Misleading claims and unresolved Meta Pixel errors I installed WeTracked because it claims to provide more accurate Meta tracking than Shopify’s native Facebook & Instagram app. However, my experience has been disappointing. Meta Events Manager showed two errors, including an issue indicating that the app may be sending an incorrect purchase value. Support initially told me that everything was configured correctly and that I should simply ignore the Purchase error because it would resolve itself over time. They did not explain why Meta was reporting the wrong price or provide evidence that the event data was correct. I compared this setup with another Shopify store using only Meta’s official Facebook & Instagram app. The native setup had no errors, a higher Event Match Quality score, and better sales performance. Support repeatedly claimed that WeTracked was “definitely more accurate,” but they could not provide any data, testing methodology, comparison date, or technical evidence to support that statement. They also initially claimed that Meta’s native Shopify integration mainly relies on browser tracking. After I pointed out that Meta’s official Shopify integration supports both browser and server-side events through the Conversions API, they changed their explanation. Later, support claimed that WeTracked’s server-only tracking was more accurate than Meta’s browser-and-server setup, but they could not clearly explain why. Their answers were contradictory and appeared to rely on outdated information about Meta’s native Shopify integration. I asked their Solutions Team to provide evidence showing why WeTracked is more accurate, details of when and how their comparison was conducted, an explanation of the incorrect purchase-value error, and a reason why the official Meta setup currently has better matching quality and performance. Based on my experience, Shopify merchants may be better off using the official Facebook & Instagram app. It is free, supports both browser and server-side tracking, and in my comparison it produced fewer errors, a higher matching score, and better results. I am still waiting for a response from their Solutions Team, and they should reply here in the Shopify Community with their technical explanation and evidence. At this stage, their marketing claims appear misleading and unsupported, especially because their support team provided contradictory information about Meta’s official Shopify integration.

Just to be honest, My ROAS got up 30% and overal tracking to 90-100% On scale this app makes its self pay 30x Support is there 24/7 I never waited longer than 2 min

I’m very satisfied with WeTracked overall. The platform has been reliable, easy to work with, and performs consistently well for my business. The tracking functionality works smoothly and gives me the information I need without making the process unnecessarily complicated. I also appreciate that the platform feels stable and well structured, especially when managing a high volume of orders. My overall experience has been very positive, and I’m happy with both the performance and the value WeTracked provides.

This tracking app was able to maximize my reach due to their method. After installing it takes a few days for the app to optimize the tracking of your campaigns but after that my sales doubled. Customer service depends on who is helping you.

Easy to use tracking app with a simple setup and clear dashboard. Support was responsive and helped me reconnect my store quickly after some account issues. So far the tracking has been working smoothly and integrates well with Shopify.

This app is completely useless and provides no real value. I started using it based on recommendations from friends, but honestly, they don’t even seem to know what they’re doing themselves. They don’t provide any better tracking or improvements at all. In fact, before connecting them, my data was actually better — after integrating their system, I started receiving even more incomplete and inaccurate data. On top of that, they charge an absurd amount like $150 per month, while not even providing a service worth $10 in return. What exactly are they doing for you every month? They set it up once and then don’t touch anything for years, so what is the monthly fee even for? Are they providing custom reports, analysis, presentations, or optimization support specifically for my business? No — absolutely nothing. I have not seen a single real benefit or improvement from using this app.

Wetracked is the best tracking app we’ve used so far. We tested the native Shopify Meta integration, but it captured only around 40% of purchases compared to Shopify, which is very low. We also tried Stape, but a bug broke our tracking completely, and we tested several other well-known tracking apps as well. In our case, Wetracked performed the best. ‎ Currently, Meta is able to see and attribute around 60–70% of our purchases, even though roughly 80% of our traffic comes from iOS devices. For us, that’s a significant improvement and makes the tool worth it. ‎ Wetracked does send fewer events to Meta (for example, it doesn’t send Search or AddPaymentInfo), and EMQ for standard events is around 6, while Purchase is consistently 9+. However, this hasn’t been an issue. It focuses on sending only the most important events, and as a result, Meta is able to track and attribute significantly more of our actual orders. ‎ Recommended.

I originally tried WeTrack briefly but cancelled before giving it a real chance. Now that I'm running active Facebook campaigns I can already see the difference — Meta's native tracking was only reporting 1 out of every 3 of my actual sales due to iOS privacy restrictions and ad blockers. WeTrack's server side tracking sends the complete conversion data directly to Meta which means my pixel is optimizing on real accurate data instead of a fraction of it. Support has been extremely helpful and responsive — shoutout to the team for going above and beyond. If you're serious about Facebook ads and want your pixel to actually learn from your real buyers this is a no brainer especially at this price point.