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AdRoll Marketing & Advertising
AdRoll Marketing & Advertising
by AdRoll
4.4
(287 reviews)
Best suited for stores running retargeting campaigns across Facebook, Instagram, TikTok, and Google.
Reach your customers wherever they go with brand awareness and retargeting ad campaigns. The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll brand awareness ads find new ideal customers. AdRoll retargeting ads bring shoppers back to purchase again and again. Using over a decade of data and machine learning, our full-funnel multi-channel advertising solution is proven to generate awareness, deepen interest and drive outcomes with tools for identifying the right audience, building and optimizing campaigns and attributing cross-channel impact. The majority of shoppers don’t make a purchase on the first visit to your store. AdRoll brand awareness ads find new ideal customers. AdRoll retargeting ads bring shoppers back to purchase again and again. Using over a decade of data and machine learning, our full-funnel multi-channel advertising solution is proven to generate awareness, deepen interest and drive outcomes with tools for identifying the right audience, building and optimizing campaigns and attributing cross-channel impact. more Multi-channel: Target audiences on display, native, mobile apps, video, and CTV. Audience Segmentation: Launch ad campaigns targeting your Shopify segments Dynamic Ads: Feature products on millions of websites and native mobile apps Reporting & Analytics: Achieve ROAS with performance insights and benchmarking Programmatic Predictions: Place optimal bids with our AI-powered bidding engine
Copy from the Shopify App Store listing, unedited.Ads
Top line
conversion rate and average order value
Free to install. Additional charges may apply.
49/100
Mixed signals · from 290 reviews
What it does
Multi-channel: Target audiences on display, native, mobile apps, video, and CTV.
Audience Segmentation: Launch ad campaigns targeting your Shopify segments
Dynamic Ads: Feature products on millions of websites and native mobile apps
Reporting & Analytics: Achieve ROAS with performance insights and benchmarking
Programmatic Predictions: Place optimal bids with our AI-powered bidding engine
One plan, no tiers to choose between
This developer publishes a single plan (Free to install), so plan choice does not arise — the only decision is whether to install it. The listing summarises it as “Free to install. Additional charges may apply.”.
Pricing
Free to install
49
/ 100Mixed signals
Scored on 290 merchant reviews we hold for AdRoll Marketing & Advertising, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Total cost is not knowable up front
1 plan listed, but the listing notes additional charges may apply.Review history
2013–2025 · 290 reviews read| 2013 | 4 reviews |
|---|---|
| 2014 | 2 reviews |
| 2015 | 3 reviews |
| 2016 | 6 reviews |
| 2017 | 15 reviews |
| 2018 | 6 reviews |
| 2019 | 5 reviews |
| 2020 | 36 reviews |
| 2021 | 82 reviews |
| 2022 | 30 reviews |
| 2023 | 41 reviews |
| 2024 | 34 reviews |
| 2025 | 26 reviews |
What merchants say
4.4
13%
of reviews get an answer40%
had used it a year when they wroteRecent merchant reviews
The newest 8 of 287. Open one to read it in full, with the developer's reply where there is one.
Easy-to-use, very effective setup of marketing-funnel stages and audience segmentation. Reporting is pretty decent. Integration with shopify is seamless. We found it was easy to create new creatives using their templates, especially for dynamic product ads. Much easier to manage out-of-the-box than google shopping ads, and it feels like you have more granular control here than other platforms that force you to use more AI-guided algorithms.
We are very pleased with the performance and results we’ve seen from AdRoll. Their platform has been instrumental in helping us reach new customers while re-engaging with existing ones. Since working with AdRoll, we’ve seen consistent improvements in both traffic and conversions, and their support team has always been responsive and helpful whenever we’ve had questions.
Super easy to implement and adds a powerful retargeting layer to our marketing. The dashboard gives clear insights, and support is responsive and helpful. Highly recommend for any Shopify store wanting better ad performance.
The role it plays in our marketing landscape from a display perspective is really beneficial. However, I have run into issues with scheduling and ads not being on/off when they should.
Super easy to implement and add a new layer of retargeting outside of other channels. Love the support the team provides. Unlike Google Ad's support team, they actually give you solid advice on methods to improve your retargeting. Highly recommend this as a staple for any ecommerce site.
We've been using AdRoll to help drive customer retention and scale our remarketing efforts across web and social platforms. The setup was straightforward, and the integration with Shopify makes syncing audiences and tracking performance seamless. The dashboard provides clear insights into campaign performance, ROAS, and customer journey metrics. We've especially appreciated the ability to run both retargeting and prospecting campaigns from one platform. Their support team has also been responsive and helpful in optimizing our campaigns and providing best practices. If you're a growing eCommerce brand looking for an easy-to-use remarketing solution with solid customer support, AdRoll is definitely worth considering. Lawrence K
DO NOT USE!!! UPDATE: they have confirmed the issue is present, their responsibility and they have overcharged by more than $4000, its been almost a week and they are still refusing to process the refund. Paypal has reached out to them with a refund request which they are ignoring. The excuse they're using is that they need to go through and investigate the cause. As if it's our companies responsibility to be out of pocket while they investigate their issue without processing the refund. I cannot stress this enough, DO NOT USE THIS BUSINESS!! We used AdRoll to gauge what type of traffic comes through. We opened a contextual ad campaign with a budget of $4.00 per day, over the course of two days. The AdRoll spent $4276.00 I reached out to the company to point out the error and they confirmed it was an issue. A few days later they still charged it. I reached out again and raised a dispute through Paypal business but they refuse to process the refund. Paypal have sent the refund request and they are using excuses like our engineers need to look into the issue etc. It seems they have done this before to others and will use any means necessary to scam you.
AdRoll has been incredibly helpful for our marketing campaigns. The platform is user-friendly and offers powerful tools for audience targeting, retargeting, and campaign optimization. It has significantly improved our ad performance and allowed us to engage with our audience more effectively across channels. The insights and reporting features are also excellent, providing clear data to make informed decisions. Overall, AdRoll has been a valuable addition to our digital marketing toolkit, and I highly recommend it to businesses looking to scale their online advertising efforts.
AdRoll Marketing & Advertising FAQ
Answered from this app's own listing and its full review record.
Best suited for stores running retargeting campaigns across Facebook, Instagram, TikTok, and Google.
The Shopify App Store lists this app as “Free to install. Additional charges may apply.”. It does not publish plain monthly prices we can compute against.
On our scorecard AdRoll Marketing & Advertising rates 49 out of 100 — mixed signals — read from 290 merchant reviews. The developer has published replies to 37 of 290 reviews. The score reflects what the review record shows, nothing more.
287 merchants have reviewed AdRoll Marketing & Advertising, averaging 4.4 out of 5. We hold the review history from 2013 to 2025, which is what the year-by-year chart on this page is built from.
At a glance
4.4 / 5 · 287 reviews
4.38 from 16 reviews
16 (was 30)
37 of 290 reviews
8 months
Free to install. Additional charges may apply.
August 19, 2015
2013 – 2025
Categories
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