Adsmurai One Tag
OneTag is a no-code WordPress and Woocommerce plugin that automates conversion tracking across ad platforms using Conversion APIs—no coding required.
5.0
(2 ratings)Will this break my store?
What the WordPress.org registry says about keeping Adsmurai One Tag running.
Tested to 6.8.6 — 2 branches behind 7.0
A branch or two behind — normal for a plugin between releases.8 months ago
At least 4.8 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.7.0
Your host must be running at least this version.6.4
1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.Maintenance & trust
Scored on how Adsmurai One Tag is looked after — not on how many stores run it.
Maintenance
26 / 35WordPress compatibility
14 / 20Support responsiveness
Not enough dataMerchant satisfaction
11 / 15Listing transparency
3 / 10Ratings
5.0
2 ratingsOneTag is a powerful all-in-one WordPress plugin designed to help marketers and e-commerce stores easily automate their conversion tracking across multiple platforms—without code, complexity, or technical dependencies.
Whether you’re running a WooCommerce store or generating leads through popular form plugins, OneTag helps you send high-quality conversion data using Conversion APIs to ad platforms like Facebook, TikTok, Pinterest, LinkedIn, Quora, Snapchat, and Microsoft Ads.
✅ Key Features:
Seamless Conversion API Integration
Track events like purchase, add_to_cart, lead, and more—automatically sent to your advertising platforms via server-side APIs for improved accuracy and attribution.
Works with Your Favorite Tools
OneTag integrates effortlessly with WooCommerce, Contact Form 7, Forminator, WPForms, Fluent Forms, and Ninja Forms. No custom coding needed.
Product Feed Generator
Automatically create and update a daily product feed in JSONL format for Google Shopping, Adsmurai Marketing Platform, and other catalog-based advertising tools.
Smart Event Enrichment
OneTag enriches each event with maximum data—like price, currency, product ID, and more—so you get the best performance and insights from your campaigns.
Customizable & Platform-Specific
Choose exactly which events you want to track and where to send them. Flexible and future-proof.
Free Monthly Quota
Enjoy up to 5,000 server-side events per month absolutely free—no subscription required.
📦 Built for E-commerce & Marketers
OneTag is perfect for WooCommerce store owners, performance marketers, and agencies who want to simplify their tech stack and maximize conversion tracking efficiency.
Integrations
One Tag detects events from the following plugins:
– WooCommerce (purchase, add_to_cart, initiate_checkout, view_content)
– Forminator (submit)
– Contact Form 7 (submit)
– Fluent Forms (submit)
– Ninja Forms (submit)
– WPForms (submit)
External services
In order to avoid losing conversion events, all channels like Facebook or Tiktok recommend sending the events from both: Client and server side.
To achieve this we directly send the data to those channels on client side and then we use OneTag on server side to also stream it to those same channels again.
The sent data is the viewed product or lead details as well as where it happened (url, referrer, date, etc.) and the user or visitor that triggered it
On server side:
– Service Name: OneTag
– Service Use:
To store pixels information as well as making CAPI requests against the selected channels by the user.
– Sent data:
event_name, event_time, event_date, domain, event_source_url, referrer, external_id, fbc, fbp, ttp, ttclid, gclid, wbraid, gbraid, ggau, subscription_id, value, currency, content_name, content_category, content_ids, contents, content_type, hashed email, order_id, predicted_ltv, num_items, search_string, status
Full explanation of each field can be found at https://developers.facebook.com/docs/marketing-api/conversions-api/parameters/server-event/
– When:
Whenever the user has decided to send it, on page views, on conversion events, on form submits, etc…
Terms of service and privacy policy links:
https://www.adsmurai.com/en/legal-notice
https://www.adsmurai.com/en/privacy
On front side:
This plugin will also send the same data to the channels select by the user. Like Facebook, Tiktok, Pinterest, Linkedin, Microsoft Ads, Google Analytics, etc… at the same time
as it sends it from the backend.
https://www.tiktok.com/legal/page/row/privacy-policy/en
https://www.tiktok.com/legal/page/us/terms-of-service/en
https://www.facebook.com/terms/
https://www.facebook.com/privacy/policy/
https://www.linkedin.com/legal/user-agreement
https://www.linkedin.com/legal/privacy-policy
https://policy.pinterest.com/en/pinterest-content-claiming-portal-terms-of-service
https://policy.pinterest.com/en
https://help.ads.microsoft.com/#apex/bing/ur/00001/0
https://support.google.com/analytics/answer/7318509?hl=en
https://help.quora.com/hc/en-us/sections/360000158766-Privacy
https://www.quora.com/about/tos
https://values.snap.com/privacy/privacy-policy
https://www.snap.com/terms
You can install the plugin for free and it includes up to 5,000 events per month for free. For higher volumes, check the pricing.
No, with this plugin you can automatically track events and send them to the channels you have active campaigns on directly from your side. The plugin does not require GTM and will not interact with your existing GTM setup if you already have it.
No, the plugin uses Adsmurai’s servers on Google Cloud to send server-side events. The server is included in all pricing plans.
Yes, it does! You can choose your consent mode plugin from the list or choose your own cookie. On top of that, all personal data is encrypted by default.
Yes, you can sign in and import all your pixels and subscriptions.
Categories
Plugin details
Tags on WordPress.org
Alternatives
Other plugins in the same categories.
Product Feed PRO for WooCommerce by AdTribes – Product Feeds for WooCommerce
TrueAna – True Analytics Dashboard
