Brands in the answer
20
Marketplace share
20%
Independent-brand share
80%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Umberto Gianniniumbertogiannini.com | 100% of answers | €8.59 | Claim | ||
2 | — | Krastase Genesiskrastasegenesis.com | 100% of answers | €19.48 | Claim | ||
3 | — | Olaplexolaplex.com | 100% of answers | €22.95 | Claim | ||
4 | — | got2b ultragot2bultra.com | 100% of answers | €8.33 | Claim | ||
5 | — | Yves Rocheryvesrocher.com | 100% of answers | €12.99 | Claim | ||
6 | — | Wella Professionalswellaprofessionals.com | 100% of answers | €13.95 | Claim | ||
7 | — | Moroccanoil Revitalisantmoroccanoilrevitalisant.com | 100% of answers | €16.50 | Claim | ||
8 | — | Living Prooflivingproof.com | 100% of answers | €28.85 | Claim | ||
9 | — | Medi-Market Parapharmaciemedimarketparapharmacie.com | 100% of answers | €9.44 | Claim | ||
10 | — | Ici Paris XLiciparisxl.com | 100% of answers | €32.00 | Claim | ||
11 | — | Krastase Premirekrastasepremire.com | 100% of answers | €38.00 | Claim | ||
12 | — | Krastase Glosskrastasegloss.com | 100% of answers | €45.59 | Claim | ||
13 | — | Gele Lavantegelelavante.com | 100% of answers | €27.74 | Claim | ||
14 | — | Ritualsrituals.com | 100% of answers | €12.95 | Claim | ||
15 | — | MyOriginesmyorigines.com | 100% of answers | €42.05 | Claim | ||
16 | — | Bain Satinbainsatin.com | 100% of answers | €39.55 | Claim | ||
17 | — | Innersense Pureinnersensepure.com | 100% of answers | €62.38 | Claim | ||
18 | — | baslerbeauty BEbaslerbeautybe.com | 100% of answers | €23.84 | Claim | ||
19 | — | The Ordinarytheordinary.com | 100% of answers | €28.00 | Claim | ||
20 | — | Color Wowcolorwow.com | 100% of answers | €42.50 | Claim |
7
Moroccanoil Revitalisant
moroccanoilrevitalisant.com100% of answers
Stability
Price
€16.50
9
Medi-Market Parapharmacie
medimarketparapharmacie.com100% of answers
Stability
Price
€9.44
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price6/20
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