xpay
Shopify apps
Affiliate programs
Snowball: Affiliate Marketing
Snowball: Affiliate Marketing
by Social Snowball
4.5
(194 reviews)
Best suited for stores launching affiliate programs who can commit to managing partner recruitment and payouts.
Probably not for you if you're operating on a tight budget—the platform starts at $249/month.
The word-of-mouth marketing platform. Automate your affiliate, referral, and influencer programs. Ready to improve your customer acquisition costs? Social Snowball makes it easy to build, launch, and automate your word-of-mouth marketing programs. Whether you want to turn your customers into revenue-generating affiliates or launch a TikTok influencer program, Social Snowball is the control center that lets you configure programs, track referral sales, send commission rewards, save content, and automate it all. Ready to improve your customer acquisition costs? Social Snowball makes it easy to build, launch, and automate your word-of-mouth marketing programs. Whether you want to turn your customers into revenue-generating affiliates or launch a TikTok influencer program, Social Snowball is the control center that lets you configure programs, track referral sales, send commission rewards, save content, and automate it all. more Turn your customers into affiliates automatically when they make a purchase. Bulk send instant cash or gift card payouts to your affiliates with 2 clicks. Unlock accurate attribution & ROI for your influencer marketing campaigns. Eliminate affiliate code leaks & coupon abuse. Save all mentions and tags from creators on social media.
Copy from the Shopify App Store listing, unedited.Affiliate programs
Top line
conversion rate and average order value
From $249/mo
2 tiers
47/100
Mixed signals · from 194 reviews
What it does
Turn your customers into affiliates automatically when they make a purchase.
Bulk send instant cash or gift card payouts to your affiliates with 2 clicks.
Unlock accurate attribution & ROI for your influencer marketing campaigns.
Eliminate affiliate code leaks & coupon abuse.
Save all mentions and tags from creators on social media.
What each step up actually buys you
This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.
Snow Day
$249/month
For brands new to affiliates & referrals
Unlimited affiliates
Influencer management
Post-purchase referrals
Automated payouts
Prevent fraud & code leaks
Blizzard
$899/month
Everything in Snow Day, plus
TikTok Shop
Creator Search & Outreach
Social listening
UGC
Instagram DM chat
Pricing
$249/month
$899/month
47
/ 100Mixed signals
Scored on 194 merchant reviews we hold for Snowball: Affiliate Marketing, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Recent reviews rate below this app's own average
Reviews in the last 12 months average 4.32, 0.45 stars below the lifetime average of 4.78. Worth reading the newest reviews before installing.Review history
2020–2026 · 194 reviews read| 2020 | 1 reviews |
|---|---|
| 2021 | 20 reviews |
| 2022 | 42 reviews |
| 2023 | 33 reviews |
| 2024 | 47 reviews |
| 2025 | 16 reviews |
| 2026 | 35 reviews |
What merchants say
4.5
2%
of reviews get an answer15%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 194. Open one to read it in full, with the developer's reply where there is one.
My experience with Social Snowball and their team has been phenomenal. I am impressed by how responsive and helpful they are. I also think it's really cool that if I encounter a need that isn't a feature of theirs yet, they communicate it to their team for consideration for future app improvements. Nothing but a good experience so far.
Working with Social Snowball has been a great experience. Their team is responsive, knowledgeable, and always willing to help. The platform is intuitive and easy to navigate, making it simple for both our team and our ambassadors to use. We've been very pleased with the overall experience and have seen our program continue to grow as a result.
Great app to build out a tiered influencer program and track data across sales and social media. Since using it it's made my job easier and processes more efficient with all the integrations it has available.
Social Snowball has been a great tool to add to our affiliate stack. It has made working with our affiliate partners so much smoother, and their team is extremely willing to help with any strategy work needed. Must have!
We are very happy to be working with and using the Social Snowball platform for our affiliate and influencer program. It has helped us scale our program by allowing us to create separate tiers based on each affiliates level of following, engagement, and sales. The creator search tool integration with Meta allows us to easily communicate and discover relevant influencers, and we know that our data is accurate with safelinks, which prevents coupon code arbitrage. Brittany has been great to work with and is always very responsive and helpful with all of our needs. Thank you!
Been working with Snowball for a couple of years and very happy with the product and the team. It makes managing affiliates and payouts dead simple. And the team is always responsive and very helpful over slack. Highly recommend!
Avoid this app, as there is a very good chance that it will not work smoothly. I had problems getting access to search for creators. They said that other customers had similar problems, and they offered a secondary service that they were building as a work around. I said I would consider it, and needed more information. I even scheduled a demo with them to review it. But, that was not good enough for their management. They tried to force me to use this other solution rather than the one I evaluated and paid to have. I could not understand this and asked them to address this differently. Instead, they told me to go away. And, they would not give me a refund as it was my problem that I was not a good fit for them, since they tried to help me with this work around solution -- which, by the way, did not have all of the features and benefits of the product I had purchased. So, I wasted a month of my time, did not get what I paid for, then got told to go fly a kite when it came to the money we had spent -- not to mention our time. Very terrible treatment of customers. And, if you are wondering if this is as I describe, I assure you that it is. I have all the receipts - in the form of screen captured messages from them and their management. Happy to share to keep others from experiencing what we experienced.
Helpful support and it works as advertised. Easy to setup and brand ambassadors are happy.
Snowball: Affiliate Marketing FAQ
Answered from this app's own listing and its full review record.
Best suited for stores launching affiliate programs who can commit to managing partner recruitment and payouts. Probably not for you if you're operating on a tight budget—the platform starts at $249/month.
Paid plans start at $249/month, and run to $899/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.
Snowball: Affiliate Marketing's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.
On our scorecard Snowball: Affiliate Marketing rates 47 out of 100 — mixed signals — read from 194 merchant reviews. The developer has published replies to 4 of 194 reviews. The score reflects what the review record shows, nothing more.
194 merchants have reviewed Snowball: Affiliate Marketing, averaging 4.5 out of 5. We hold the review history from 2020 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
4.5 / 5 · 194 reviews
4.32 from 37 reviews
37 (was 31)
4 of 194 reviews
4 months
From $249/month
December 22, 2020
2020 – 2026
Categories
Will AI shoppers find this store?
Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
Run a free readiness checkInstead of Snowball: Affiliate Marketing
Same categories, by review volume.
