Brands in the answer
20
Marketplace share
45%
Independent-brand share
55%
Baseline week — first reading
These are the standings as of this week. Who entered, who was displaced, and who climbed starts appearing next week, once there's a prior week to compare to.
The shelf this week
| # | Move | Brand | Share of answer | Stability | Price | 12 wk | Claim |
|---|---|---|---|---|---|---|---|
1 | — | Olaplex Hairolaplexhair.com | 100% of answers | $52.00 | Claim | ||
2 | — | Watsons Singaporewatsonssingapore.com | 100% of answers | $23.92 | Claim | ||
3 | — | Mise-en-Scene Perfectmiseensceneperfect.com | 100% of answers | $14.80 | Claim | ||
4 | — | Guardian Health &guardianhealthand.com | 100% of answers | $23.90 | Claim | ||
5 | — | MUK Haircaremukhaircare.com | 100% of answers | $27.20 | Claim | ||
6 | — | Vl Online Tradingvlonlinetrading.com | 100% of answers | $154.00 | Claim | ||
7 | — | iShopChangiishopchangi.com | 100% of answers | $61.00 | Claim | ||
8 | — | Klorane Mangokloranemango.com | 100% of answers | $20.90 | Claim | ||
9 | — | SMiB Singaporesmibsingapore.com | 100% of answers | $169.90 | Claim | ||
10 | — | Beauty Affairs SGbeautyaffairssg.com | 100% of answers | $368.00 | Claim | ||
11 | — | Good Virtuesgoodvirtues.com | 100% of answers | $7.78 | Claim | ||
12 | — | Lookfantastic Singaporelookfantasticsingapore.com | 100% of answers | $21.00 | Claim | ||
13 | — | Robinsons Onlinerobinsonsonline.com | 100% of answers | $45.24 | Claim | ||
14 | — | Biotin Shampoobiotinshampoo.com | 100% of answers | $44.56 | Claim | ||
15 | — | Kimage E-Storekimageestore.com | 100% of answers | $52.00 | Claim | ||
16 | — | Oribe Signatureoribesignature.com | 100% of answers | $93.61 | Claim | ||
17 | — | Tribal Chimptribalchimp.com | 67% of answers | $16.00 | Claim | ||
18 | — | OGX Extraogxextra.com | 67% of answers | $16.99 | Claim | ||
19 | — | Kerastase Genesiskerastasegenesis.com | 67% of answers | $43.50 | Claim | ||
20 | — | Neutrogena TGelneutrogenatgel.com | 67% of answers | $28.90 | Claim |
12
Lookfantastic Singapore
lookfantasticsingapore.com100% of answers
Stability
Price
$21.00
Observed
The answer is mechanical
20/20
have a product image20/20
publish a machine-readable price18/20
carry a star ratingVerify this yourself — paste into ChatGPT:
Act as a shopper in Singapore. I want to buy haircare online. Recommend the best independent brands and where to buy — give me a ranked shortlist with the store each is sold at.
Haircare in other countries
Other categories in Singapore
Run a haircare store in Singapore?
See exactly where you stand on this shelf — and what moves you up it.