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  1. xpay✦ Commerce

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  5. Snowball: Affiliate Marketing

Snowball: Affiliate Marketing

by Social Snowball

4.6

(212 reviews)

47/100 · Mixed signalsFrom $249/month
Best suited for stores using Instagram, Klaviyo and Knocommerce, which it integrates with and with a budget from $249/mo.

The word-of-mouth marketing platform. Automate your affiliate, referral, and influencer programs. Ready to improve your customer acquisition costs? Social Snowball makes it easy to build, launch, and automate your word-of-mouth marketing programs. Whether you want to turn your customers into revenue-generating affiliates or launch a TikTok influencer program, Social Snowball is the control center that lets you configure programs, track referral sales, send commission rewards, save content, and automate it all. Ready to improve your customer acquisition costs? Social Snowball makes it easy to build, launch, and automate your word-of-mouth marketing programs. Whether you want to turn your customers into revenue-generating affiliates or launch a TikTok influencer program, Social Snowball is the control center that lets you configure programs, track referral sales, send commission rewards, save content, and automate it all. more Turn your customers into affiliates automatically when they make a purchase. Bulk send instant cash or gift card payouts to your affiliates with 2 clicks. Unlock accurate attribution & ROI for your influencer marketing campaigns. Eliminate affiliate code leaks & coupon abuse. Save all mentions and tags from creators on social media.

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Affiliate programs
What it moves
Top line

conversion rate and average order value

What it costs
From $249/mo

2 tiers

How it’s supported
47/100

Mixed signals · from 201 reviews

What it does

Turn your customers into affiliates automatically when they make a purchase.

Bulk send instant cash or gift card payouts to your affiliates with 2 clicks.

Unlock accurate attribution & ROI for your influencer marketing campaigns.

Eliminate affiliate code leaks & coupon abuse.

Save all mentions and tags from creators on social media.

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Snow Day
$249/month
You start with

For brands new to affiliates & referrals

Unlimited affiliates

Influencer management

Post-purchase referrals

Automated payouts

Prevent fraud & code leaks

Blizzard
$899/month
Adds

Everything in Snow Day, plus

TikTok Shop

Creator Search & Outreach

Social listening

UGC

Instagram DM chat

Listed as “From $249/month”. Plan contents change — confirm on the listing before you install.
Pricing
From $249/month
Snow Day

$249/month

Lowest paid plan
For brands new to affiliates & referrals
Unlimited affiliates
Influencer management
Post-purchase referrals
Automated payouts
Prevent fraud & code leaks
Tiers & gamification
Live chat support
Blizzard

$899/month

Everything in Snow Day, plus
TikTok Shop
Creator Search & Outreach
Social listening
UGC
Instagram DM chat
White-glove onboarding & dedicated CSM
No usage charges
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

47

/ 100
Mixed signals
high confidence

Scored on 201 merchant reviews we hold for Snowball: Affiliate Marketing, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate below this app's own average
Reviews in the last 12 months average 4.43, 0.34 stars below the lifetime average of 4.77. Worth reading the newest reviews before installing.
Computed from the 201 reviews we hold, with 12-month windows measured to 2026-10. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2020–2026 · 201 reviews read
Reviews per year
20201 reviews
202120 reviews
202242 reviews
202333 reviews
202447 reviews
202516 reviews
202642 reviews
What merchants say

4.6

212 reviews
5★90%
4★3%
3★2%
2★1%
1★2%
Developer replies
2%
of reviews get an answer
Reviewed at 12m+
16%
had used it a year when they wrote
From 201 reviews read. Typical reviewer had used the app for 4 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 212. Open one to read it in full, with the developer's reply where there is one.

Have had the best 11/10 experience. We had quite the undertaking in switching programs. Handled. Setting up programs in a new way entirely? Handled. All technical issues? Handled. Pay outs? Handled. Literally everything handled. With a smile. Arjun is the literal best. The whole team? All smiles. Always helping. Mega flexible. Not left on read. Software itself?? So good I don't have anything to say lol. It works. :) Worth it. Lots of interesting deep tech things they're doing, way deeper than thought. Worth it.

