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  7. Meta Pixel Event Tracker for WooCommerce

Meta Pixel Event Tracker for WooCommerce

Adds customizable Meta Pixel event tracking support to WooCommerce.

70+ active installsFree on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping Meta Pixel Event Tracker for WooCommerce running.

WordPress compatibility
Tested to 7.0.2
Tested against the WordPress branch in use today.
Last updated
2 months ago
At least 5.4 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
7.4
Your host must be running at least this version.
Requires WordPress
5.2
Contributors
1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.
70+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how Meta Pixel Event Tracker for WooCommerce is looked after — not on how many stores run it.

Well maintained
Not enough public feedback to put a confident number on this one. Little public feedback — score rests mostly on release activity. What we can see is below.
Maintenance
35 / 35
Updated 60 days ago.
WordPress compatibility
20 / 20
Tested to WP 7.0.2 (current).
Support responsiveness
Not enough data
Only 0 support thread(s) — not enough to judge.
Merchant satisfaction
Not enough data
No ratings yet.
Listing transparency
4 / 10
Provides: screenshots
2 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-01 from the WordPress.org plugin registry.
Ratings

No one has rated this plugin on WordPress.org yet. That is a statement about the ratings page, not about the plugin — plenty of well-kept plugins never collect them.

Meta Pixel Event Tracker for WooCommerce enables you to track key eCommerce events directly in your Meta (Facebook) Ads account, giving you better insights into your customers’ shopping behavior.
It allows you to selectively enable or disable event tracking for various WooCommerce pages and actions.

Features:
* Track ViewContent, AddToCart, InitiateCheckout, and Purchase events.
* Separate enable/disable controls for each page type (Shop, Product, Cart, Checkout, Categories).
* Supports WooCommerce default pages and custom shop/category pages.
* Inline JavaScript injection for faster execution.
* Lightweight and optimized for performance.

Common Use Cases:
* Optimize Meta Ads campaigns by tracking accurate WooCommerce events.
* Create retargeting audiences based on shopper behavior.
* Measure conversion performance for each product category.

Sources

This plugin uses the following third-party libraries:
– FB Events (https://connect.facebook.net/en_US/fbevents.js)

External services

This plugin connects to the Facebook Pixel service in order to provide website analytics and conversion tracking.
It loads the Facebook Pixel script from the following domain:
https://connect.facebook.net/en_US/fbevents.js

When enabled, this service may collect user data as described in Facebook’s terms and privacy policy.
– Terms of Service: https://www.facebook.com/legal/terms
– Privacy Policy: https://www.facebook.com/about/privacy

Does this plugin work with WooCommerce custom shop pages?

Yes. As long as WooCommerce’s core functions detect the page type, tracking will work.

Do I need a Meta Pixel ID?

Yes. You must set up your Meta Pixel in your Meta Business Manager and add your Pixel ID in the plugin settings.

Can I disable tracking on certain pages?

Yes. The plugin has toggle switches in the settings to enable or disable event tracking for specific WooCommerce pages.

Will this plugin slow down my site?

No. The plugin loads minimal inline JavaScript and only runs on WooCommerce-related pages.

Categories
Ads & product feeds
Plugin details
Version1.0.3
Last updated2026-06-02 5:26am GMT
Added2025-08-29
Requires WordPress5.2
Tested up to7.0.2
Requires PHP7.4
Tags on WordPress.org
ecommerce tracking
event tracking
Facebook Pixel
Meta Pixel
woocommerce
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