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  4. WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer

WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer

Create and send marketing emails and campaigns. Enable email automations, Popups, spin-a-wheel, sign-up forms, and more. Customize WooCommerce emails.

10K+ active installs
4.8
(54 ratings)
Free on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer running.

WordPress compatibility
Tested to 7.0.2
Tested against the WordPress branch in use today.
Last updated
2 months ago
At least 4.6 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
5.6
Your host must be running at least this version.
Requires WordPress
4.4
Requires other plugins
woocommerce
These must be installed and active first.
Contributors
1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.

10K+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how WebToffee eCommerce Marketing Automation – Email marketing, Popups, Email customizer is looked after — not on how many stores run it.

94

out of 100
Well maintainedSome ratings or support history.

Maintenance
35 / 35
Updated 52 days ago.
WordPress compatibility
20 / 20
Tested to WP 7.0.2 (current).
Support responsiveness
Not enough data
Only 1 support thread(s) — not enough to judge.
Merchant satisfaction
13 / 15
4.8/5 across 54 rating(s).
Listing transparency
7 / 10
Provides: screenshots, description
1 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-02 from the WordPress.org plugin registry.
Ratings

4.8

54 ratings
5★47
4★5
3★0
2★1
1★1
Every rating WordPress.org holds for this plugin, not a sample. Written reviews live in the plugin's WordPress.org reviews forum.

WebToffee eCommerce Marketing Automation (formerly known as Decorator WooCommerce Email Customizer) is an email automation tool designed specifically for WooCommerce stores. It enables you to create powerful marketing automation emails and dynamic popups.

This email marketing automation plugin enables you to automate your marketing campaigns, driving growth and increasing revenue for your business. It also includes a built-in email customizer that lets you customize your WooCommerce emails with pre-built templates and a drag-and-drop editor.

What’s included?
– Email Automation: Welcome emails, Abandoned cart recovery, Winback emails, Thank you emails
– Popups: Welcome popups, Spin-a-wheel, Exit intent popups, Cart abandonment popups
– BFCM-ready templates: BFCM ready popups templates and embed forms.
– Email Customizer: Pre-built email templates and WooCommerce email editor
– Upsells & Cross-sells: Add upsells and cross-sell recommendations on popups and emails.

Limited-time offer: Get full access to all premium email marketing features in the WebToffee eCommerce Marketing Automation app — completely free.

Key Features

  • Welcome Campaigns: Welcome new users with personalized offers or promotions
  • Abandoned Cart Recovery Campaigns: Recover abandoned carts by sending reminders or incentives to your customers
  • Exit Intent Popups: Show targeted offers when users attempt to leave your site
  • Lead Capture Campaign: Offer discounts or incentives to capture leads and grow your email list
  • Sign-up and Welcome Offers: Encourage new users to join with special sign-up offers
  • Email Marketing Automations: Automate email campaigns for welcome messages, abandoned cart recovery, win-back strategies, and post-purchase thank-you notifications
  • Fortune Wheel Campaigns: Create fun, interactive spin-the-wheel popups to gamify your marketing and boost engagement.
  • Detailed Analytics: Track performance metrics for each campaign to measure conversions and optimize for better results.
  • Upsell & Cross-sells: Add upsell, cross-sell, and frequently bought together produt recommendations on popups and marketing emails.
  • Pre-built Email Templates: Choose from multiple pre-built email templates and personalize them for your WooCommerce store.
  • Free Shipping Bar: Motivate customers to increase their cart value by displaying a dynamic free shipping progress bar that updates in real-time as they shop.
  • Email Content Customization: Edit text, subject lines, and design elements with sliders and color pickers.
  • Real-Time Email Preview: Preview your customizations as you make them to ensure the perfect design.
  • Add Logo & Social Media Links: Add your company logo and social media links to your emails for consistent branding.
  • Test Email Functionality: Send test emails to multiple recipients to check how they appear in customer inboxes.
  • Custom CSS: Apply additional CSS to style your emails the way you want.
  • Scheduled Email Customizations: Publish or schedule your email changes for later.

Create Dynamic Popup Campaigns

This eCommerce marketing automation solution allows you to create highly customizable popups for your WooCommerce store, designed to increase conversions and engage visitors. With a variety of pre-built popup campaigns, including cart recovery, exit intent, and lead capture, you can effortlessly enhance your marketing strategy.

Powerful Email Marketing Automation

You can create automated marketing campaigns to connect with your customers at every stage of their journey. You can set up welcome emails, abandoned cart recovery, win-back campaigns, and post-purchase thank-you notifications, all with no hassle. With WebToffee WooCommerce Marketing Automation plugin, you can automate key interactions, save time, and boost conversions with personalized, timely emails that help you stay connected with your customers.

Upsell & Cross-sells

This eCommerce marketing automation solution enables you to add upsell, cross-sell, and frequently bought together product recommendations to your popups and marketing emails. By showcasing relevant products based on customer behavior, you can effortlessly increase your store’s average order value and drive more repeat purchases.

