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  7. Dynamic Remarketing for Google Ads and WooCommerce

Dynamic Remarketing for Google Ads and WooCommerce

This plugin integrates the Google Ads Dynamic Remarketing Tracking pixel with customized ecommerce variables in a WooCommerce shop.

2K+ active installs
4.6
(32 ratings)
Free on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping Dynamic Remarketing for Google Ads and WooCommerce running.

WordPress compatibility
Tested to 5.7.15 — 13 branches behind 7.0
Has not been tested against WordPress in a long time. Treat an update as a change that needs testing.
Last updated
10 months ago
At least 4.6 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
false
Your host must be running at least this version.
Requires WordPress
3.1
Contributors
2
2K+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how Dynamic Remarketing for Google Ads and WooCommerce is looked after — not on how many stores run it.

60

out of 100
Mixed signalsSome ratings or support history.
Maintenance
26 / 35
Updated 312 days ago.
WordPress compatibility
0 / 20
13 WP branches behind — untested on current WordPress.
Support responsiveness
Not enough data
Only 0 support thread(s) — not enough to judge.
Merchant satisfaction
12 / 15
4.6/5 across 32 rating(s).
Listing transparency
10 / 10
Provides: screenshots, description, homepage
1 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-01 from the WordPress.org plugin registry.
Ratings

4.6

32 ratings
5★28
4★0
3★1
2★0
1★3
Every rating WordPress.org holds for this plugin, not a sample. Written reviews live in the plugin's WordPress.org reviews forum.

This plugin is deprecated. All its features and much more has been merged into our main plugin, the WooCommerce Pixel Manager.

Do you have a WooCommerce shop and want to run dynamic remarketing campaigns with Google Ads? This plugin will insert the customized remarketing pixel on all your shop pages. Google Ads will then be able to collect customer behaviour data (product viewers, buyers, order value, cart abandoners, etc). Based on this data you will be able to run targeted remarketing campaigns.

Requirements

  • WooCommerce
  • WooCommerce Google Product Feed plugin or something similar to upload the products to the Google Merchant Center
  • Google Merchant Center Account with all products uploaded
  • Google Ads account with a configured remarketing tag

Highlights of this plugin

  • Easy to install
  • Accurate. Several methods have been build in to avoid tracking of shop managers, deduplication of purchases, etc.

Cookie Consent Management

The plugin uses data from several Cookie Consent Management plugins to avoid injecting the tracking pixel, in case a visitor doesn’t want to be tracked by third party pixels.

It works with the following Cookie Consent Management plugins:

  • Cookie Notice
  • Cookie Law Info
  • GDPR Cookie Compliance

It is also possible for developers of Cookie Consent Management plugins to deactivate our plugin with a filter, in case a visitor opts out of third party pixel tracking. Simply use the following code:

add_filter( 'wgdr_third_party_cookie_prevention', '__return_true' );

Installation support

Installing the plugin is pretty simple. Just activate it and enter the conversion ID and if necessary the product prefix.

If you also need to to set up the Google Merchant Center first the entire setup becomes more complex. If you would like us to do the setup for you please contact us for an offer: support@sweetcode.com

Similar plugins

If you like this plugin, have a look at our other Google Ads related plugin: Pixel Manager for WooCommerce

Support Info

We will only support installations which run the most current versions of WordPress and WooCommerce.

More information

Please find more information about Google Ads remarketing on following pages:

Dynamic Display Ads
Dynamic Remarketing

Why does Google Ads report an error?

Give Google Ads time to pick up the code. It can take up to 48 hours.

How do I check if the plugin is working properly?

Download the Google Tag Assistant browser plugin. It is a powerful tool to validate all Google tags on your pages. Bear in mind that validating the Merchant Center Feed only works on product pages.

The plugin messes up my theme. What is happening?

It has been reported in several occasions that minifaction plugins mess up the Javascript code which lead to errors in the theme. The Javascript code for the tracking needs to be placed exactly as Google requires it. To solve this issue turn off the minification plugin.

Does the plugin support variations?

Yes.

The tracking pixel matches regular feeds and also feeds with variations, as long as the variations are uploaded with the correct item_group_id (which is basically the id of the parent product): Dynamic Remarketing with Group ID

And will the dynamic ad show exactly the variations the visitor has visited? And the answer to that is not necessarily. But, don’t worry about specific variations too much. Even if the visitor is only being served the parent product he has visited (not the variation), the dynamic banner will lead to a much higher click-through-rate already.

Also look at this answer in the Google Ads Community (coming from a Google developer): Dynamic Remarketing Tag and Variations

I am getting following error: “We haven’t detected the Google Analytics remarketing functionality on your website.” What can I do?

This plugin doesn’t support Google Analytics Remarketing, only Google Google Ads Remarketing (as the plugin name says).

I am getting following error: “There are problems with some of your custom parameters for Retail.” What can I do?

Give Google Ads time to pick up the code. It can take up to 48 hours.

I am getting following error: “Only 20 of 50 page visits that have passed an ID (or 40%) match IDs in your Merchant Center feed.” What can I do?

It indicates that not all products have been uploaded to the Google Merchant Center. As long as you don’t upload all of them you will see this error.

Also it could be that you haven’t waited the 48 hours time period until Google Ads has processed everything properly.

Where can I report a bug or suggest improvements?

Please report your bugs and support requests in the support forum for this plugin: Plugin Support Forum

We will need some data to be able to help you.

  • Website address
  • WordPress version
  • WooCommerce version
  • WooCommerce theme and version of the theme
  • The Google Ads remarketing tags conversion ID and conversion label

(Most of this information is publicly viewable on your webpage. If you still want to keep it private don’t hesitate to send us a support request to support@support.com)

Why does Google Ads report that the ecomm_prodid are not found?

  • After installation wait a few days. It can take that long until all is processed correctly.
  • You need the prefix only if you use the WooThemes Google Product Feed plugin.
  • Check if you really have loaded all products into the feed and into the Google Merchant Center.

Categories
Ads & product feeds
Plugin details
Version1.8.2
Last updated2025-09-23 11:39am GMT
Added2013-10-18
Requires WordPress3.1
Tested up to5.7.15
Requires PHPfalse
Tags on WordPress.org
dynamic remarketing
dynamic retargeting
google ads
woocommerce
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