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EasyFeedManager – Product Feed for WooCommerce
EasyFeedManager – Product Feed for WooCommerce
Generate optimized product feeds for Google Shopping, Facebook, TikTok, and 25+ other platforms from your WooCommerce store in under 60 seconds.
5.0
(1 ratings)Will this break my store?
What the WordPress.org registry says about keeping EasyFeedManager – Product Feed for WooCommerce running.
Tested to 7.0.5 — 1 branch behind 7.1
Tested against the WordPress branch in use today.3 months ago
7.4
Your host must be running at least this version.6.2
woocommerce
These must be installed and active first.1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.Maintenance & trust
Scored on how EasyFeedManager – Product Feed for WooCommerce is looked after — not on how many stores run it.
Maintenance
35 / 35WordPress compatibility
20 / 20Support responsiveness
Not enough dataMerchant satisfaction
10 / 15Listing transparency
6 / 10Ratings
5.0
1 ratingIncredibly simple and intuitive WooCommerce product feed plugin for generating product feeds for 25+ marketing platforms and fully custom XML or CSV feeds.
EasyFeedManager – Product Feed for WooCommerce lets you create and manage product feeds for 25+ platforms with minimal setup. The plugin automatically maps your WooCommerce product data to the required feed specification and generates a ready-to-use feed URL – whether you’re submitting to Google Merchant Center, Facebook, TikTok, or building a fully custom feed from scratch.
Key Features:
- Quick Setup – Create a complete feed in under 60 seconds with automatic field mapping.
- 25+ Platform Templates – Google (Shopping, DRM, Local, Manufacturer, Promotions, Reviews), Facebook / Instagram, TikTok, Pinterest, Bing, Snapchat, Wish, Shopee, Yandex, Idealo, Awin, Admitad, Fruugo, and more – all ready out of the box.
- Field Mapping – Full control over which product data maps to each Google Shopping attribute, with prefix and suffix support for price formatting.
- Live Preview – Enter any product URL to instantly see how your field mapping will resolve for that product.
- Smart Filters – Include or exclude products using flexible filter groups with AND/OR logic. Filter by price, stock status, category, custom fields, and more.
- Variation Handling – Choose how variable products appear in your feed: parent only, all variations, default variation, cheapest, or most expensive.
- Exclude Unsold Products – Optionally remove products with no recent orders from your feed.
- UTM Tracking – Automatically append UTM parameters to product URLs for campaign tracking in Google Analytics.
- Multiple Feeds – Create and manage as many feeds as you need, each with its own mapping and filters.
- Automatic Refresh – Feeds are regenerated on a configurable schedule via Action Scheduler (bundled with WooCommerce) to keep your product data up to date.
- Validation Warnings – Get notified about missing required fields (title, price, image, URL) before submitting to Google.
Pro Upgrade (optional):
EasyFeedManager Pro is a separate paid addon that unlocks:
- Transformation Rules Engine – modify product data before it reaches the feed: adjust prices conditionally, override fields, apply math operations, rewrite values based on categories or attributes.
- Multi-Currency Feeds – integrates with WPML/WCML, Aelia Currency Switcher, WOOCS, and VillaTheme WooCommerce Multi Currency (Free + Pro). Generates feeds in any enabled currency.
- Multi-Language Feeds – integrates with WPML, Polylang, and TranslatePress. Generates feeds in any configured language with correct translated titles, descriptions, and URLs.
The free plugin is fully functional on its own – the Pro addon just adds the features above. Learn more at easyfeedmanager.com.
Supported Fields:
The plugin supports all standard feed attributes required by major platforms – for example Google Shopping attributes like title, description, price, sale price, availability, condition, brand, GTIN, MPN, images, and more. You can also map WooCommerce product attributes, custom fields, post meta, taxonomy terms, and ACF fields.
Extensible:
Developers can add custom field sources via the efmpf_attribute_groups filter, modify mapped products with efmpf_mapped_product, adjust validation rules with efmpf_validator_rules, tune the streaming batch size with efmpf_generation_batch_size, or hook post-write processing (SFTP upload, search-engine pings) via efmpf_feed_file_written.
Yes. WooCommerce must be installed and active for the plugin to work.
The plugin supports XML (RSS 2.0), CSV, TSV, and TXT formats. The available format depends on the selected template – Google templates generate XML, while most other templates support all four formats.
Feeds are refreshed automatically on a configurable schedule (hourly, daily, weekly, monthly, or custom times) via Action Scheduler, which is bundled with WooCommerce. You can also regenerate any feed manually from the Manage Feeds screen.
Yes. You can create as many feeds as you need, each with different field mappings and filters.
Multi-currency and multi-language feed generation (including integration with WPML, Polylang, TranslatePress, WCML, Aelia Currency Switcher, WOOCS, and VillaTheme WooCommerce Multi Currency) is available in EasyFeedManager Pro. The free plugin generates feeds in the store’s base currency and default language.
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