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  7. Mailchimp for WooCommerce

Mailchimp for WooCommerce

Connect your store to your Mailchimp audience to track sales, create targeted emails, send abandoned cart emails, and more.

200K+ active installs
4.0
(725 ratings)
Free on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping Mailchimp for WooCommerce running.

WordPress compatibility
Tested to 7.0.2
Tested against the WordPress branch in use today.
Last updated
2 months ago
At least 10.6 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
7.4
Your host must be running at least this version.
Requires WordPress
6.2
Requires other plugins
woocommerce
These must be installed and active first.
Support responsiveness
60% of 5 recent threads resolved
From the plugin's WordPress.org support forum.
Contributors
2
200K+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how Mailchimp for WooCommerce is looked after — not on how many stores run it.

82

out of 100
SolidRatings and support history both substantial.
Maintenance
35 / 35
Updated 65 days ago.
WordPress compatibility
20 / 20
Tested to WP 7.0.2 (current).
Support responsiveness
12 / 20
60% of 5 threads resolved.
Merchant satisfaction
9 / 15
4.0/5 across 725 rating(s).
Listing transparency
6 / 10
Provides: description, homepage
Measured 2026-08-01 from the WordPress.org plugin registry.
Ratings

4.0

725 ratings
5★504
4★25
3★16
2★23
1★157
Every rating WordPress.org holds for this plugin, not a sample. Written reviews live in the plugin's WordPress.org reviews forum.

Join the 17 million customers who use Mailchimp, the world’s largest marketing automation platform, to develop their e-commerce marketing strategy. With the official Mailchimp for WooCommerce integration, your customers and their purchase data are automatically synced with your Mailchimp account, making it easy to send targeted campaigns, automatically follow up with customers post-purchase, recommend products, recover abandoned carts, and measure the ROI of your marketing efforts. And it’s completely free.

What you can do with this plugin

  • Sync to your Audience in Mailchimp with purchase data.
  • Sync new subscribers to your Audience when they create an account and opt-in.
  • Set up marketing automations to remind customers about items they left in their cart or viewed on your site, win back lapsed customers, and follow up post-purchase. (Now available for free accounts!)
  • Showcase product recommendations.
  • Track and segment customers based on purchase history and purchase frequency.
  • View detailed data on your marketing performance in your Mailchimp Dashboard.
  • Find new customers, connect with current ones, and drive them all to your website with Facebook and Instagram ads. Then, set up Google remarketing ads to turn your site visitors into shoppers.
  • Automatically embed a pop-up form that converts your website visitors to subscribers.
  • Add discount codes created in WooCommerce to your emails and automations with a Promo Code content block
  • Create beautiful landing pages that make it easy to highlight your products, promote a sale or giveaway, and grow your audience.
  • This plugin is WPML compatible

Important Notes

This plugin supports our most powerful API 3.0 features, and is intended for users who have not yet integrated their WooCommerce stores with Mailchimp.
You can run this new integration at the same time as your current WooCommerce integration for Mailchimp. However, data from the older integration will display separately in subscriber profiles, and can’t be used with e-commerce features that require API 3.0.
WordPress.com compatibility is limited to Business tier users only.

Who is subscribed to my Audience with this plugin?

  • Customers are subscribed to your Audience when they opt-in at checkout or when an account is created. If an account is created through the standard WooCommerce My Account page, they must opt-in to be added.
  • Customers are sent to your Audience as Transactional if they do not opt-in. This is done so you can send abandoned carts or order notifications.
  • If double opt-in is enabled, customers will only be subscribed to your Audience if they approve the subscription from the confirmation email that is sent.

What is the recommended way to sync larger stores?

To optimize the performance of your Mailchimp integration we recommend running the queue in CLI mode. Please refer to this guide in our Wiki.

Are multisite configurations supported?

Multisites are supported, with a few caveats. Please refer to our Wiki page on this topic for more information.

Why aren’t product categories being sent to Mailchimp?

At this time, the synchronization of product categories from WooCommerce to Mailchimp is not supported by the Mailchimp API.

My sync is slow, or has stalled

  • If you’re using the current version of the plugin, it utilizes a queue system powered by Action Scheduler. It depends on WP_CRON to be activated with your hosting provider. Please verify that it is enabled.
  • If you’re using a host that makes use of CPU throttling, please check to see if you’ve hit your limit after initiating the sync.
  • If you’re using Redis, Nginx or MemCache, check to see if you or your hosting provider can exclude certain paths to the REST API and /wp-json/mailchimp-for-woocommerce.
  • If you have a large number of plugins being used, you may need to bump up your memory limit on your server (1GB for example) to accommodate the initial sync.

My question is not listed

If you are unable to sync or connect with Mailchimp, you can open a ticket on our Github plugin page. Please provide the version of the plugin and PHP you’re using, any fatal errors in the WooCommerce logs (WooCommerce -> Status -> Logs) you’re seeing, along with relevant information to the problem you’re experiencing.

Categories
Email & SMS
Plugin details
Version6.1.1
Last updated2026-05-28 4:00pm GMT
Added2016-10-06
Requires WordPress6.2
Tested up to7.0.2
Requires PHP7.4
Tags on WordPress.org
ecommerce
email
mailchimp
Workflows
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