Google for WooCommerce
Native integration with Google that allows merchants to easily display their products across Google’s network.
2.7
(266 ratings)Will this break my store?
What the WordPress.org registry says about keeping Google for WooCommerce running.
Tested to 7.0.2
Tested against the WordPress branch in use today.10 days ago
At least 29.4 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.7.4
Your host must be running at least this version.6.6
woocommerce
These must be installed and active first.64% of 39 recent threads resolved
From the plugin's WordPress.org support forum.3
Maintenance & trust
Scored on how Google for WooCommerce is looked after — not on how many stores run it.
71
out of 100Maintenance
35 / 35WordPress compatibility
20 / 20Support responsiveness
12 / 20Merchant satisfaction
1 / 15Listing transparency
3 / 10Ratings
2.7
266 ratingsEffortlessly sync your WooCommerce product feed across Google and be seen by millions of engaged shoppers with the Google for WooCommerce extension. Download and setup takes just five minutes.
Grow your business with $500 in Google Ads credit
To help you get started running campaigns, you can get $500 in ad credit when you spend your first $500 on Google Ads within 60 days.
Terms and conditions apply.
Sync your WooCommerce product feed to Google Merchant Center
Seamlessly integrate your WooCommerce store with Google and set yourself up for success.
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Sync your WooCommerce product feed to Google Merchant Center in just a few clicks. With our API-integrated Product Sync feature, all the data and functionalities from your WooCommerce store will be linked to Google with seamless server-to-server connection.
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Have your product listings automatically updated in real time so your prices, promotions, inventories, and other product details stay accurate and synchronized across all your listings.
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Access all the tools and features you need to manage your WooCommerce store and grow your business — centralized in one place.
Find the right audiences and sell to high-intent customers with Google Ads
Now your WooCommerce store is discoverable on Google – and you’re ready to launch a Google Ads campaign!
- Put Google AI to work for you by launching a Google Ads Performance Max campaign. Combined with your unique business insight, Performance Max can help you reach high-value customers using optimized placements, bidding, and more – all aligned with your budget and specific goals.
- Showcase your products across Google Shopping, Search, YouTube, Gmail, Maps, Display, and Discover – from a single campaign. Manage all your Google Ads campaigns from your WooCommerce dashboard and on the WooCommerce Mobile App.
- Save time and effort by using Google AI to help scale your asset creation. Performance Max will not only create additional copy and images based on the creative you upload, but also mix and match them for the best performing ad combinations.
Get custom insights and improve your conversions using Google tag
Once you’re running Google Ads campaigns, the Google tag feature in the extension enables conversion tracking to give you insights — so you can test and learn what works, and fine-tune your strategy.
- Easily adjust your product listings in real time to reflect your learnings and business expertise. While the extension maps product attributes by default, it’s simple to modify if you’d like more control.
- Leverage automatic Google tagging and conversion tracking to measure what’s working and what’s not. With insight into your customers’ purchase journey, you’ll be able to pinpoint how effectively your ads translate into valuable customer activity.
- Take your conversion tracking further with enhanced conversions — a feature designed to improve your measurement accuracy by collecting privacy-conscious data without the need for third-party cookies. So you have the right data to help make your campaign more effective.
Google Merchant Center is like a digital storefront for your products on Google. It’s where you upload and manage information about your products, like titles, descriptions, images, prices, and availability. This data is used to create product listings that can appear across Google.
By syncing your product information to Google Merchant Center, your products can appear in relevant Google searches, Shopping tab, image searches, and even on other platforms like YouTube. When running Performance Max campaigns, Google Merchant Center ensures that shoppers see the most up-to-date and accurate information about your product feed, reducing confusion and improving the chances of a purchase.
To show your coupons and promotions on Google Shopping listings, make sure you’re using the latest version of Google for WooCommerce. When you create or update a coupon in your WordPress dashboard under Marketing > Coupons, you’ll see a Channel Visibility settings box on the right: select “Show coupon on Google” to enable it. Learn more about managing promotions for Google for WooCommerce. This feature is currently available in Australia, Canada, Germany, France, India, the United Kingdom, and the United States.
Product Sync is a feature fully integrated into WooCommerce’s management platform that automatically lets you sync your product feed to Google Merchant Center. It will sync all your WooCommerce product data, and you can also add or edit products individually or in bulk. To ensure products are approved by Google, check that your product feed includes the following information:
- General product information
- Unique product identifiers
- Data requirements for specific categories (auto-assigned by Google):
- Apparel & Accessories
- Media
- Books
You can manage and edit all of your products and your Google Ads campaigns right from your WooCommerce dashboard and on the WooCommerce Mobile App.
Once you start running a Performance Max campaign, your approved products will reach more shoppers to help grow your business by being shown on Google Search, Google Maps, the Shopping tab, Gmail, Youtube, the Google Display Network, and Discover feed.
Performance Max campaigns help you combine your expertise with Google AI to reach your most valuable customers and drive sales. Just set your goals and budget and Google AI will get your ads seen by the right customers at the right time across Google Search, Google Maps, the Shopping tab, Gmail, Youtube, the Google Display Network, and Discover feed.
Performance Max campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. To get the best results and ensure your products reach the right customers, we recommend starting with the suggested Google for WooCommerce minimum daily budget for your Performance Max campaign. This helps jumpstart your campaign and drive early conversions. You can always adjust your budget later as you see what works best for your business.
Yes, you can run both at the same time, and we recommend you do! Once you sync your store it’s automatically listed on Google, so you can choose to run a paid Performance Max campaign as soon as you’d like. In the US, advertisers who sync their products to Google and run Google Ads Performance Max campaigns have seen an average of over 50% increase in clicks and over 100% increase in impressions in both their product listings and their ads on the Shopping tab.
With Google for WooCommerce, you can serve the best-performing ads more often, by using Google AI to pull headlines, images, product details, and more from your product feed and find more relevant customers. Your campaigns will learn and optimize in real time – to help deliver better performance and boost your ROI.
Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way.
For Performance Max campaigns, learn more about supported countries and currencies here.
Multi-Country Advertising enables you to create a single Google Ads campaign that targets multiple countries at once. Google for WooCommerce automatically populates eligible countries from your Google Merchant Center account into the plug-in ads campaign creation flow.
If you created a campaign before this feature launched, you’ll need to create a new campaign to target new countries with Multi-Country Advertising. Learn more.
Identify the best performing targeted countries with the help of Google AI, to make your ads reach the right shoppers at the right time.
You can only select the countries that you’re targeting on Google Merchant Center. Your target countries must be eligible for both Google Merchant Center and Google Ads.
To allow your products to appear in all relevant locations, make sure you’ve correctly configured your shipping for countries where your products can be delivered. Keep in mind that shipping services can cover multiple countries. Learn more about multi-country shipping.
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