Brands in the answer
20
Marketplace share
35%
Independent-brand share
65%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Nuncas Pavimentinuncaspavimenti.com | 100% of answers | €14.00 | Claim | ||
2 | — | Brawn Multiusobrawnmultiuso.com | 100% of answers | €1.89 | Claim | ||
3 | — | dm Italiadmitalia.com | 100% of answers | €4.79 | Claim | ||
4 | — | Foam Cleanerfoamcleaner.com | 100% of answers | €17.99 | Claim | ||
5 | — | IwonaTECiwonatec.com | 100% of answers | €5.04 | Claim | ||
6 | — | Pestaliapestalia.com | 100% of answers | €6.90 | Claim | ||
7 | — | EOLO Aspirapolvereeoloaspirapolvere.com | 100% of answers | €755.25 | Claim | ||
8 | — | Les Choses Simplesleschosessimples.com | 100% of answers | €17.00 | Claim | ||
9 | — | Krcher Professionalkrcherprofessional.com | 100% of answers | €295.00 | Claim | ||
10 | — | Pressurized Steampressurizedsteam.com | 100% of answers | €102.25 | Claim | ||
11 | — | Conga X80congax80.com | 100% of answers | €399.00 | Claim | ||
12 | — | Osmiaosmia.com | 100% of answers | €9.96 | Claim | ||
13 | — | Karyn Siegel-Maierkarynsiegelmaier.com | 100% of answers | €15.43 | Claim | ||
14 | — | csj emballagescsjemballages.com | 100% of answers | €3.94 | Claim | ||
15 | — | Magic Cleaningmagiccleaning.com | 100% of answers | €13.99 | Claim | ||
16 | — | Biolaboratoriumbiolaboratorium.com | 100% of answers | €14.46 | Claim | ||
17 | — | Cicaliacicalia.com | 100% of answers | €67.49 | Claim | ||
18 | — | 4-in-1 Foam4in1foam.com | 100% of answers | €15.98 | Claim | ||
19 | — | MediaWorldmediaworld.com | 67% of answers | €12.49 | Claim | ||
20 | — | Andrea Lolli Webandrealolliweb.com | 100% of answers | €17.67 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price11/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Italy. I want to buy cleaning household online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Cleaning Household in other countries
Other categories in Italy
Run a cleaning household store in Italy?
See exactly where you stand on this shelf — and what moves you up it.