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  4. Brevo for WooCommerce

Brevo for WooCommerce

All-in-one WooCommerce email marketing, automation, SMS, and CRM by Brevo. Grow your store with powerful marketing tools.

30K+ active installs
3.2
(49 ratings)
Free on WordPress.org
View on WordPress.orgSupport forum
Will this break my store?

What the WordPress.org registry says about keeping Brevo for WooCommerce running.

WordPress compatibility
Tested to 6.9.5 — 1 branch behind 7.0
Tested against the WordPress branch in use today.
Last updated
2 months ago
At least 10.4 releases a year since launch. WordPress.org only lists versions still available for download, so the real number may be higher.
Requires PHP
5.6
Your host must be running at least this version.
Requires WordPress
4.3
Contributors
1
A single maintainer. Worth knowing if the plugin is load-bearing for your store.

30K+ active installsWordPress.org reports installs in bands, not exact counts.
Maintenance & trust

Scored on how Brevo for WooCommerce is looked after — not on how many stores run it.

80

out of 100
SolidSome ratings or support history.

Maintenance
35 / 35
Updated 45 days ago.
WordPress compatibility
14 / 20
Tested to WP 6.9.5, 1 branch(es) behind.
Support responsiveness
Not enough data
Only 1 support thread(s) — not enough to judge.
Merchant satisfaction
5 / 15
3.2/5 across 49 rating(s).
Listing transparency
10 / 10
Provides: screenshots, description, homepage
1 of 5 measures had too little evidence to score. They are left out of the total rather than counted as zero — otherwise a plugin would be marked down for being small rather than for being poorly kept.Measured 2026-08-01 from the WordPress.org plugin registry.
Ratings

3.2

49 ratings
5★24
4★2
3★3
2★2
1★18
Every rating WordPress.org holds for this plugin, not a sample. Written reviews live in the plugin's WordPress.org reviews forum.

Brevo’s plugin for WooCommerce is the easiest way to integrate your store and send better communications.

Trusted by over 600,000 businesses worldwide, Brevo is an all-in-one marketing platform for engaging with your contacts and building better customer relationships through targeted and meaningful communication.

Cover your entire marketing funnel with one single tool:

  • Contacts — Sync your customers and new subscribers to grow your list and store with free unlimited contacts storage.
  • Email marketing — Engage customers with beautifully designed email campaigns created in an intuitive drag-and-drop email editor or using our rich text or HTML options.
  • Segmentation — Target your campaigns with precision thanks to our powerful contact segmentation engine based on purchase history.
  • Automation — Use triggered emails to connect with customers who visited your website or left an item in their cart. Automatically follow up post-purchase via email and/or SMS. Design intricate marketing automation workflows in our visual editor.
  • Conversations — Stay connected with your audience and divide communication tasks among team members using Chat, CRM and Push Notification features.
    You can use it as a CRM for WooCommerce, tracking orders and automatically syncing payment transactions.

How to get started

1. Install, and activate the plugin in your WooCommerce store.
2. Create a Brevo account or log into an existing account.
3. Sync WooCommerce data to Brevo (lead and/or customer).

After you sync your historical and new WooCommerce store data with Brevo to better manage your customers and their orders,
you can deploy effective email and SMS campaigns, improve transactional email deliverability, and track detailed metrics including delivery, open and click rates.

Email Marketing

Promote your brand and grow your business with beautifully designed emails. Our easy to use template builder allows you to create personalized messages and build meaningful relationships with your contacts.

Email Marketing features:

  • Create WooCommerce email templates that look great on every device.
    Using our drag-and-drop email editor, you can quickly create beautiful, responsive emails and personalize them to showcase your business and keep subscribers in the loop about new product launches, promotions, blog posts, and more.
    Choose one of Brevo’s 40+ pre-designed templates — all you have to do is add your content and send.
  • Send personalized newsletters and promotional email campaigns to your subscribers.
  • Send confirmation emails with optimized deliverability.
  • Use WooCommerce order variables directly within your Brevo email templates.
  • Monitor the most important email metrics: delivery, open and click rates.
  • Enable and manage customer subscriptions: opt-out, opt-in, or double opt-in after order creation or completion.
  • Order tracking: transactional data (order ID, price, etc.) is saved in Brevo to enable powerful segmentation.
  • Create and send confirmation text messages after key events like new order or order shipment.
  • Send text message campaigns to all customers or subscribers.

Learn more with the free Brevo Email Marketing academy and these hands-on tutorials:

WooCommerce Email Marketing: A Beginner’s Guide

Certification for Email Marketing

Automation

Brevo offers a flexible and versatile marketing automation platform.

