.

Unfortunately, this app has had a significant negative impact on our business. The biggest issue is that when a customer changes a product variant, the purchase option automatically switches from One-time purchase to Subscribe & Save. In our experience, this resulted in customers being enrolled in subscriptions they never intended to purchase. I arrived at work on Monday morning to find that nine customers had been subscribed incorrectly, and one of our long-standing customers, who has spent over £30,000 with us, decided to stop buying from us because of the experience saying we are a company trying to deceive and scam. I contacted Shopify Support expecting there to be a setting to keep One-time purchase selected by default regardless of variant changes. Instead, I was informed that this is simply how the app is designed and that it cannot be changed through the available settings. If you plan to use this app, be aware that it may not work as expected straight out of the box. In our case, we needed a developer to implement a custom solution to prevent the purchase option from changing automatically. I hope Shopify either adds a setting to control this behaviour or changes the default functionality, as it has the potential to create confusion for customers and unnecessary issues for merchants.

We have been experiencing ongoing issues with customers not being able to modify their own subscription details properly. This has caused a lot of extra communication and confusion between our team and customers. I have already contacted the app support team regarding this, but so far it seems that they do not consider it to be an issue on their end. This has made the communication quite difficult. At this point, we already have many customers using subscriptions through this app, so uninstalling or switching the app is not a practical option for us. We really need these issues to be properly reviewed and fixed.

Customers are allowed to choose a subscription, get the discount and then cancel the subscription after they have used the discount for the one purchase which defeats the whole point of a subscription. Customers must not be able to cancel until a minimum of 2 successful subscriptions.

does the job, my only issue is that you cannot customize notification to let you know orders ahead of time

If there could be a way to add additional information when looking at subscriptions from within the orders section, such as adding the product code/ sku. This would be very helpful, as it would make it much easier for the customer service team when speaking to the customer to tell me directly what the product code is for an item and the customer can just simply input this code and up pops the item on their page.

excellente app, mais il manque tout de même la possibilité d'offrir une semaine gratuite aux nouveaux clients de manière native

Great idea but the app is a little buggy. Sometimes customer don't realize they've signed up for the subscription and the manage subscription page is showing us as an error for the customer. Not the best customer experience and i am hoping it will be resolved soon.

Shopify Subscriptions FAQ

Answered from this app's own listing and its full review record.

Best suited for merchants selling subscription products who want to manage recurring billing and customer subscriptions natively within Shopify.

The Shopify App Store lists this app as “Free”. It does not publish plain monthly prices we can compute against.

On our scorecard Shopify Subscriptions rates 35 out of 100 — limited evidence — read from 715 merchant reviews. The developer has published replies to 33 of 715 reviews. The score reflects what the review record shows, nothing more.

719 merchants have reviewed Shopify Subscriptions, averaging 3.7 out of 5. We hold the review history from 2024 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

3.7 / 5 · 719 reviews


Rating, last 12 months

3.70 from 506 reviews


New reviews, last 12 months

506 (was 149)


Developer replies

33 of 715 reviews


Typical reviewer had used it

5 months


Pricing

Free


On the App Store since

January 31, 2024


Review history held

2024 – 2026

Integrates with
Checkout
Customer accounts
Shopify POS
Shopify Admin

Categories
Subscriptions
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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