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  7. Advanced Pixel for Barion

Advanced Pixel for Barion

Barion Pixel integration for WooCommerce with full e-commerce event tracking, cookie consent support, and WP Consent API compatibility.

30+ active installsFree on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping Advanced Pixel for Barion running.

WordPress compatibility
Tested to 6.9.5 — 1 branch behind 7.0
Tested against the WordPress branch in use today.
Last updated
3 months ago
Requires PHP
7.2
Your host must be running at least this version.
Requires WordPress
5.0
Contributors
1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.
30+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how Advanced Pixel for Barion is looked after — not on how many stores run it.

Solid
Not enough public feedback to put a confident number on this one. Little public feedback — score rests mostly on release activity. What we can see is below.
Maintenance
35 / 35
Updated 82 days ago.
WordPress compatibility
14 / 20
Tested to WP 6.9.5, 1 branch(es) behind.
Support responsiveness
Not enough data
Only 0 support thread(s) — not enough to judge.
Merchant satisfaction
Not enough data
No ratings yet.
Listing transparency
6 / 10
Provides: description, homepage
2 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-01 from the WordPress.org plugin registry.
Ratings

No one has rated this plugin on WordPress.org yet. That is a statement about the ratings page, not about the plugin — plenty of well-kept plugins never collect them.

Advanced Pixel for Barion adds Barion Pixel tracking to your WooCommerce store. It supports two modes:

Base Pixel (always active): Loads the Barion tracking script on all pages. Fires pageView automatically for fraud prevention and basic analytics.

Full Tracking (optional): Tracks all mandatory e-commerce events per the Barion Pixel documentation:

  • contentView – Product page views
  • addToCart – Add to cart actions (client-side, compatible with page caching)
  • initiateCheckout – Checkout page views
  • purchase – Completed orders with full revenue tracking
  • setEncryptedEmail – Encrypted billing email for user identification

Cookie Consent

The plugin integrates with the WP Consent API, supporting all major cookie consent plugins:

  • CookieYes
  • Complianz
  • Real Cookie Banner
  • GDPR Cookie Compliance (Moove)
  • Cookie Notice by dFactory

Direct fallback integration with Cookie Law Info is also included.

Supported Languages

  • English (default)
  • Hungarian (hu_HU)
  • Czech (cs_CZ)
  • Slovak (sk_SK)
  • German (de_DE)
  • Croatian (hr)
  • Romanian (ro_RO)
  • Slovenian (sl_SI)
  • Serbian (sr_RS)

Privacy

This plugin loads the Barion Pixel script (bp.js) from pixel.barion.com on all frontend pages. Page view and e-commerce event data is sent to Barion’s servers. On purchase completion, the billing email address is passed to bp.js which encrypts it with SHA1 before transmission — no plaintext email leaves your server.

Key Features

  • Base Pixel with automatic pageView tracking
  • Full e-commerce event tracking with all required fields
  • WP Consent API integration for universal cookie consent support
  • Client-side add-to-cart tracking (compatible with page caching)
  • Variable product support (tracks variation prices)
  • Duplicate purchase prevention
  • Debug mode with console logging
  • Detects other plugins loading bp.js to avoid double-loading

Do I need WooCommerce?

The Base Pixel (pageView) works without WooCommerce. Full event tracking (contentView, addToCart, initiateCheckout, purchase, setEncryptedEmail) requires WooCommerce.

I already use the Barion Payment Gateway plugin. Will this conflict?

No. The Barion Payment Gateway is a payment processor only — it doesn’t implement Barion Pixel event tracking. Both plugins coexist perfectly. If both have a Pixel ID configured, Advanced Pixel for Barion detects that bp.js is already loaded and skips re-loading it.

Which cookie consent plugins are supported?

All plugins that implement the WP Consent API standard: CookieYes, Complianz, Real Cookie Banner, GDPR Cookie Compliance (Moove), Cookie Notice by dFactory, and others. Direct fallback integration with Cookie Law Info is also built in.

What is the difference between Base Pixel and Full Tracking?

Base Pixel loads bp.js and fires pageView on every page. This is used by Barion for fraud prevention and basic analytics. Full Tracking adds e-commerce events (product views, add to cart, checkout, purchase) that enable marketing analytics and may qualify your store for lower Barion commission rates.

Can I use only the Base Pixel?

Yes. Just uncheck “Enable Full Pixel Tracking” in the settings. The base pixel will still load and fire pageView events.

How does the plugin handle page caching?

The addToCart event uses client-side JavaScript instead of PHP sessions, so it works correctly with all page caching setups (WP Super Cache, W3 Total Cache, LiteSpeed, WordPress.com hosting, etc.). Other events fire on dynamic pages that are not cached.

Categories
Ads & product feeds
Plugin details
Version1.0.3
Last updated2026-05-11 4:03pm GMT
Added2026-03-19
Requires WordPress5.0
Tested up to6.9.5
Requires PHP7.2
Tags on WordPress.org
barion
e-commerce
pixel
tracking
woocommerce
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The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
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