Katie and her team at Social Snowball have been great. Onboarding was smooth and the app is easy to use. We do have some trouble finding high quality affiliates, but are excited for the new merchant experience launching soon.

Katie Sommer has been such a wonderful Customer Success Manager for our team! She is incredibly helpful, responsive, and attentive to every detail. She always goes above and beyond to make sure our questions are answered and that we have the support we need. I truly appreciate her continued support as our team grows and evolves, and I would highly recommend Katie to anyone looking for a dedicated and reliable Customer Success Manager!

Great service!

The product itself would earn 4 stars from us. Onboarding was smooth, our account manager was helpful throughout, and the app is easy to set up and run. Two things to know before installing. First, affiliate marketing attracts fraud, and this app has no real playbook for it. We dealt with more scammers and bad-faith users than genuine customers who wanted to share the brand. Overseas coupon abusers, people gaming referral links, a major uptick in stolen credit cards being used to get referral sales for commission, and constant backend cleanup. We eventually figured out how to limit it ourselves to some degree, but the tooling and guidance were thin, and after running the numbers, the program cost us more than it brought in. That is partly the nature of affiliate marketing, and don't blame SS at all, but go in with eyes open. Second, and this is why the review is 2 stars: the offboarding process. When you uninstall, Social Snowball permanently deletes ALL of your data within 24 hours. Every affiliate record, every commission balance, everything. While I understand there is compliance requirements with Shopify, there is no warning during uninstall. No pop-up, no banner, no dedicated email, no option to export your data first. Zero effort in helping avoid this problem or helping your customers. Due to shipping times, we pay affiliates after orders are delivered (around 30 days for us), so we canceled expecting to log in and send final payments like any normal app billing cycle wind-down. Instead, everything was gone. We now cannot tell who we owe or how much. There is no process native to Shopify to track which affiliate is tied to what discount code. Support from both platforms confirmed there is no recovery and no workaround and Social Snowball did not take the issue very seriously. Absolutely feels like the second we unsubscribed, we were a nuisance and just annoying them with pretty basic requests, trying to simply pay our affiliates. If you ever plan to leave, export everything and pay every affiliate to zero BEFORE you uninstall. Nobody will warn you, so this review is the warning.

Support was very helpful in resolving the issue and providing a solution. - Wayne Pastoral Full-Stack Developer at WAMA

My experience with Social Snowball has been phenomenal. Katie is the best CSM + incredibly helpful and responsive, and Ani is truly the best developer. I absolutely love working with them! They genuinely listen to our needs and even share feature requests with their team for future improvements. Making the switch from Impact to Social Snowball has been life-changing. Nothing but an amazing experience so far!

My experience with Social Snowball and their team has been phenomenal. I am impressed by how responsive and helpful they are. I also think it's really cool that if I encounter a need that isn't a feature of theirs yet, they communicate it to their team for consideration for future app improvements. Nothing but a good experience so far.

Snowball: Affiliate Marketing FAQ

Answered from this app's own listing and its full review record.

Best suited for stores using Instagram, Klaviyo and Knocommerce, which it integrates with and with a budget from $249/mo.

Paid plans start at $249/month, and run to $899/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Snowball: Affiliate Marketing's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Snowball: Affiliate Marketing rates 47 out of 100 — mixed signals — read from 201 merchant reviews. The developer has published replies to 4 of 201 reviews. The score reflects what the review record shows, nothing more.

212 merchants have reviewed Snowball: Affiliate Marketing, averaging 4.6 out of 5. We hold the review history from 2020 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.6 / 5 · 212 reviews


Rating, last 12 months

4.43 from 42 reviews


New reviews, last 12 months

42 (was 24)


Developer replies

4 of 201 reviews


Typical reviewer had used it

4 months


Pricing

From $249/month


On the App Store since

December 22, 2020


Review history held

2020 – 2026

Integrates with
Checkout
Customer accounts
Instagram
Klaviyo
Knocommerce
TikTok Shop
Tremendous
Zapier

Categories
Affiliate programsDiscounts
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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