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  1. xpay

  2. Shopify apps

  3. Currency and translation

  4. Shopify Translate & Adapt

Shopify Translate & Adapt

by Shopify

4.5

(1,395 reviews)

47/100 · Mixed signalsFree
Best suited for merchants selling across multiple countries and languages who need to localize their storefront and pricing.

Speak every customer’s language. It’s easy to translate and adapt your store content for any market. Boost traffic, improve your SEO, and build trust with audiences around the world by localizing the content on your Shopify store for different markets. Translate & Adapt lets you auto-translate up to two languages for free, and manually add as many translations as you wish. The side-by-side editor makes it easy to compare and review your translations, and can also be used to adjust content between markets that speak the same language to ensure cultural, seasonal, and regional relevance. Boost traffic, improve your SEO, and build trust with audiences around the world by localizing the content on your Shopify store for different markets. Translate & Adapt lets you auto-translate up to two languages for free, and manually add as many translations as you wish. The side-by-side editor makes it easy to compare and review your translations, and can also be used to adjust content between markets that speak the same language to ensure cultural, seasonal, and regional relevance. more Manually add, edit, and review translations with the side-by-side editor. Auto-translate 2 languages with Google Translate (cloud.google.com/translate). Adapt content to reflect spelling and messaging variations between markets. Localize directly from the theme editor, or any resource page in your admin. Manage localized store content seamlessly from your Shopify admin.

Copy from the Shopify App Store listing, unedited.
View on ShopifySee the scorecard
Who it’s for
Currency and translation
What it moves
Top line

conversion rate

What it costs
Free
How it’s supported
47/100

Mixed signals · from 1,393 reviews

What it does

Manually add, edit, and review translations with the side-by-side editor.

Auto-translate 2 languages with Google Translate (cloud.google.com/translate).

Adapt content to reflect spelling and messaging variations between markets.

Localize directly from the theme editor, or any resource page in your admin.

Manage localized store content seamlessly from your Shopify admin.

Plan fit
There is no plan to choose

The listing shows this as free, with no paid tiers published — so there is no volume question to answer and nothing to size yourself against. Check the listing for in-app charges before you rely on that.

47

/ 100
Mixed signals
high confidence

Scored on 1,393 merchant reviews we hold for Shopify Translate & Adapt, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Computed from the 1,393 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2022–2026 · 1,393 reviews read
Reviews per year
202252 reviews
2023157 reviews
2024318 reviews
2025582 reviews
2026284 reviews
What merchants say

4.5

1,395 reviews
5★72%
4★18%
3★4%
2★2%
1★4%
Developer replies
4%
of reviews get an answer
Reviewed at 12m+
19%
had used it a year when they wrote
From 1,393 reviews read. Typical reviewer had used the app for 3 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 1,395. Open one to read it in full, with the developer's reply where there is one.

for the love of god, give us a tick box to stop unit conversions for measurements and actively stop translating things that have the appropriate tag no translation tags. EVERYTIME I trigger translate I'm riddled with Anxiety, that its going to mess things up AGAIN. It's so inconsistent, I never know if its going to be a 5 minute job, or 3 day job. Of all the things that Shopify change, why is this so neglected? It triples our audience when it works.

Terrible! This app does not translate properly, translations are weird and even inconsistent. Moreover, sometimes you need to do translations manually, and if later you happen to create a new product by copying an existing product that was translated manually, the translation of the old product will be shown and will not translate automatically, you can only do it manually! It is a pure nightmare! I was struggling so much with this app! regret installing it, and now will uninstall.

When using "Auto-translate all" in Translate & Adapt, all manually edited translations are overwritten without any warning or confirmation dialog. There is no way to distinguish between auto-generated and manually corrected translations before running the bulk action. This caused significant damage to my store: product descriptions were replaced with wrong content from duplicated products, and customers received mismatched product information. Feature request: Please add a warning before bulk auto-translation that alerts merchants if manual translations exist and will be overwritten. A simple confirmation dialog ("X products have manual translations. These will be overwritten. Continue?") would prevent this issue entirely.

Les traductions sont à peu près bien, mais pas tout beaucoup de texte mal traduit. ça fait l'affaire pour un site débutant

Really wish it would support more than just 2 languages

Ehrlich, man sagt der App sie soll automatisch übersetzen, aber sie übersetzt nicht, es kommt zu unnötigen Tranlating missing Fehler auf die Webseite und dafür braucht man ja so eine APP leider nicht.

2 stars because I can only add 2 languages and pay a lot to Shopify fees on every order I sell and yearly fee and monthly fees. Crazy. The least they could do is help our conversions.

Would be great if it was possible to edit the oroginial texts in parallell to the translation. Muuuch easier to keep in sync and better workflow that way... besides that it's good

Shopify Translate & Adapt FAQ

Answered from this app's own listing and its full review record.

Best suited for merchants selling across multiple countries and languages who need to localize their storefront and pricing.

The Shopify App Store lists this app as “Free”. It does not publish plain monthly prices we can compute against.

On our scorecard Shopify Translate & Adapt rates 47 out of 100 — mixed signals — read from 1,393 merchant reviews. The developer has published replies to 57 of 1,393 reviews. The score reflects what the review record shows, nothing more.

1,395 merchants have reviewed Shopify Translate & Adapt, averaging 4.5 out of 5. We hold the review history from 2022 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.5 / 5 · 1,395 reviews


Rating, last 12 months

4.52 from 590 reviews


New reviews, last 12 months

590 (was 382)


Developer replies

57 of 1,393 reviews


Typical reviewer had used it

3 months


Pricing

Free


On the App Store since

August 16, 2022


Review history held

2022 – 2026

Integrates with
Shopify Admin

Categories
Currency and translation
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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