Triple Whale
by Triple Whale
4.1
(85 reviews)
Best suited for stores using Facebook, Google Ads and Gorgias, which it integrates with and willing to start free and move to $219/mo.
The AI operating system for ecommerce. Triple Whale is the AI operating system built for modern ecommerce. We pull every signal in your business into one place, put it on the most trusted measurement foundation in the industry, and give you Moby 2 — the most actionable AI in commerce today — to turn that data into decisions and actions. All from one platform. More than 60,000 brands, including Pressed Juicery, OUAI, and True Classic, use Triple Whale to grow profit at a speed and scale no team could hit on their own. Triple Whale is the AI operating system built for modern ecommerce. We pull every signal in your business into one place, put it on the most trusted measurement foundation in the industry, and give you Moby 2 — the most actionable AI in commerce today — to turn that data into decisions and actions. All from one platform. More than 60,000 brands, including Pressed Juicery, OUAI, and True Classic, use Triple Whale to grow profit at a speed and scale no team could hit on their own. more Moby 2: AI operator who acts in your ad accounts, builds creatives, and more Automations: Hand Moby a recurring job 1x & have it run on its own, on schedule Pixel: Capture customer behavior other platforms miss to power true attribution Compass: MMM + Multi-Touch Attribution + Incrementality Testing Sonar: Drive incremental revenue with data enrichment for ad & retention tools
Copy from the Shopify App Store listing, unedited.Analytics
Bottom line
operating cost and staff time
From $219/mo
free plan available · 3 tiers
47/100
Mixed signals · from 86 reviews
What it does
Moby 2: AI operator who acts in your ad accounts, builds creatives, and more
Automations: Hand Moby a recurring job 1x & have it run on its own, on schedule
Pixel: Capture customer behavior other platforms miss to power true attribution
Compass: MMM + Multi-Touch Attribution + Incrementality Testing
Sonar: Drive incremental revenue with data enrichment for ad & retention tools
What each step up actually buys you
This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.
Free
Free
10 Users
Integrate Ads, Amazon, Email, SMS & More
12-Month Lookback
First- and Last-Click Attribution Models
Shop Performance and Logistics
Standard Post-Purchase Survey
Foundation
$219/month
Everything in Starter, plus:
Subscription Data
Multi-touch Attribution
Analytics (Creative, Products, & more)
Sonar Optimize & Sonar Send
Cohort Analysis & Segmentation Builder
Automate
$749/month
Moby Automations
Moby Specialists
Creative generation (video, static, ads)
Contextual benchmarks
Moby Autonomous Actions
Pricing
Free
$219/month
$749/month
47
/ 100Mixed signals
Scored on 86 merchant reviews we hold for Triple Whale, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Recent reviews rate below this app's own average
Reviews in the last 12 months average 4.09, 0.16 stars below the lifetime average of 4.26. Worth reading the newest reviews before installing.Review history
2021–2026 · 86 reviews read| 2021 | 3 reviews |
|---|---|
| 2023 | 21 reviews |
| 2024 | 24 reviews |
| 2025 | 22 reviews |
| 2026 | 16 reviews |
What merchants say
4.1
12%
of reviews get an answer49%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 85. Open one to read it in full, with the developer's reply where there is one.
Not sure why all the 1 star reviews, but my experience has been 5+. The program itself is world class and the customer support is as well. Like others on here, big shout out to Juan for all his help. He'll be on the board soon, or should be at least. I will say - triple whale should give more warning about AI usage limitations, especially for the foundation plan... But I get it. That aside, 5-star.
Really bad app. Almost impossible to reach customer service. For the AI help section you need to buy credits. The same bad UI interface has been active for years. Seems like they are not innovating at all. Also Triple Whale just casually leaves includes VAT in your revenue (revenue should never be including VAT). I wonder how many people don't even realize this.
The app is okay, but it's full of bugs and the UI is terrible. Modifying reports or navigating menus is a cluster. They're clearly gearing it toward larger enterprises with a bunch of users, but for a small operation it's just way overload. If we didn't have so much invested in historical data I would change.
The support of Juan has been really great and responsive. He keeps going until he figures out the issue / complaint. 5 Star Customer Support!
Amazing Ui
Outstanding - as a business we've grown from a starter package to the advanced enterprise package. Without Triple Whale, we would not have been able to accelerate our growth. The tools are A+ and the integrations have consistently worked with minimal effort to maintain. Perfect combination of low barrier to entry for starters and very high ceiling for those wanting to tweak it to their needs. Integral part of our business, not just add-on software.
Tech support and sales team are
Very good app, I haven't used it before, I hope it really helps me.
Triple Whale FAQ
Answered from this app's own listing and its full review record.
Best suited for stores using Facebook, Google Ads and Gorgias, which it integrates with and willing to start free and move to $219/mo.
There is a free plan, paid plans start at $219/month, and run to $749/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.
Triple Whale's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.
On our scorecard Triple Whale rates 47 out of 100 — mixed signals — read from 86 merchant reviews. The developer has published replies to 10 of 86 reviews. The score reflects what the review record shows, nothing more.
85 merchants have reviewed Triple Whale, averaging 4.1 out of 5. We hold the review history from 2021 to 2026, which is what the year-by-year chart on this page is built from.
At a glance
4.1 / 5 · 85 reviews
4.09 from 22 reviews
22 (was 35)
10 of 86 reviews
11.5 months
Free plan available
December 4, 2020
2021 – 2026
Categories
Will AI shoppers find this store?
Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
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