Brands in the answer
20
Marketplace share
20%
Independent-brand share
80%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Bongo Soinbongosoin.com | 100% of answers | €109.90 | Claim | ||
2 | — | Skincareskincare.com | 100% of answers | €26.94 | Claim | ||
3 | — | Dove Bodydovebody.com | 100% of answers | €9.95 | Claim | ||
4 | — | Dr Bronner'sdrbronners.com | 100% of answers | €17.95 | Claim | ||
5 | — | Korres Yaourtkorresyaourt.com | 100% of answers | €20.24 | Claim | ||
6 | — | 12x -12x.com | 100% of answers | €2.25 | Claim | ||
7 | — | Multibazarmultibazar.com | 100% of answers | €12.99 | Claim | ||
8 | — | Garnier PureActivegarnierpureactive.com | 100% of answers | €4.99 | Claim | ||
9 | — | Ejove Aloeejovealoe.com | 100% of answers | €8.75 | Claim | ||
10 | — | 55.com | 100% of answers | €24.98 | Claim | ||
11 | — | Beccy Handsbeccyhands.com | 100% of answers | €12.70 | Claim | ||
12 | — | Natura Sibericanaturasiberica.com | 100% of answers | €7.09 | Claim | ||
13 | — | Care tocareto.com | 100% of answers | €3.99 | Claim | ||
14 | — | STARSKIN Luminousstarskinluminous.com | 100% of answers | €20.95 | Claim | ||
15 | — | Vbeaut Skincarevbeautskincare.com | 100% of answers | €20.06 | Claim | ||
16 | — | Vecua Honeyvecuahoney.com | 100% of answers | €12.99 | Claim | ||
17 | — | Unicura Vloeibareunicuravloeibare.com | 100% of answers | €16.50 | Claim | ||
18 | — | Organic Shoporganicshop.com | 100% of answers | €6.95 | Claim | ||
19 | — | Kit Epilationkitepilation.com | 100% of answers | €30.75 | Claim | ||
20 | — | ApriL Parfumerie BEaprilparfumeriebe.com | 67% of answers | €9.90 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price11/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Belgium. I want to buy personal care online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Personal Care in other countries
Other categories in Belgium
Run a personal care store in Belgium?
See exactly where you stand on this shelf — and what moves you up it.