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  7. ActiveTrail for WooCommerce

ActiveTrail for WooCommerce

Integration plugin that connects WooCommerce with ActiveTrail for data synchronization via API.

20+ active installs
5.0
(1 ratings)
Free on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping ActiveTrail for WooCommerce running.

WordPress compatibility
Tested to 6.9.7 — 2 branches behind 7.1
A branch or two behind — normal for a plugin between releases.
Last updated
20 days ago
At least 20.3 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
7.4
Your host must be running at least this version.
Requires WordPress
6.0
Requires other plugins
woocommerce
These must be installed and active first.
Contributors
1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.
20+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how ActiveTrail for WooCommerce is looked after — not on how many stores run it.

Solid
Not enough public feedback to put a confident number on this one. Little public feedback — score rests mostly on release activity. What we can see is below.
Maintenance
35 / 35
Updated 3 days ago.
WordPress compatibility
14 / 20
Tested to WP 6.9.7, 1 branch(es) behind.
Support responsiveness
Not enough data
Only 0 support thread(s) — not enough to judge.
Merchant satisfaction
10 / 15
5.0/5 across 1 rating(s).
Listing transparency
6 / 10
Provides: description, homepage
1 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-09-04 from the WordPress.org plugin registry.
Ratings

5.0

1 rating
5★1
4★0
3★0
2★0
1★0
Every rating WordPress.org holds for this plugin, not a sample. Written reviews live in the plugin's WordPress.org reviews forum.

ActiveTrail for WooCommerce is an integration plugin that enables a simple and efficient connection between a WooCommerce store and the ActiveTrail platform.

The plugin allows synchronizing core store data from WooCommerce to ActiveTrail, including contacts, orders, products, and site activity events.
It supports both historical synchronization of existing data and online (real-time) synchronization of new data.

The connection is established using an API key from the site owner’s ActiveTrail account and is configured through the WordPress admin interface.
No additional development is required.

Key Features

Order and Subscriber Synchronization

  • Automatic synchronization of orders and subscribers from the website to ActiveTrail
  • Transfer of customer data, order details, and activity events
  • Synchronization respects the user’s marketing consent status based on data stored on the site

Marketing Consent Management

  • Add marketing consent checkboxes to the checkout page
  • Add marketing consent checkboxes to registration forms
  • Store and validate consent status using user metadata fields

Historical Synchronization

  • Historical synchronization of existing contacts
  • Option to synchronize contacts only or contacts together with orders
  • Automatic scanning of commonly used metadata fields to verify previously given marketing consent

Cart Abandonment Tracking

  • Detection and tracking of abandoned carts on the site
  • Sending abandoned cart data to ActiveTrail
  • Cart tracking applies to registered users only

Dynamic Product Catalog Generation

  • Generation of product catalogs in XML format for:
    • Facebook Catalog
    • Google Merchant Center
  • Catalogs are updated automatically in real time when products are added, updated, or deleted

Privacy Policy

ActiveTrail for WooCommerce transfers data via API to the site owner’s ActiveTrail account in order to synchronize information between WooCommerce and ActiveTrail.

The plugin respects the user’s marketing consent status.

The data sent to ActiveTrail may include:
– Information submitted through registration forms
– Information submitted during order checkout
– Shopping cart data in cases of cart abandonment, for registered users only

Third-party Services

This plugin integrates with the ActiveTrail platform.

Service provider: ActiveTrail
Purpose: Synchronization of contacts, orders, cart data, and generation of product catalogs via API

Relevant policies:
– Anti-Spam Policy: https://www.activetrail.com/anti_spam_policy/
– Privacy Policy: https://www.activetrail.com/privacy_policy/
– Data Processing Agreement (DPA): https://www.activetrail.com/dpa/
– Terms and Conditions: https://www.activetrail.com/terms-and-conditions/
– ISO 27001 Certification: https://www.activetrail.com/iso-27001/

Do I need an ActiveTrail account?

Yes. An active ActiveTrail account and API key are required to use this plugin.

Where can I find my API key?

In your ActiveTrail account, go to the main menu and select API > API Keys. Create a new API key and copy the generated code.

Where is the synchronized data sent?

During configuration, you can select a target group in ActiveTrail to which the synchronized data will be sent.

Does the plugin support historical synchronization?

Yes. The plugin supports historical synchronization of existing contacts, with an option to include orders.

How is marketing consent handled during online synchronization?

During online synchronization, the plugin allows adding a marketing consent checkbox to the registration page or the checkout page. Based on the selection, the recipient is synchronized with the appropriate marketing consent status.

How is marketing consent handled during historical synchronization?

During historical synchronization, the system scans commonly used user metadata fields to determine marketing consent status. Accuracy is high, but consent status cannot be guaranteed in all cases.

Does the plugin support cart abandonment tracking?

Yes. The plugin tracks abandoned carts and sends the relevant cart data to ActiveTrail.

Is WooCommerce required?

Yes. WooCommerce must be installed and activated for this plugin to work.

Categories
Email & SMS
Plugin details
Version1.2.6
Last updated2026-09-01 12:31pm GMT
Added2026-01-13
Requires WordPress6.0
Tested up to6.9.7
Requires PHP7.4
Tags on WordPress.org
activetrail
ActiveTrail for WooCommerce
ActiveTrail WooCommerce
Email Marketing
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xpay

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CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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