The Brevo Tracker script lets you track web behavior from your contacts to use alongside email engagement data to create complex automation workflows that save you time and help you scale and grow your business.

How does Marketing Automation work?

Marketing Automation features:

Brevo marketing automation allows you to create a wide range of automated workflows that help you grow your store by improving engagement, increasing traffic & revenue, and building relationships. Marketing automation is free up to 2,000 contacts

  • Welcome message — Send a welcome email after a subscriber joins your list.
  • Marketing activity — Send follow-up emails based on whether contacts open or click on an email campaign.
  • Anniversary date — Send an annual email or series of emails based on a special event or birthday.
  • Website event — Send an email after a contact performs a specific action on your website.
  • Transactional activity — Send an email based on whether contacts open or click on transactional emails.
  • Page visit — Send an email after a contact visits a specific page on your website.
  • Abandoned cart — Send an email after a contact leaves an item in their cart.
  • Page visit — Send an email after a contact visits a specific page on your website.
  • Product purchase — Send an email when a product is purchased on your website.

Learn with free Brevo Marketing Automation academy and these hands-on tutorials:

WooCommerce Abandoned Cart Email Strategies to Recover More Orders

Certification for Marketing Automation

Conversations

Live Chat and messaging platform for sales and support

Find new customers and provide instant customer service via a chat widget on your website, or use Facebook Messenger, Instagram Direct, and WhatsApp to drive traffic to your site, increase sales and average order value through live conversations.

Brevo Conversations is free for 1 user.

Conversations features:

  • Bring all your customer conversations under one roof and connect with customers where they are, across Live Chat, Facebook Messenger, and Instagram.
  • Create personalized experiences for your web visitors, answer questions in real time, and convert visitors by helping them find what they’re looking for.
  • Amplify lead generation for your CRM
  • Respond to your clients from anywhere, at any time using the Brevo Conversations mobile app, available for both iOS & Android.

GDPR

GDPR compliance, in itself, is never truly finished. It’s an ongoing process that requires regular monitoring and confirmation.

Brevo is proud to be continuously working to maintain GDPR compliance in order to remain a trusted third-party software provider for our users.

Developers

The Brevo API allows you to programmatically execute a wide range of code operations which are also available through the user interface.

Follow Us

  • Our Official Website – https://www.brevo.com
  • LinkedIn – https://www.linkedin.com/company/brevo
  • Our Facebook Page – https://www.facebook.com/brevo.official
  • Our Twitter Account – https://twitter.com/brevo_official

Credits

This plugin was created by Brevo.

What is Brevo?

Brevo is a powerful all-in-one marketing platform. Over 600 000 companies around the world trust Brevo to deliver their emails and SMS messages.
Brevo combines competitive pricing and excellent deliverability & powerful features such as Email, SMS, Facebook, Chat, CRM, and marketing automation.
Brevo is available and supported in 6 languages: English, French, Spanish, German, Italian, and Portuguese.

Why use Brevo as an SMTP relay for my WooCommerce confirmation emails?

By using Brevo’s SMTP, you will avoid the risk of having your legitimate emails ending up in the spam folder and you will have statistics on emails sent: deliverability, opens, clicks, etc. Brevo’s proprietary infrastructure optimizes your deliverability, enabling you to focus on your content.

Why do I need a Brevo account?

The Brevo for WooCommerce plugin uses Brevo’s API to synchronize contacts, send emails and get statistics. Creating an account on Brevo is free and takes less than 2 minutes. Once logged into your account, you can get the API key, and you can send up to 300 emails / day on the free (forever) plan.

Do I have to pay to use the plugin and send emails?

No, the plugin is totally free and Brevo offers a free forever plan with 9,000 emails per month. Additionally, Brevo comes with unlimited contacts (including on the free plan), so there is no hidden cost.
If you need to send more than 300 emails / day, check out our pricing. Paid plans start at $25 / month to send up to 10 000 emails / month with no daily sending limit.

How do I synchronize my lists?

You have nothing to do – synchronization is automatic! It doesn’t matter whether your lists were uploaded on your WordPress interface or on your Brevo account: they will always remain up-to-date on both sides.
Brevo also integrates with most lead capture and advanced form builder plugins.

How can I receive support?

If you need some assistance, you can post an issue in the Support tab, or send us an email at contact@brevo.com.

Categories
Email & SMS
Plugin details
Version4.0.55
Last updated2026-06-17 10:43am GMT
Added2014-05-22
Requires WordPress4.3
Tested up to6.9.5
Requires PHP5.6

Tags on WordPress.org
Email Marketing
marketing automation
newsletter
sms
woocommerce
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