Heygen
HeyGen scores 49/100 on xpay's Agent-Ready Index v2: partial pricing visibility; self-serve checkout is available; a free entry path exists.
HeyGen pricing
Free
Free
Creator
$29/mo
flatPro
$99/mo
flatBusiness
$149/mo
flatEnterprise
Contact sales
How Heygen scores on the agent-ready dimensions
Public pricing visibility
15 / 15
Self-serve checkout
15 / 15
Public API + docs
0 / 20
Usage-based / metered pricing
0 / 20
Free entry path
7 / 7
No sales call required
7 / 7
Card / wallet / x402 payment
5 / 6
Machine-readable bonus (MCP / OpenAPI)
0 / 10
Total
49 / 100
What it actually costs at typical scale
1 creator on Creator plan (monthly)
$29/mo
Team of 5 on Business plan (monthly)
$229/mo
Can an autonomous agent transact here?
Can create account
Can enter payment method
Can upgrade plan
Can buy more usage
Can cancel online
Payment methods
Human approval recommended
Pricing transparency
partial
Purchase motion
self_serve
Demo required
Quote required
Annual commit required
Auto-renewal mentioned
Cancellation policy visible
Refund policy visible
Invoice payment available
Purchase orders supported
MSA required
DPA available
Security review required
Trial
Available, no card
Trust & compliance
SSO / SAML
RBAC
Audit logs
Positioning & ecosystem
“Flexible pricing plans for every creator and team”
Buyer persona
Six-step check: can an agent actually buy from Heygen?
Discover price
Select a plan
Pay per task
Avoid a sales call
API docs without auth
Estimate cost upfront
Pros and cons for AI agents
Observational summary written by xpay from the signals captured on 2026-05-06. Not a review of the product — only of its current pricing posture for agent buyers.- Pricing is publicly visible on an indexable page — agents can read tiers without scraping past auth.
- Every advertised tier is self-serve; no tier requires scheduling a call.
- A free tier exists, lowering the bar for an agent builder to prototype before committing budget.
- No per-unit price was advertised, so an agent has no way to estimate the cost of a single task.
- API documentation is gated or absent; an agent cannot inspect the integration surface without authentication.
- No /.well-known/ai-pricing.json or equivalent machine-readable pricing manifest is published — agents must rely on HTML scraping.
How Heygen could lift its score
Add a per-unit price (e.g. $X / 1K calls) to the pricing page so an agent can compute its own cost before committing.
| pricing_visible | true |
| headline_phrasing | Flexible pricing plans for every creator and team — Flexible pricing plans for every creator and team |
| tier_count | 6 |
| lowest_paid_entry_usd | 0 |
| free_tier | true |
| free_tier_terms | null |
| per_unit_price | null |
| annual_required | true |
| self_serve_paid_tiers | 0 |
| sales_only_tiers | 1 |
| public_api_docs_url | https://www.heygen.com/api-pricing |
| api_docs_auth_walled | false |
| ai_pricing_json_present | false |
| agents_txt_present | false |
| anonymous_purchase_path | false |
| per_unit_classification | null |
| usage_headline_present | false |
| custom_tier_present | true |
| agent_friendly | {"ai_pricing_json":false,"agents_txt":false,"llms_txt":true,"sitemap_xml":true,"mcp_server_card":false,"agent_skills_index":false,"x402_supported":false} |
View raw extracted page text →
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See agent-ready picksHeygen
49
/ 100 (rubric v2.0)AI Video Generator
Flexible pricing plans for every creator and team — Flexible pricing plans for every creator and team
6
Yes
Free
0 / 1
Public
No
Not published
2026-05-09
Tier-based subscription
HeyGen pricing starts at $0/mo for the Free plan; paid plans go up to $149/mo for the Business plan. Billed monthly or annually.
Free plan (Free)
Discovery files and protocols
Side-channel signals — informational, not part of the score. Each protocol is independent; adoption signals the publisher is thinking about agent buyers.ai-pricing.json
agents.txt
llms.txt
sitemap.xml
MCP Server Card
Agent Skills
x402 / MPP
Compare Heygen with peers
Highest-scoring companies in the same category that an AI agent might evaluate as an alternative.Magic Hour
82
Synthesia
78
Hour One
77
VidAU
72
Artflow
72
Elai.io
69
Hipclip
69
Submagic
69
Explore the Agent-Ready SaaS Index
25,480+ SaaS scored on agent-buyability — browse by readiness band, category, or jump straight to a pay-per-run tool on xpay.tools.