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  7. GTIN Product Feed for Google Shopping

GTIN Product Feed for Google Shopping

Generate Google Shopping product feeds for WooCommerce. Add GTIN, Brand, MPN fields. Google Merchant Center compliant XML feeds. Free & lightweight.

10+ active installsFree on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping GTIN Product Feed for Google Shopping running.

WordPress compatibility
Tested to 6.9.5 — 1 branch behind 7.0
Tested against the WordPress branch in use today.
Last updated
6 months ago
At least 4.0 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
8.0
Your host must be running at least this version.
Requires WordPress
6.0
Contributors
1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.
10+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how GTIN Product Feed for Google Shopping is looked after — not on how many stores run it.

Solid
Not enough public feedback to put a confident number on this one. Little public feedback — score rests mostly on release activity. What we can see is below.
Maintenance
26 / 35
Updated 181 days ago.
WordPress compatibility
14 / 20
Tested to WP 6.9.5, 1 branch(es) behind.
Support responsiveness
Not enough data
Only 0 support thread(s) — not enough to judge.
Merchant satisfaction
Not enough data
No ratings yet.
Listing transparency
10 / 10
Provides: screenshots, description, homepage
2 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-02 from the WordPress.org plugin registry.
Ratings

No one has rated this plugin on WordPress.org yet. That is a statement about the ratings page, not about the plugin — plenty of well-kept plugins never collect them.

GTIN Product Feed for Google Shopping is a lightweight WooCommerce plugin that generates Google Merchant Center compliant product feeds. Add GTIN, Brand, and MPN identifiers to your products and create XML feeds ready for Google Shopping.

Why Choose This Plugin?

  • Lightweight & Fast – No bloat, minimal footprint
  • Google Compliant – Follows Google’s product data specification exactly
  • Actually Free – No product limits, no artificial restrictions
  • Developer Friendly – Clean code, REST API support, hooks for customization

Free Features

  • GTIN, Brand, MPN Fields – Add product identifiers required by Google Shopping
  • Google Merchant Center Feed – Generate compliant XML feeds
  • Variable Product Support – Full support for WooCommerce variations
  • Unlimited Products – No artificial product limits (unlike some competitors)
  • HPOS Compatible – Works with WooCommerce High-Performance Order Storage
  • REST API Support – Manage product fields programmatically
  • Identifier Exists Field – For products without GTINs (handmade, custom items)
  • Condition Field – New, refurbished, or used product support

Pro Features

Upgrade to Pro for advanced features:

  • Scheduled Feed Updates – Automatic regeneration (hourly, daily, weekly)
  • Auto-sync on Changes – Feed updates when products change
  • Multi-Channel Feeds – Facebook, Pinterest, TikTok, Bing, Snapchat
  • Category Mapping – Map WooCommerce categories to Google taxonomy
  • Advanced Filtering – Include/exclude products by rules
  • Priority Support – Direct developer support

Supported Channels

Free Version:

  • Google Shopping / Google Merchant Center

Pro Version:

  • Google Shopping
  • Facebook Catalog / Meta
  • Pinterest Catalog
  • TikTok Shop
  • Bing Shopping
  • Snapchat Product Catalog

Compatible With

  • WooCommerce 8.0+
  • WordPress 6.0+
  • WooCommerce HPOS (High-Performance Order Storage)
  • PHP 8.0+
  • All themes (Storefront, Astra, flavor theme, etc.)

Perfect For

  • Online retailers selling physical products on Google Shopping
  • Dropshippers who need GTIN fields for supplier products
  • Agencies managing client WooCommerce stores
  • Developers who want clean, extensible code

How It Works

  1. Install and activate the plugin
  2. Add GTIN, Brand, MPN to products (via Google Shopping tab in product editor)
  3. Configure feed settings: WooCommerce → Settings → Google Shopping
  4. Generate your feed and copy the URL
  5. Submit feed URL to Google Merchant Center

Documentation & Support

  • Getting Started Guide
  • GitHub Repository
  • Support Forum

About WooPlugin

We build focused, lightweight WooCommerce plugins that do one thing well. No bloat, no upsell nag screens, no tracking. Just clean code that works.

How do I create a Google Shopping feed?

  1. Install and activate the plugin
  2. Go to WooCommerce → Settings → Google Shopping
  3. Configure your store details and feed options
  4. Click “Generate Feed”
  5. Copy the feed URL and add it to Google Merchant Center under Products → Feeds

What is GTIN and why do I need it?

GTIN (Global Trade Item Number) includes UPC, EAN, ISBN, and JAN barcodes. Google requires GTIN for most products to appear in Shopping results. Without GTIN, your products may have limited visibility or be disapproved.

My products don’t have GTINs. What do I do?

Use the “Identifier Exists” field and set it to “No” for products without manufacturer GTINs (handmade items, custom products, vintage goods). Google allows this for qualifying products.

What product identifiers are supported?

GTIN (UPC, EAN, ISBN), MPN (Manufacturer Part Number), and Brand.

Does this work with WooCommerce product variations?

Yes! You can set GTIN, Brand, and MPN on both parent variable products and individual variations. Variations inherit parent values unless overridden.

How do I fix Google Merchant Center errors?

Common fixes:

  • Missing GTIN: Add GTIN to product or set “Identifier Exists” to No
  • Missing Brand: Add Brand field to all products
  • Invalid price: Ensure products have valid prices in WooCommerce
  • Missing images: Add product images in WooCommerce

Is the feed URL public?

The feed URL is accessible without authentication so Google can fetch it. It uses a unique hash to prevent guessing. You can regenerate the URL anytime in settings.

Can I use this with other Google plugins?

Yes, this plugin focuses only on product identifiers and feed generation. It’s compatible with Google Site Kit, Google Listings & Ads, and other Google plugins.

How often should I update my feed?

Google recommends updating feeds at least daily. The free version requires manual regeneration. Pro version includes scheduled automatic updates (hourly, daily, weekly).

Does this plugin slow down my site?

No. The plugin only loads on admin pages and during feed generation. It adds no frontend JavaScript or CSS. Feed generation runs via WP-Cron or manual trigger.

What’s the difference between this and Google Listings & Ads?

Google Listings & Ads is Google’s official plugin for syncing products. This plugin gives you more control over product data (GTIN, Brand, MPN fields) and generates standard XML feeds. Many stores use both together.

Is the feed compatible with Google Merchant Center?

Yes, the feed follows Google’s product data specification exactly.

Can I use this with other marketplaces?

Currently supports Google Merchant Center. Pro version adds Facebook, Pinterest, TikTok, Bing, and Snapchat feeds.

What’s the difference between free and Pro?

Free: Manual feed generation, Google Shopping only, community support.
Pro: Scheduled updates, auto-sync on product changes, multi-channel feeds, priority support.

Categories
Ads & product feeds
Plugin details
Version1.0.3
Last updated2026-02-02 11:41am GMT
Added2026-02-02
Requires WordPress6.0
Tested up to6.9.5
Requires PHP8.0
Tags on WordPress.org
Google Merchant Center
google shopping
gtin
product feed
woocommerce feed
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