Brands in the answer
20
Marketplace share
20%
Independent-brand share
80%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Kirkland's Homekirklandshome.com | 100% of answers | $22.49 | Claim | ||
2 | — | west elmwestelm.com | 100% of answers | $35.00 | Claim | ||
3 | — | Madison Parkmadisonpark.com | 100% of answers | $39.59 | Claim | ||
4 | — | World Marketworldmarket.com | 100% of answers | $99.99 | Claim | ||
5 | — | The Citizenrythecitizenry.com | 100% of answers | $999.00 | Claim | ||
6 | — | MacKenzie-Childsmackenziechilds.com | 100% of answers | $89.00 | Claim | ||
7 | — | Diptyquediptyque.com | 100% of answers | $145.00 | Claim | ||
8 | — | The Oblisttheoblist.com | 100% of answers | $342.00 | Claim | ||
9 | — | Threshold Shortthresholdshort.com | 100% of answers | $20.00 | Claim | ||
10 | — | LTD Commoditiesltdcommodities.com | 100% of answers | $19.99 | Claim | ||
11 | — | Anthropologieanthropologie.com | 100% of answers | $24.00 | Claim | ||
12 | — | Michael Arammichaelaram.com | 100% of answers | $240.00 | Claim | ||
13 | — | Sonoma Goodssonomagoods.com | 100% of answers | $19.19 | Claim | ||
14 | — | Better Homesbetterhomes.com | 100% of answers | $14.97 | Claim | ||
15 | — | Gold Shelfgoldshelf.com | 100% of answers | $59.99 | Claim | ||
16 | — | Bed Bath & Beyondbedbathandbeyond.com | 100% of answers | $65.35 | Claim | ||
17 | — | Pottery Barnpotterybarn.com | 100% of answers | $49.50 | Claim | ||
18 | — | H&Mhandm.com | 100% of answers | $15.99 | Claim | ||
19 | — | Hearth & Handhearthandhand.com | 67% of answers | $19.99 | Claim | ||
20 | — | At Homeathome.com | 100% of answers | $24.99 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price14/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Sweden. I want to buy home decor online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Home Decor in other countries
Other categories in Sweden
Run a home decor store in Sweden?
See exactly where you stand on this shelf — and what moves you up it.