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  1. Agentic Commerce Index
  3. United States

🇺🇸 United States: the AI shopping shelf this week

What AI shoppers in United States are being told to buy, across 41 categories.
Week of Jul 20, 2026·3 runs·reconstructed index
Categories tracked
41

0

Brands in answers
741

0

Independent share
79%

0

%
Biggest shake-up
—
movement starts next week
This week in United States

This is the first reading for United States — the standings below are the baseline. The Ordinary leads Skincare. Independent brands hold 79% of AI shopping answers here on average. Week-over-week movement starts next week.

Every category we watch here

Skincare
A

#1 · The Ordinary

80% independent
Nail Care
B

#1 · Manucurist Active

60% independent
Makeup
B

#1 · Macy's Large

90% independent
Haircare
A

#1 · Living Proof

90% independent
Personal Care
A

#1 · Native

85% independent
Fragrance Home Scent
A

#1 · Vinevida

95% independent
Essential Oils
B

#1 · Plant Therapy

70% independent
Supplements
A

#1 · The Vitamin Shoppe

60% independent
Pet Food Supplies
A

#1 · Two Bostons Pet Boutique

100% independent
Equine
B

#1 · Platinum Performance

100% independent
Tea Matcha
B

#1 · Matcha Organics

65% independent
Coffee
A

#1 · Stumptown Coffee

55% independent
Wine
B

#1 · Barefoot White

100% independent
Beer Spirits
B

#1 · Hard To Find Whisky

100% independent
Specialty Food
A

#1 · Clean Eatz Kitchen

100% independent
Beverages
B

#1 · Grand Cru Wine & Spirits

70% independent
Jewelry
A

#1 · Quince

100% independent
Watches
B

#1 · Fossil

100% independent
Fashion Apparel
A

#1 · LOFT

100% independent
Footwear
B

#1 · Nike

100% independent
Bags Accessories
A

#1 · Lands' End

95% independent
Baby Kids
A

#1 · Ten Little

70% independent
Toys Games
B

#1 · Exploding Kittens

30% independent
Home Decor
A

#1 · Crate & Barrel

60% independent
Art
A

#1 · Lulu and Georgia

90% independent
Bedding Bath
A

#1 · Macy's Kathryn

95% independent
Furniture
A

#1 · Crate & Barrel

95% independent
Kitchen Dining
A

#1 · Home Depot

95% independent
Home Improvement Diy
A

#1 · Arrow Tool Group

65% independent
Cleaning Household
B

#1 · Lysol All

60% independent
Plants Flowers
B

#1 · May Night

85% independent
Garden Outdoor Living
B

#1 · Amopatio

55% independent
Sports Fitness
A

#1 · Tempo

80% independent
Electronics
A

#1 · PlayStation

70% independent
Air Purifiers Home Tech
B

#1 · Shark NeverChange

45% independent
Books Media
A

#1 · Famesick

45% independent
Office Stationery
B

#1 · Barnes & Noble

60% independent
Greeting Cards Gifts
A

#1 · Seattle Seed Company

90% independent
Crafts Hobby
A

#1 · Hobby House Needleworks

65% independent
Auto Moto Accessories
A

#1 · Neewer -

80% independent
Eyewear
B

#1 · Ray-Ban Meta

90% independent
Other countries
🇦🇺 Australia🇦🇹 Austria🇧🇪 Belgium🇨🇦 Canada🇨🇿 Czechia
Run a store in United States?

See which categories already recommend you here — and which don't yet.

See where you stand
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