This is an info Alert.
x402 Logo
  • Product
    • Become Agent-Ready
      • Merchants
        Agentic Commerce — list your store across ChatGPT, Gemini, Claude & Perplexity
      • Publishers
        Monetize your content when AI agents read, cite, or train on it
      • SaaS Companies
        Treat AI agents as first-class customers with agent-priced checkout
    • Monetize
      • Monetize MCP Server
        Charge per call on any MCP server in 2 minutes
      • Monetize AI Agents
        Turn n8n, Zapier, Activepieces workflows into revenue
      • Agent Feed
        Pay-per-query access to licensed publisher content for your agents
  • Resources
    • xpay Ecosystem
      • xpay✦ Tools
        1,000+ pay-per-use tools for your AI agents
      • Agent-Ready SaaS Index
        25,481 SaaS scored on agent-buyability
      • SaaS Pricing Database
        Pricing pages indexed across 1,000+ categories
      • Shopify Apps Directory
        Every Shopify app, with its full review history
      • WooCommerce Plugins Directory
        Every WooCommerce plugin, scored on how well it is maintained
      • GitHub
        Open source repositories
    • Agent Building
      • Agent Frameworks
        AI frameworks for building multi-agent systems
      • x402 Integration
        AI frameworks with x402 payment integration
      • Networks
        Blockchain networks supporting x402
    • Company
      • About xpay✦
        Our mission, products, and protocols
      • Blog
        Latest insights and updates
      • Docs
        Complete xpay documentation
  • Pricing
  • Blog
  • Docs
Get Started

  1. xpay✦ Commerce

  3. Directory

  5. WooCommerce plugins

  7. Datalayer for WooCommerce FREE

Datalayer for WooCommerce FREE

The Data Layer is an object that makes available in real time the information that is executed by users while browsing the WooCommerce Store.

700+ active installsFree on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping Datalayer for WooCommerce FREE running.

WordPress compatibility
Tested to 6.9.5 — 1 branch behind 7.0
Tested against the WordPress branch in use today.
Last updated
5 months ago
At least 3.9 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
7.4
Your host must be running at least this version.
Requires WordPress
5.2.0
Contributors
3
700+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how Datalayer for WooCommerce FREE is looked after — not on how many stores run it.

Well maintained
Not enough public feedback to put a confident number on this one. Little public feedback — score rests mostly on release activity. What we can see is below.
Maintenance
35 / 35
Updated 149 days ago.
WordPress compatibility
14 / 20
Tested to WP 6.9.5, 1 branch(es) behind.
Support responsiveness
Not enough data
Only 0 support thread(s) — not enough to judge.
Merchant satisfaction
Not enough data
No ratings yet.
Listing transparency
10 / 10
Provides: screenshots, description, homepage
2 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-02 from the WordPress.org plugin registry.
Ratings

No one has rated this plugin on WordPress.org yet. That is a statement about the ratings page, not about the plugin — plenty of well-kept plugins never collect them.

The Data Layer is an object that makes available in real time the information that is executed by users while browsing the WooCommerce Store.

With Datalayer for WooCommerce FREE enabled, you will have some actions available in an easily readable javascript object via Google Tag Manager or code and thus evaluate the following advanced eCommerce activities:

  1. Product Detail Impressions
  2. Related Products in Product Page
  3. Purchase

Need all available events, all tags (Google Analytics 4, Google Ads, Meta Ads, Pinterest Ads, TikTok Ads, Microsoft Ads), all features and support for all tools?
Get the PRO version from the Official WooCommerce Store: Datalayer for WooCommerce PRO

Discover our demo store:
Demo Shop

Categories
Store analytics
Plugin details
Version5.1.0
Last updated2026-03-06 2:34am GMT
Added2022-07-05
Requires WordPress5.2.0
Tested up to6.9.5
Requires PHP7.4
Tags on WordPress.org
analytics
datalayer
ga4
gtm tag manager
Alternatives
Other plugins in the same categories.
Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing
40K+ installs
4.9(398)
TrueAna – True Analytics Dashboard
2K+ installs
5.0(30)
Plausible Analytics
10K+ installs
4.9(30)
SEO Booster
1K+ installs
4.8(54)
Putler – Simple WooCommerce Analytics for your Store
200+ installs
5.0(15)
GTM Kit – Google Tag Manager & GA4 integration
30K+ installs
4.8(20)
x402 Logo

The agent-readiness stack for the AI shopping era — helping merchants, publishers and SaaS companies get discovered, cited and transacted with by ChatGPT, Perplexity, Claude, Gemini and the custom shopping agents underneath them.

CompanyAgentically Inc. (d/b/a xpay✦)1875 Mission St, Ste 103San Francisco, CA 94103, United Stateslegal@xpay.sh · privacy@xpay.sh
or ask your AI app
Company
About xpayAgency PartnersGitHubDiscordllms.txt
DevelopersDocumentationAPI ReferenceSDKs & LibrariesQuickstart GuideOpenAPI Spec
Stay Updated
Occasional product updates and agent-readiness playbooks from xpay (Agentically Inc.) — typically a couple of emails a month. Double opt-in: we email you a link to confirm before sending anything, and every email has one-click unsubscribe.
Social
  • For Publishers
    • News
    • Finance
    • Dev / Tech
    • Travel
    • View all verticals
  • Agent Feed
    • AI Search Engines
    • RAG Builders
    • Browser Agents
    • Vertical Research
    • Browse full catalog
  • Agent-Ready Index
    • SaaS Pricing Database
    • Agent-Ready SaaS Index
    • Verified band
    • AI & ML
    • Sales & CRM
  • Products
    • Pricing Widget
    • Monetize MCP Server
    • Paywall
    • Smart Proxy
    • Monetize AI Agents
    • xpay x402 Facilitator
  • Agentic Economy
    • Timeline
    • Resources
    • Manifesto
    • Stack
  • Agentic Commerce
    • Get listed
    • ChatGPT Ads
    • How ChatGPT Ads work
    • ChatGPT Ads · Apparel
    • ChatGPT Ads · Health & Beauty
    • xpay Listings · Amazon + Google
    • Pricing
    • Free audit
    • Shopify
    • WooCommerce
    • Apparel & Accessories
    • Health & Beauty
    • Overview
  • Commerce Index
    • Shopify apps directory
    • Agentic Commerce Ready Index
    • Methodology
    • Pet brands · WooCommerce
    • Pet brands · Shopify
  • Marketplace
    • 🛍️ xpay.deals — agentic storefront for deals
  • Protocols
    • Overview
    • x402
    • MPP
    • UCP
    • ACP
    • AP2
    • TAP
    • A2A
  • Agent Frameworks
    • Overview
    • LangChain
    • CrewAI
    • Claude MCP
    • AutoGPT
    • LangChain vs Mastra
    • LangGraph vs Pydantic AI
  • Company
    • About xpay
    • Blog
    • Docs
    • GitHub
  • Free prompts
    • Ecommerce prompts
    • Email marketing prompts
    • Product description prompts
    • Facebook ad prompts
    • Skincare prompts
    • Supplement prompts
    • Wine prompts
    • Electronics prompts
© 2025 Agentically Inc. All rights reserved.
Privacy PolicyTerms of UseAcceptable Use Policy