Free Shipping Bar

This feature allows you to create an engaging free shipping progress bar that motivates customers to spend more. As shoppers add items to their cart, the bar updates in real-time, showing how close they are to earning free shipping. By turning your shipping threshold into a goal, you can boost average order value and enhance the overall shopping experience.

Prebuilt WooCommerce email templates

The WooCommerce email template plugin offers multiple pre-built templates that you can use to personalize the WooCommerce emails. You can fully transform the design and feel of your WooCommerce emails by just loading the template that you need. Moreover, the templates in the plugin can be customized. This means that you can edit the prebuilt template to make your emails better suited for your store.

Fortune Wheel Campaigns

This eCommerce marketing automation solution allows you to create interactive spin-the-wheel popups to engage visitors and boost conversions. With customizable rewards like discounts, free shipping, or special offers, you can gamify your marketing strategy and make lead generation more fun. These attention-grabbing popups encourage user participation, helping you grow your email list while driving more sales.

Customize Email Content

The WooCommerce email content such as subject, heading, subtitle, and body text can be edited or modified to your preference. You can use sliders and color pickers for designing email backgrounds, containers, headers, footers, texts, and everything. Also, add shortcodes/placeholders within the email templates to change the content and appearance. There are provisions to add images (company logo), social media links, and many more in the email templates of your WooCommerce custom emails.

Customize all WooCommerce Email Types

The WooCommerce email plugins give provision to customize and edit all the default WooCommerce emails for each order status. You can easily choose an email type and customize it on the go.

Send Test Mail To Your Inbox

You can send test emails to multiple recipients with the WooCommerce email template customization plugin. This would help you understand how the customizations you made would look in your customer’s inboxes.

Dynamic Preview

Get a real-time preview of the email customizations made as and when you make the edits with the WooCommerce email templates plugin. You can view the changes you make as you make them in the email preview helping you get everything just right.

Add Logo in Emails

You can easily upload your company logo in email templates to align with your branding styles.

Show Social Media Links in Email

Insert the social media links like Facebook, Twitter, Instagram, Youtube, LinkedIn, Vimeo into your WooCommerce email templates by using icons, URLs, titles, etc.

Reset to Default

You always have the option to reset your WooCommerce email templates to the default style.

Save, Publish, or Schedule Your Customizations

Email customizations can be published instantly or scheduled to be published at a later time with this email customizer for WooCommerce.

Apply Customizations to All Emails

Easily update the customizations to all the default email templates with a single click.

Additional Customization using Custom CSS

Use additional CSS to style the emails in your desired manner.

Additional Shortcodes

Include additional shortcodes like customer name, order details, company name, etc., to create custom email content. The following shortcodes are available in the WooCommerce emails plugin:

  • {customer_username}
  • {customer_email}
  • {customer_first_name}
  • {customer_last_name}
  • {customer_full_name}
  • {customer_company}
  • {order_date}
  • {order_number}
  • {site_title}

Compatibility

The Email customizer by WebToffee is compatible with the following plugins:

  • Subscriptions for WooCommerce
  • Webtoffee Woocommerce Request a Quote
  • Germanized for WooCommerce
  • WooCommerce Subscriptions
  • Multivendor Marketplace Solution for WooCommerce – WC Marketplace
  • WooCommerce Memberships
  • Smart Coupons for WooCommerce

Get started and customize your WooCommerce emails now and stand out from the crowd! The detailed setup guide will help you get started with the plugin.

To connect your WooCommerce store with the WooCommerce Marketing Automation app, refer to this guide.

If you have any issues with the plugin, feel free to contact us via support forum.

Created by WebToffee.

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Get GDPR Cookie Consent Plugin Now.

What types of popups can I create with WebToffee Marketing Automation?

With WebToffee ECommerce Marketing plugin, you can create various popup campaigns, including:
1. Welcome Campaigns
2. Cart Recovery Campaigns
3. Exit Intent Popups
4. Simple Lead Capture Campaigns with Discount Offers

What is the Email Automation feature in this plugin?

WebToffee’s Email Automation feature allows you to set up automated campaigns such as welcome emails, cart abandonment recovery, and win-back emails. This ensures that you can consistently engage with your customers and increase sales without manual intervention.

Can I change the default content of WooCommerce emails?

Yes, the default email content can be modified and updated.

Can I add the logo in emails?

Yes, you can upload an image and adjust its width, color, padding, etc. The user can be redirected to your website when they click the image.

Does the plugin require coding to customize the email?

The plugin does not require you to do any coding, but it does have the provision to add custom CSS if further customization is required.

What emails can be customized using this plugin?

You can customize all the standard transactional WooCommerce emails that are sent by default in a WooCommerce store. Additionally, the plugin is compatible with the most popular plugins. You can directly select the corresponding email type and begin the customizations.

Can I add social links in the email?

Yes, you can add social links at the footer of the email.

Categories
Email & SMS
Plugin details
Version2.1.7
Last updated2026-06-11 8:58am GMT
Added2016-12-13
Requires WordPress4.4
Tested up to7.0.2
Requires PHP5.6

Tags on WordPress.org
email automation
Email Customizer
Email Marketing
popups
woocommerce marketing
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