Brands in the answer
20
Marketplace share
20%
Independent-brand share
80%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | H&M IThandmit.com | 100% of answers | €14.99 | Claim | ||
2 | — | YARKIM Womensyarkimwomens.com | 100% of answers | €18.24 | Claim | ||
3 | — | Lovablelovable.com | 100% of answers | €12.72 | Claim | ||
4 | — | T-Shirt Donnatshirtdonna.com | 100% of answers | €26.99 | Claim | ||
5 | — | Ecru XSecruxs.com | 100% of answers | €249.00 | Claim | ||
6 | — | Vila Cardiganvilacardigan.com | 100% of answers | €35.99 | Claim | ||
7 | — | New Eranewera.com | 100% of answers | €38.00 | Claim | ||
8 | — | Michael Korsmichaelkors.com | 100% of answers | €170.00 | Claim | ||
9 | — | VIDUSSA Womensvidussawomens.com | 100% of answers | €29.99 | Claim | ||
10 | — | Only T-shirtonlytshirt.com | 100% of answers | €14.99 | Claim | ||
11 | — | Urban Jungleurbanjungle.com | 100% of answers | €22.50 | Claim | ||
12 | — | Camicia Uomocamiciauomo.com | 100% of answers | €120.00 | Claim | ||
13 | — | Donnadonna.com | 100% of answers | €7.99 | Claim | ||
14 | — | We Fashionwefashion.com | 100% of answers | €18.00 | Claim | ||
15 | — | Lacoste ITlacosteit.com | 100% of answers | €119.00 | Claim | ||
16 | — | NONSAR Camicettanonsarcamicetta.com | 100% of answers | €27.99 | Claim | ||
17 | — | Slowearslowear.com | 100% of answers | €215.00 | Claim | ||
18 | — | Pinkopinko.com | 100% of answers | €105.00 | Claim | ||
19 | — | SCAGLIONE TURTLEscaglioneturtle.com | 100% of answers | €338.00 | Claim | ||
20 | — | Otriumotrium.com | 100% of answers | €44.99 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price10/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Italy. I want to buy fashion apparel online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Fashion Apparel in other countries
Other categories in Italy
Run a fashion apparel store in Italy?
See exactly where you stand on this shelf — and what moves you up it.