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  1. xpay✦ Commerce

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  7. Abandoned cart

  9. Winback: SMS Marketing

Winback: SMS Marketing

by Winback

4.3

(70 reviews)

34/100 · Limited evidenceFree plan available
Best suited for stores using API, AT&T and T-Mobile, which it integrates with and willing to start free and move to $149/mo.

Boost sales & revenue easily and fast with powerful SMS marketing campaigns & automation Winback is an SMS marketing platform that simplifies reaching leads and customers through SMS campaigns and automation. Start using it today and watch your business grow! Winback is an SMS marketing platform that simplifies reaching leads and customers through SMS campaigns and automation. Start using it today and watch your business grow! more Generate revenue with Abandoned Carts, Upsells, & Restock Alert campaigns. Send targeted bulk SMS marketing campaigns Generate leads with Browser Abandons. 1-click install Pop-up and Spinning Wheel. Easily analyze your performance and optimize for revenue with our Dashboard. Recover your lost sales with the Cart Abandon feature.

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Abandoned cart
What it moves
Top line

conversion rate and average order value

What it costs
From $149/mo

free plan available · 4 tiers

How it’s supported
34/100

Limited evidence · from 62 reviews

What it does

Generate revenue with Abandoned Carts, Upsells, & Restock Alert campaigns.

Send targeted bulk SMS marketing campaigns

Generate leads with Browser Abandons. 1-click install Pop-up and Spinning Wheel.

Easily analyze your performance and optimize for revenue with our Dashboard.

Recover your lost sales with the Cart Abandon feature.

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Free
Free
You start with

50 SMS Credits

Pre-Built SMS Automation

SMS Campaigns

Cart Abandons

Browser Abandons

Upsell

Starter
$149/month
Adds

Everything in Free Trial tier plus:

3,500 Free SMS Monthly

Onboarding Specialist

Customer Success Manager

Monthly SMS Strategy Sessions

SMS Team
$299/month
Adds

Everything in Starter tier plus:

12,500 Free SMS Monthly

SMS Strategist

SMS Copywriter

Engineering Support

Growth Team
$899/month
Adds

Everything in SMS Team tier plus:

Digital Marketing Strategist

Ad Specialist

Analytics Specialist

Dedicated Ad Copywriter

Listed as “Free plan available”. Plan contents change — confirm on the listing before you install.
Pricing
Free plan available
Free

Free

Free
50 SMS Credits
Pre-Built SMS Automation
SMS Campaigns
Cart Abandons
Browser Abandons
Upsell
Restock Alert
Winback
Starter

$149/month

Lowest paid plan
Everything in Free Trial tier plus:
3,500 Free SMS Monthly
Onboarding Specialist
Customer Success Manager
Monthly SMS Strategy Sessions
SMS Team

$299/month

Everything in Starter tier plus:
12,500 Free SMS Monthly
SMS Strategist
SMS Copywriter
Engineering Support
Growth Team

$899/month

Everything in SMS Team tier plus:
Digital Marketing Strategist
Ad Specialist
Analytics Specialist
Dedicated Ad Copywriter
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

34

/ 100
Limited evidence
medium confidence

Scored on 62 merchant reviews we hold for Winback: SMS Marketing, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.

Computed from the 62 reviews we hold, with 12-month windows measured to 2026-09. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2019–2025 · 62 reviews read
Reviews per year
20193 reviews
202035 reviews
202113 reviews
20222 reviews
20233 reviews
20244 reviews
20252 reviews
What merchants say

4.3

70 reviews
5★84%
4★2%
3★0%
2★0%
1★15%
Developer replies
85%
of reviews get an answer
Reviewed at 12m+
14%
had used it a year when they wrote
From 62 reviews read. Typical reviewer had used the app for 3 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 70. Open one to read it in full, with the developer's reply where there is one.

I have been messaging as I have credits that I paid for that I cannot use. and no one is getting back to me!

DIDNT WORK

The app no longer works, yet they will still continue to charge your subscription on a monthly basis. SMS messages aren't being sent and their analytics tool isn't reporting. We've messaged their support several times and they are unresponsive. They wont cancel your subscription either, you will need to reach out to Shopify support to assure they remove the subscription.

