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  4. AdRoll Marketing & Advertising

AdRoll Marketing & Advertising

by AdRoll

4.4

(287 reviews)

49/100 · Mixed signalsFree to install. Additional charges may apply.
Best suited for stores running retargeting campaigns across Facebook, Instagram, TikTok, and Google.

Reach your customers wherever they go with brand awareness and retargeting ad campaigns. The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll brand awareness ads find new ideal customers. AdRoll retargeting ads bring shoppers back to purchase again and again. Using over a decade of data and machine learning, our full-funnel multi-channel advertising solution is proven to generate awareness, deepen interest and drive outcomes with tools for identifying the right audience, building and optimizing campaigns and attributing cross-channel impact. The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll brand awareness ads find new ideal customers. AdRoll retargeting ads bring shoppers back to purchase again and again. Using over a decade of data and machine learning, our full-funnel multi-channel advertising solution is proven to generate awareness, deepen interest and drive outcomes with tools for identifying the right audience, building and optimizing campaigns and attributing cross-channel impact. more Multi-channel: Target audiences on display, native, mobile apps, video, and CTV. Audience Segmentation: Launch ad campaigns targeting your Shopify segments Dynamic Ads: Feature products on millions of websites and native mobile apps Reporting & Analytics: Achieve ROAS with performance insights and benchmarking Programmatic Predictions: Place optimal bids with our AI-powered bidding engine

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Ads
What it moves
Top line

conversion rate and average order value

What it costs
Free to install. Additional charges may apply.
How it’s supported
49/100

Mixed signals · from 290 reviews

What it does

Multi-channel: Target audiences on display, native, mobile apps, video, and CTV.

Audience Segmentation: Launch ad campaigns targeting your Shopify segments

Dynamic Ads: Feature products on millions of websites and native mobile apps

Reporting & Analytics: Achieve ROAS with performance insights and benchmarking

Programmatic Predictions: Place optimal bids with our AI-powered bidding engine

Plan fit
One plan, no tiers to choose between

This developer publishes a single plan (Free to install), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “Free to install. Additional charges may apply.”.

Pricing
Free to install. Additional charges may apply.
Ads

Free to install

Display, Native, Video and CTV ads
Reporting & Insights
Audience Segmentation
The listing notes additional charges may apply, so the plan prices above may not be the full monthly cost.
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

49

/ 100
Mixed signals
medium confidence

Scored on 290 merchant reviews we hold for AdRoll Marketing & Advertising, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Total cost is not knowable up front
1 plan listed, but the listing notes additional charges may apply.
Computed from the 290 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2013–2025 · 290 reviews read
Reviews per year
20134 reviews
20142 reviews
20153 reviews
20166 reviews
201715 reviews
20186 reviews
20195 reviews
202036 reviews
202182 reviews
202230 reviews
202341 reviews
202434 reviews
202526 reviews
What merchants say

4.4

287 reviews
5★76%
4★7%
3★2%
2★2%
1★13%
Developer replies
13%
of reviews get an answer
Reviewed at 12m+
40%
had used it a year when they wrote
From 290 reviews read. Typical reviewer had used the app for 8 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 287. Open one to read it in full, with the developer's reply where there is one.

Easy-to-use, very effective setup of marketing-funnel stages and audience segmentation. Reporting is pretty decent. Integration with shopify is seamless. We found it was easy to create new creatives using their templates, especially for dynamic product ads. Much easier to manage out-of-the-box than google shopping ads, and it feels like you have more granular control here than other platforms that force you to use more AI-guided algorithms.

We are very pleased with the performance and results we’ve seen from AdRoll. Their platform has been instrumental in helping us reach new customers while re-engaging with existing ones. Since working with AdRoll, we’ve seen consistent improvements in both traffic and conversions, and their support team has always been responsive and helpful whenever we’ve had questions.

Super easy to implement and adds a powerful retargeting layer to our marketing. The dashboard gives clear insights, and support is responsive and helpful. Highly recommend for any Shopify store wanting better ad performance.

