Shopify Translate & Adapt
by Shopify
4.4
(1,411 reviews)
Best suited for stores working on conversion rate.
Speak every customer’s language. It’s easy to translate and adapt your store content for any market. Boost traffic, improve your SEO, and build trust with audiences around the world by localizing the content on your Shopify store for different markets. Translate & Adapt lets you auto-translate up to two languages for free, and manually add as many translations as you wish. The side-by-side editor makes it easy to compare and review your translations, and can also be used to adjust content between markets that speak the same language to ensure cultural, seasonal, and regional relevance. Boost traffic, improve your SEO, and build trust with audiences around the world by localizing the content on your Shopify store for different markets. Translate & Adapt lets you auto-translate up to two languages for free, and manually add as many translations as you wish. The side-by-side editor makes it easy to compare and review your translations, and can also be used to adjust content between markets that speak the same language to ensure cultural, seasonal, and regional relevance. more Manually add, edit, and review translations with the side-by-side editor. Use translations by Shopify for up to 2 languages. Adapt content to reflect spelling and messaging variations between markets. Localize directly from the theme editor, or any resource page in your admin.
Copy from the Shopify App Store listing, unedited.Currency and translation
Top line
conversion rate
Free
35/100
Limited evidence · from 1,403 reviews
What it does
Manually add, edit, and review translations with the side-by-side editor.
Use translations by Shopify for up to 2 languages.
Adapt content to reflect spelling and messaging variations between markets.
Localize directly from the theme editor, or any resource page in your admin.
There is no plan to choose
The listing shows this as free, with no paid tiers published — so there is no volume question to answer and nothing to size yourself against. Check the listing for in-app charges before you rely on that.
35
/ 100Limited evidence
Scored on 1,403 merchant reviews we hold for Shopify Translate & Adapt, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Review history
2022–2026 · 1,403 reviews read| 2022 | 52 reviews |
|---|---|
| 2023 | 157 reviews |
| 2024 | 318 reviews |
| 2025 | 582 reviews |
| 2026 | 294 reviews |
What merchants say
4.4
4%
of reviews get an answer19%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 1,411. Open one to read it in full, with the developer's reply where there is one.
Komischerweise springt meine Sprache, wenn ich auf meine Produkt klicke, automatisch von deutsch auf englisch, obwohl ich die Sprache nicht manuell geändert habe. Irgendwie kann da was nicht stimmen.
Depuis cette semaine 18/09/2026, l'application ne traduit plus les variantes de couleur !! Inadmissible...
After spending 12 hours trying to resolve this with Shopify Support, I was ultimately told to translate the email manually. The problem is that Translate & Adapt does not use the customized email template I created. Instead, it keeps pulling the original Shopify template. This is clearly a bug or, at the very least, a serious inconsistency in how the two systems work together. There is absolutely no reason for Translate & Adapt to use an outdated/original template when the customized version is the one currently configured in Shopify. The support team should be fixing the underlying issue instead of asking customers to manually translate everything as a workaround. Very frustrating experience, especially after spending 12 hours with support.
Really useful for stores targeting customers in different countries. The translation workflow is simple, and I like being able to review and edit the content side by side instead of relying completely on automatic translations. It makes localizing product pages and other store content much easier, especially when managing multiple markets. The integration with Shopify also makes the whole process feel seamless. Definitely a helpful tool for expanding internationally.
For some reason it auto translates only 2 languages. No obvious way to translate more. This is not mentioned anywhere, only when you reach the limit.
I wish I could give it zero stars. Absolutely terrible customer service. I was manually translating a language and it took one of the "free" auto translate spots for it. The system is clunky and slow and the customer service was completely clueless. Avoid, you'll end up needing another solution anyway so just get it now.
We use Translate & Adapt for Cashmere Knot Ireland, our Shopify store specialising in premium cashmere scarves, pure Pashmina stoles, shawls, women's leather gloves and the Irish language. The app makes it easy to translate and localise our store for different markets while keeping everything organised. Highly recommended.
Shopify Translate & Adapt FAQ
Answered from this app's own listing and its full review record.
Best suited for stores working on conversion rate.
The Shopify App Store lists this app as “Free”. It does not publish plain monthly prices we can compute against.
On our scorecard Shopify Translate & Adapt rates 35 out of 100 — limited evidence — read from 1,403 merchant reviews. The developer has published replies to 57 of 1,403 reviews. The score reflects what the review record shows, nothing more.
1,411 merchants have reviewed Shopify Translate & Adapt, averaging 4.4 out of 5. We hold the review history from 2022 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
4.4 / 5 · 1,411 reviews
4.45 from 451 reviews
451 (was 476)
57 of 1,403 reviews
3 months
Free
August 16, 2022
2022 – 2026
Will AI shoppers find this store?
Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
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