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  1. xpay

  2. Shopify apps

  3. Loyalty and rewards

  4. Subi Subscriptions App

Subi Subscriptions App

by Subi

4.9

(892 reviews)

57/100 · Mixed signalsBuilt for ShopifyFree to install. Free trial available.
Best suited for stores building subscription and loyalty programs, with pricing from $29 to $479 monthly across three tiers.

Subscriptions & loyalty app for recurring payments, memberships, boxes and abonnements, without code Subi is an all-in-one subscription & loyalty app to create subscribe & save plans, membership, loyalty programs and bundles or boxes. Offer recurring physical or digital products, services, and memberships to turn buyers into loyal subscribers with flexible billing, discounts, delivery, and loyalty points & rewards. Includes a self-service portal, widget customization, smart dunning, and analytics to grow and retain subscribers. Build sustainable recurring revenue with the right model. Subi is an all-in-one subscription & loyalty app to create subscribe & save plans, membership, loyalty programs and bundles or boxes. Offer recurring physical or digital products, services, and memberships to turn buyers into loyal subscribers with flexible billing, discounts, delivery, and loyalty points & rewards. Includes a self-service portal, widget customization, smart dunning, and analytics to grow and retain subscribers. Build sustainable recurring revenue with the right model. more Quick setup and Auto-adding widget. Embed app to use directly in Shopify admin. Seamless subscriber portal to manage their subscriptions. Skip, pause & cancel. Flexible membership tiers offering multiple perks and member-only benefits Flexible subscription and mystery boxes that elevate AOV and customer experience Loyalty programs with points and rewards that drive repeat customer visits

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Loyalty and rewards
What it moves
Top line

conversion rate and average order value

What it costs
From $29/mo

3 tiers

How it’s supported
57/100

Mixed signals · from 889 reviews

What it does

Quick setup and Auto-adding widget. Embed app to use directly in Shopify admin.

Seamless subscriber portal to manage their subscriptions. Skip, pause & cancel.

Flexible membership tiers offering multiple perks and member-only benefits

Flexible subscription and mystery boxes that elevate AOV and customer experience

Loyalty programs with points and rewards that drive repeat customer visits

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Free
Free to install
You start with

Memberships Management and Perks

Automatic recurring payments

Easy to use customer portal

Subscription bundles and box

Overview and analytics

Customized billing management

Starter
$29/month
Adds

All benefits in Free plan +

Unlimited Subscriptions and revenue

Widget, portal and emails customization

Prepaid subscriptions

Minimum/Maximum number of billings

4 Widget Templates

Subi
$119/month
Adds

All benefits in Starter plan +

Quick Checkout Link + Free shipping

Cancelling management tools

Loyalty programs and rewards

Bulk edits & customer permission control

Failed Payment Retry(Billing management)

Subi Plus
$479/month
Adds

All benefits in Subi plan +

Advanced analytics dashboard

Priority feature requests

Fast-track priority support

Regular 1-on-1 meetings with your CSM

Enterprise-grade 99.998% uptime

Listed as “Free to install. Free trial available.”. Plan contents change — confirm on the listing before you install.
Pricing
Free to install. Free trial available.
Free

Free to install

Memberships Management and Perks
Automatic recurring payments
Easy to use customer portal
Subscription bundles and box
Overview and analytics
Customized billing management
Premium widget templates
Starter

$29/month

Lowest paid plan
All benefits in Free plan +
Unlimited Subscriptions and revenue
Widget, portal and emails customization
Prepaid subscriptions
Minimum/Maximum number of billings
4 Widget Templates
Full subscription-contract management
Live chat and email Support
Subi

$119/month

All benefits in Starter plan +
Unlimited Subscriptions and revenue
Quick Checkout Link + Free shipping
Cancelling management tools
Loyalty programs and rewards
Bulk edits & customer permission control
Widget, portal and emails customization
Failed Payment Retry(Billing management)
Subi Plus

$479/month

All benefits in Subi plan +
Unlimited Subscriptions and revenue
Advanced analytics dashboard
Priority feature requests
Fast-track priority support
Regular 1-on-1 meetings with your CSM
Enterprise-grade 99.998% uptime
Dedicated customer success manager
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

57

/ 100
Mixed signals
high confidence

Scored on 889 merchant reviews we hold for Subi Subscriptions App, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 889 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2022–2026 · 889 reviews read
Reviews per year
202220 reviews
2023101 reviews
2024317 reviews
2025317 reviews
2026134 reviews
What merchants say

4.9

892 reviews
5★94%
4★4%
3★1%
2★1%
1★1%
Developer replies
33%
of reviews get an answer
Reviewed at 12m+
14%
had used it a year when they wrote
From 889 reviews read. Typical reviewer had used the app for 2 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 892. Open one to read it in full, with the developer's reply where there is one.