(READ 2024 UPDATE BELOW) Amazing App! Definitely going to be investing more in this app than emails. I am a small biz and since September I've made over $7,000 (close to $8,000!) in reclaimed sales from this app alone! Easy to send campaigns and respond directly to your customers concerns. Sent a recent campaign to customers who never purchased before and the return has been AMAZING! Joe is quick to respond to any questions and even hop on a fast zoom call full of advice! If you're looking for an app to text - LOOK NO FURTHER. Seriously the best investment that has paid for itself a thousand times over by now. Thanks Winback & Joe! 2024 UPDATE: HORRIBLE! DO NOT use this service do not expect any assistance with help. For the holiday season my SMS sent to only HALF of my subscribers costing me thousands in sales. They kept telling me they were looking into it and it was fixed and each time was the same issue. This went on for 4 months, I requested reimbursement for 3 months, should have been 4 since I didn't use an entire month, and they keep saying they are escalting the issues and that they have fixed them but it still only would send to half my subscribers. The interesting part was they were saying it was a carrier update- I have my personal number on the subscriber list, out of 4 campaigns my number had a SMS delivered one time- the second one, so if it was a carrier update it should never be delivered to my number. This leads me to believe it was an internal issue. They do not reply anymore and they do not assist. DO NOT USE THIS SERVICE!!!!

Developer repliedHi Booty Scrunch Mami, We're absolutely thrilled to hear about your success with our app and the impressive reclaimed sales figures! It's great to know that our easy-to-use features and responsive support have made a difference for your small business. Thank you for your kind words, and if you ever need any help, just let us know. Best regards, Gabriel Show more

No longer works :( And crickets from the support team

This staff is amazing. I am not really tech savvy but this time has already helped me out significantly. I have noticed a huge difference since I have downloaded this app. I highly recommend them.

Developer repliedWe see major potential in your store and products. I'm pumped to really scale this store with you! Show more

Great app, made me a lot of money. will continue to use this app in the future. very simple to use.

Developer repliedThanks so much for your review. I hope you don't mind me sharing that the app made $60K for you in the 2 months that you've had it! I wish we can make a case study of how you're using the app because you're obviously killing it with SMS! Regardless I do have a couple suggestions for you to optimize it even further... In addition to what I told you about the product images in your abandoned cart messages, let me also suggest turning on abandoned browsers. Right now you're just messaging people who abandoned a checkout. But the majority of your visitors won't even add to their carts. You can reach these visitors with a mobile popup. It can get triggered after 60 seconds of looking at a product. With 2 quick taps, the shopper can get a discount code texted to them to buy the product they’re browsing. The message is fully customized, so the shopper thinks this you're giving him a discount for this exact product he was considering. And if they don't buy, the abandoned cart message sequence kicks in to remind him of the precise product he was looking at! It's super-effective in getting visitors at the top of the funnel. In fact, I wouldn't be surprised if you start getting more sales from abandoned browsers than from abandoned checkouts. Show more

Great app, I installed 2 weeks ago and made an impressive results so far. It was super easy to set up, just a few clicks and Joe showed me how to set up the main features of the app. Absolutely recommended.

Developer repliedThanks for your review. As a thank-you, I made a 3-min screencast to give you some tips and suggestions for your messages and settings Show more

Winback: SMS Marketing FAQ

Answered from this app's own listing and its full review record.

Best suited for stores using API, AT&T and T-Mobile, which it integrates with and willing to start free and move to $149/mo.

There is a free plan, paid plans start at $149/month, and run to $899/month across 4 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

Winback: SMS Marketing's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard Winback: SMS Marketing rates 34 out of 100 — limited evidence — read from 62 merchant reviews. The developer has published replies to 53 of 62 reviews. The score reflects what the review record shows, nothing more.

70 merchants have reviewed Winback: SMS Marketing, averaging 4.3 out of 5. We hold the review history from 2019 to 2025, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.3 / 5 · 70 reviews

New reviews, last 12 months

1

Developer replies

53 of 62 reviews

Typical reviewer had used it

3 months

Pricing

Free plan available

On the App Store since

July 24, 2019

Review history held

2019 – 2025

Integrates with
API
AT&T
T-Mobile
Verizon
Categories
Abandoned cartSMS marketing
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
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