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  7. Pixel Integration for Snapchat

Pixel Integration for Snapchat

Integrate the Snapchat pixel in WordPress and WooCommerce to track conversions and measure campaign performance. Not affiliated with Snap Inc.

300+ active installs
3.9
(9 ratings)
Free on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping Pixel Integration for Snapchat running.

WordPress compatibility
Tested to 7.0.2
Tested against the WordPress branch in use today.
Last updated
2 months ago
At least 2.9 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
5.6
Your host must be running at least this version.
Requires WordPress
5.0
Contributors
3
300+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how Pixel Integration for Snapchat is looked after — not on how many stores run it.

92

out of 100
Well maintainedSome ratings or support history.
Maintenance
35 / 35
Updated 64 days ago.
WordPress compatibility
20 / 20
Tested to WP 7.0.2 (current).
Support responsiveness
Not enough data
Only 0 support thread(s) — not enough to judge.
Merchant satisfaction
9 / 15
3.9/5 across 9 rating(s).
Listing transparency
10 / 10
Provides: screenshots, description, homepage
1 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-01 from the WordPress.org plugin registry.
Ratings

3.9

9 ratings
5★6
4★0
3★0
2★2
1★1
Every rating WordPress.org holds for this plugin, not a sample. Written reviews live in the plugin's WordPress.org reviews forum.

Pixel Integration for Snapchat provides a seamless way to integrate the Snapchat tracking pixel into your WordPress website and WooCommerce store. It allows you to track user interactions and conversions, helping you measure the effectiveness of your Snapchat advertising campaigns. This plugin is not affiliated with or endorsed by Snap Inc.

Key Features

  • Easy Setup – Simply enter your Pixel ID and you’re ready to go
  • WordPress Integration – Track user activity across your entire WordPress site
  • WooCommerce Support – Track standard e-commerce events automatically
  • Easy Digital Downloads Support – Track digital product sales and downloads
  • Flexible Configuration – Choose exactly which pages and events to track
  • AJAX Support – Compatible with AJAX-powered add-to-cart functionality
  • User Email Tracking – Improve conversion tracking with user email data
  • Modern Admin Interface – Intuitive settings panel

Supported Events

The plugin supports all standard Snapchat pixel events:

  • PAGE_VIEW – Tracks when users view any page
  • VIEW_CONTENT – Tracks when users view product pages
  • ADD_CART – Tracks when users add products to cart
  • START_CHECKOUT – Tracks when users begin the checkout process
  • ADD_BILLING – Tracks when users add billing information
  • PURCHASE – Tracks when users complete a purchase
  • SEARCH – Tracks search queries on your site

WooCommerce Integration

When used with WooCommerce, the plugin automatically tracks:

  • Product views with detailed product data
  • Add to cart actions (including AJAX add to cart)
  • Checkout initiation
  • Purchase completion with transaction data

Easy Digital Downloads Integration

When used with Easy Digital Downloads, the plugin automatically tracks:

  • Digital product views with detailed product data
  • Add to cart actions for digital products
  • Checkout initiation for digital purchases
  • Purchase completion with transaction data

Privacy and GDPR

This plugin collects data for conversion tracking purposes and sends it to Snap Inc. via the Snapchat Pixel SDK (see External services below). To ensure GDPR compliance, we recommend:

  1. Updating your privacy policy to disclose the use of the Snapchat tracking pixel and what data is transmitted to Snap Inc.
  2. Implementing a cookie consent solution before loading marketing/tracking scripts (the plugin respects the WordPress Consent API when available)
  3. Only enabling user email tracking with proper consent

Upcoming Features

  • SAVE event for Wishlist for products or items
  • SIGNUP event for all signups on website

External services

This plugin connects to Snap Inc. services to load and run the Snapchat Pixel for conversion tracking.

Snapchat Pixel SDK (sc-static.net)

  • What it is: JavaScript SDK served from https://sc-static.net/scevent.min.js, used to initialize your Pixel ID and send standard Snapchat tracking events (for example PAGE_VIEW, VIEW_CONTENT, ADD_CART, START_CHECKOUT, PURCHASE).
  • When it loads: Only on front-end pages where you have enabled pixel tracking and configured a Pixel ID.
  • What data is sent: Your Pixel ID, optional user email (admin default or logged-in user email if enabled), and page/event data such as search terms, product IDs, prices, currency, and transaction IDs on WooCommerce or Easy Digital Downloads pages. Snapchat’s script may also collect browser and device data according to Snap Inc. policies.
  • Service provider: Snap Inc.
  • Terms of Service: https://www.snap.com/terms
  • Privacy Policy: https://values.snap.com/privacy/privacy-policy

This plugin is not affiliated with or endorsed by Snap Inc.

Can I use this plugin with Snapchat for WooCommerce?

No — not for the same store and Pixel ID. The official Snapchat for WooCommerce plugin (by WooCommerce) also loads pixel and server-side conversion tracking. This plugin detects when that integration is connected and pauses its own frontend tracking automatically to prevent duplicate conversions. If both plugins are installed, use one plugin for WooCommerce tracking, not both.

Does this plugin use external services?

Yes. This plugin loads the Snapchat Pixel SDK from Snap Inc. (sc-static.net) to send conversion tracking events. See the External services section above for details on what data is sent, when it is sent, and links to Snap Inc. Terms of Service and Privacy Policy.

How do I find my Pixel ID?

You can find your Pixel ID in your Snapchat Ads Manager. Go to the “Events Manager” section and select your pixel. The Pixel ID will be displayed at the top of the page.

How can I verify that my pixel is working correctly?

You can download the Snap Pixel Helper Chrome Extension (an official Snapchat tool) from the Chrome Web Store. This tool will show you when the pixel fires on your website.

Does this plugin work with WooCommerce?

Yes! The plugin has built-in support for WooCommerce and can track all standard e-commerce events automatically.

Does this plugin work with Easy Digital Downloads?

Yes! The plugin has built-in support for Easy Digital Downloads and can track all standard digital product events automatically.

Will this plugin slow down my website?

No, the plugin is designed to be lightweight and efficient. The pixel code is loaded asynchronously, which means it won’t block your page from loading.

Is this plugin compatible with caching plugins?

Yes, the plugin is compatible with most caching plugins. However, for dynamic events like add-to-cart, you may need to exclude certain pages from caching.

Where can I find more information on the Snapchat tracking pixel?

You can find more information on the Snapchat Pixel documentation page.

I am a developer. Can I help improve the plugin?

Of course! This plugin is open-sourced on GitHub. You can find the code and contribution instructions in the plugin repository.

Categories
Ads & product feeds
Plugin details
Version1.9.7
Last updated2026-05-29 7:11pm GMT
Added2019-09-23
Requires WordPress5.0
Tested up to7.0.2
Requires PHP5.6
Tags on WordPress.org
conversion tracking
pixel
snapchat
tracking
woocommerce
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