Migrating from Skio to Subi was incredibly easy. The team was extremely helpful throughout the entire process, making the transition smooth and hassle-free. Everything has been working great since the migration, and we’re very happy with the switch. Highly recommended if you’re looking for a simple, reliable subscription solution.

Developer repliedHi Ico, really glad the Skio migration went smoothly and that everything has been working well since. Subscriptions for prenatal supplements are exactly the kind of use case Subi was built for, so it's great to see it running reliably for Nurture. Thanks, Koorosh, Subi cofounder Show more

I am sitting at a 75% payment decline rate from the way this app processes card declines. Their payment links break after 1/2 years and your customers will just churn based on their poor network link with the banks/cards. Use the native Shopify Subscription app it's much better with card issues and payment declines.

We had been thinking about offering subscriptions on and off over the years, and finally decided to give the idea a try. After a good deal of research, and discussion about which features were most important to us, we chose Subi. With friendly support and advice from Rick, we made sure we understood the terms and conditions before installing and setting up the app for a trial. After nearly a year, we continue to await a first subscriber—but we are confident that that lucky customer will have a good experience.

Developer repliedHi Julian, I really appreciate you sharing this. Choosing a subscription app after years of weighing the idea, and doing that much research before committing, says a lot about how seriously you run Bubble Brothers. I'm glad Rick was able to help you feel confident in the setup. I know the wait for that first subscriber can test your patience, but you've put together a genuinely strong range of subscription options. When that first customer does subscribe, the experience will be there for them. Thanks for sticking with us. Koorosh, one of Subi's cofounders Show more

This app is really great. It offers a really vast amount of features and options. Some of the widgets that you embed are not as customizable as I would like but they work well and don't break. It is however a bit pricy. The free plan offers a decent amount to get started but most of the great features you will want are behind the higher upgraded plans. The starter plan doesn't have much, but it has just enough to make you want to upgrade to a higher plan. However the price difference between Starter and "Subi" plans is absurd. Its a 10x price jump. I would love to give it a 5 star however the pricing plans need a rework, so for that i have to give it 4 stars.

This app works perfectly well for e-commerce if you would like to have recurring orders from customers under subscription plan. It is easy to navigate, user friendly. Their support team (Ms Nilou) has been very helpful in recommendations. Honestly, you need to try it.

So far, this app has been able to meet most of my needs, and it offers a good variety of features and options. The team is continuously improving and updating the app, and overall the experience has been really positive. Definitely worth trying out. Also, whenever I ran into issues, I could easily reach out to their team for support. Responses were fairly quick, and most problems were resolved smoothly. Communication has been easy throughout, and the team has been very patient and helpful.

great app and service. nice to be able to give customers an option to subscribe and save to help boost your website! Wouldn't worry about any problems or bugs, i experienced something and under 5-10min Rick with their customer service had me back good and ready to go all in time for my customer to place their order how they wanted! Thanks Rick and Thanks Subi!!!

I'm a few months in, and mostly smooth sailing so far. A few caveats: 1) I hired some custom coding (outside of Subi) to get the subscription widgets to show in a more clear and effective manner. 2) Some things are a bit unclear or clunky at the outset, like payment reprocessing in the event of a failed payment. Their AI chatbot gave me a completely wrong answer regarding this the first time this occurred, resulting in me sending several duplicate shipments. 3) Once you get past the AI chatbot, most of the customer service team have been very helpful, with the exception of one guy who I just avoid if I see his name come up. But, given the complexity of handling subscriptions, this has been very serviceable, was relatively easy to set up, and has been fairly easy to maintain other than a clunky bit or two. A learning curve is to be expected when you dive into something like this.

Subi Subscriptions App FAQ

Answered from this app's own listing and its full review record.

Best suited for stores building subscription and loyalty programs, with pricing from $29 to $479 monthly across three tiers.

Paid plans start at $29/month, and run to $479/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Subi Subscriptions App's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Subi Subscriptions App rates 57 out of 100 — mixed signals — read from 889 merchant reviews. The developer has published replies to 294 of 889 reviews. The score reflects what the review record shows, nothing more.

892 merchants have reviewed Subi Subscriptions App, averaging 4.9 out of 5. We hold the review history from 2022 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.9 / 5 · 892 reviews


Rating, last 12 months

4.87 from 253 reviews


New reviews, last 12 months

253 (was 345)


Developer replies

294 of 889 reviews


Typical reviewer had used it

2 months


Pricing

Free to install. Free trial available.


On the App Store since

February 21, 2022


Review history held

2022 – 2026

Integrates with
Checkout
Customer accounts
Shopify POS
Shopify Admin
Fast Bundle
Klaviyo
Mailchimp
Stripe, Paypal, Authorize
Translate & Adapt

Categories
Loyalty and rewardsSubscriptions
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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