Brands in the answer
20
Marketplace share
45%
Independent-brand share
55%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Elizabeth Ardenelizabetharden.com | 100% of answers | $14.90 | Claim | ||
2 | — | Vagisilvagisil.com | 100% of answers | $8.01 | Claim | ||
3 | — | adidasadidas.com | 100% of answers | $8.04 | Claim | ||
4 | — | Eucerin Advancedeucerinadvanced.com | 100% of answers | $20.80 | Claim | ||
5 | — | Inner & Outerinnerandouter.com | 100% of answers | $153.69 | Claim | ||
6 | — | Sol desolde.com | 100% of answers | $20.00 | Claim | ||
7 | — | Bonjour Global SGbonjourglobalsg.com | 100% of answers | $269.00 | Claim | ||
8 | — | Beauty Affairs SGbeautyaffairssg.com | 100% of answers | $51.00 | Claim | ||
9 | — | Robinsons Onlinerobinsonsonline.com | 100% of answers | $54.50 | Claim | ||
10 | — | Billy Jealousybillyjealousy.com | 100% of answers | $51.06 | Claim | ||
11 | — | Fabled Lookfabledlook.com | 100% of answers | $52.00 | Claim | ||
12 | — | Fig.1fig1.com | 100% of answers | $94.36 | Claim | ||
13 | — | Fresh Rosefreshrose.com | 100% of answers | $69.00 | Claim | ||
14 | — | Old Spiceoldspice.com | 100% of answers | $13.80 | Claim | ||
15 | — | Dove Powderdovepowder.com | 100% of answers | $8.99 | Claim | ||
16 | — | Bella & Bearbellaandbear.com | 100% of answers | $29.00 | Claim | ||
17 | — | Femoirefemoire.com | 100% of answers | $645.00 | Claim | ||
18 | — | Cosmetics Now SGcosmeticsnowsg.com | 100% of answers | $29.95 | Claim | ||
19 | — | SNOW Overnightsnowovernight.com | 100% of answers | $35.00 | Claim | ||
20 | — | Augustinus Baderaugustinusbader.com | 100% of answers | $455.00 | Claim |
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price17/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Singapore. I want to buy personal care online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Personal Care in other countries
Other categories in Singapore
Run a personal care store in Singapore?
See exactly where you stand on this shelf — and what moves you up it.