The role it plays in our marketing landscape from a display perspective is really beneficial. However, I have run into issues with scheduling and ads not being on/off when they should.

Super easy to implement and add a new layer of retargeting outside of other channels. Love the support the team provides. Unlike Google Ad's support team, they actually give you solid advice on methods to improve your retargeting. Highly recommend this as a staple for any ecommerce site.

We've been using AdRoll to help drive customer retention and scale our remarketing efforts across web and social platforms. The setup was straightforward, and the integration with Shopify makes syncing audiences and tracking performance seamless. The dashboard provides clear insights into campaign performance, ROAS, and customer journey metrics. We've especially appreciated the ability to run both retargeting and prospecting campaigns from one platform. Their support team has also been responsive and helpful in optimizing our campaigns and providing best practices. If you're a growing eCommerce brand looking for an easy-to-use remarketing solution with solid customer support, AdRoll is definitely worth considering. Lawrence K

DO NOT USE!!! UPDATE: they have confirmed the issue is present, their responsibility and they have overcharged by more than $4000, its been almost a week and they are still refusing to process the refund. Paypal has reached out to them with a refund request which they are ignoring. The excuse they're using is that they need to go through and investigate the cause. As if it's our companies responsibility to be out of pocket while they investigate their issue without processing the refund. I cannot stress this enough, DO NOT USE THIS BUSINESS!! We used AdRoll to gauge what type of traffic comes through. We opened a contextual ad campaign with a budget of $4.00 per day, over the course of two days. The AdRoll spent $4276.00 I reached out to the company to point out the error and they confirmed it was an issue. A few days later they still charged it. I reached out again and raised a dispute through Paypal business but they refuse to process the refund. Paypal have sent the refund request and they are using excuses like our engineers need to look into the issue etc. It seems they have done this before to others and will use any means necessary to scam you.

Developer repliedHi Kaspar, thank you for sharing your feedback. I want to start by sincerely apologizing for the experience you’ve had. I’ve reviewed the latest status, and I can confirm that our Finance team processed refund on May 16th. If you haven't seen the funds yet, we recommend reaching out to your bank provider for more information on the transaction status. We understand that this situation has caused inconvenience, and we're fully committed to making it right. To help ensure smooth communication, I’ve also sent you an email directly. I’d be happy to hear from you and assist further whenever you're ready. Sincerely, Tatiana Show more

AdRoll has been incredibly helpful for our marketing campaigns. The platform is user-friendly and offers powerful tools for audience targeting, retargeting, and campaign optimization. It has significantly improved our ad performance and allowed us to engage with our audience more effectively across channels. The insights and reporting features are also excellent, providing clear data to make informed decisions. Overall, AdRoll has been a valuable addition to our digital marketing toolkit, and I highly recommend it to businesses looking to scale their online advertising efforts.

AdRoll Marketing & Advertising FAQ

Answered from this app's own listing and its full review record.

Best suited for stores running retargeting campaigns across Facebook, Instagram, TikTok, and Google.

The Shopify App Store lists this app as “Free to install. Additional charges may apply.”. It does not publish plain monthly prices we can compute against.

On our scorecard AdRoll Marketing & Advertising rates 49 out of 100 — mixed signals — read from 290 merchant reviews. The developer has published replies to 37 of 290 reviews. The score reflects what the review record shows, nothing more.

287 merchants have reviewed AdRoll Marketing & Advertising, averaging 4.4 out of 5. We hold the review history from 2013 to 2025, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

4.4 / 5 · 287 reviews


Rating, last 12 months

4.38 from 16 reviews


New reviews, last 12 months

16 (was 30)


Developer replies

37 of 290 reviews


Typical reviewer had used it

8 months


Pricing

Free to install. Additional charges may apply.


On the App Store since

August 19, 2015


Review history held

2013 – 2025

Integrates with
Checkout
Facebook Custom Audiences
Google AdWords
Instagram
Klaviyo
TikTok
Yotpo

Categories
Ads
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

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