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  1. xpay

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  4. CAPI Facebook Pixel Meta API

CAPI Facebook Pixel Meta API

by AdTrace

2.8

(33 reviews)

52/100 · Mixed signalsFree to install
Best suited for stores running Facebook and Instagram ads who need server-side conversion tracking through Meta's API.

Probably not for you if you don't advertise on Meta platforms.

Setup your Facebook Pixel in 30 seconds with AdTrace. Setup the Meta Pixels with ease using AdTrace. We have a simple way to connect the Meta pixel to your store. Plus we integrate with the Conversion API for full server side tracking. We guarantee that your Event Match Quality scores will be improved using our app, or your money back. Setup the Meta Pixels with ease using AdTrace. We have a simple way to connect the Meta pixel to your store. Plus we integrate with the Conversion API for full server side tracking. We guarantee that your Event Match Quality scores will be improved using our app, or your money back. more Easy Meta Pixel + Conversion API setup Improve Event Match Quality (EMQ) scores Fix duplicate event tracking, missing events, and other tracking problems Order and event attribution for your store

Copy from the Shopify App Store listing, unedited.
View on ShopifyCompare the plansSee the scorecard
Who it’s for
Ads
What it moves
Top line

conversion rate and average order value

What it costs
From $27/mo

3 tiers

How it’s supported
52/100

Mixed signals · from 33 reviews

What it does

Easy Meta Pixel + Conversion API setup

Improve Event Match Quality (EMQ) scores

Fix duplicate event tracking, missing events, and other tracking problems

Order and event attribution for your store

Plan fit
What each step up actually buys you

This developer's plans are separated by features, not by how big your store is — so there is no volume that picks a tier for you. Here is what each one adds over the one below it.

Zero Orders (FREE)
Free to install
You start with

Facebook (Meta) Pixel Install

Conversion API Setup

Event Reporting

Ad Campaign Reporting

Tier 1
$27/month
Adds

Product Analytics

Enhanced Tracking Attribution

Tier 2
$47/month
Adds nothing new in the published list
Tier 3
$87/month
Adds nothing new in the published list
Listed as “Free to install”. Plan contents change — confirm on the listing before you install.
Pricing
Free to install
Zero Orders (FREE)

Free to install

Facebook (Meta) Pixel Install
Conversion API Setup
Event Reporting
Ad Campaign Reporting
Tier 1

$27/month

Lowest paid plan
Facebook (Meta) Pixel Install
Conversion API Setup
Event Reporting
Ad Campaign Reporting
Product Analytics
Enhanced Tracking Attribution
Tier 2

$47/month

Facebook (Meta) Pixel Install
Conversion API Setup
Event Reporting
Ad Campaign Reporting
Product Analytics
Enhanced Tracking Attribution
Tier 3

$87/month

Facebook (Meta) Pixel Install
Conversion API Setup
Event Reporting
Ad Campaign Reporting
Product Analytics
Enhanced Tracking Attribution
Plans as listed on the Shopify App Store. Always confirm current pricing before installing.

52

/ 100
Mixed signals
low confidence

Scored on 33 merchant reviews we hold for CAPI Facebook Pixel Meta API, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.





Recent reviews rate below this app's own average
Reviews in the last 12 months average 3.00, 0.18 stars below the lifetime average of 3.18. Worth reading the newest reviews before installing.
Computed from the 33 reviews we hold, with 12-month windows measured to 2026-08. This scores the public review record — it is not a review of the software itself, and a low score often means we hold little evidence rather than poor evidence.
Review history
2024–2026 · 33 reviews read
Reviews per year
202411 reviews
202519 reviews
20263 reviews
What merchants say

2.8

33 reviews
5★48%
4★6%
3★0%
2★6%
1★39%
Developer replies
36%
of reviews get an answer
Reviewed at 12m+
9%
had used it a year when they wrote
From 33 reviews read. Typical reviewer had used the app for 2 months. Most merchants review in their first month, so this reflects when people write — not how long they stay.
Recent merchant reviews

The newest 8 of 33. Open one to read it in full, with the developer's reply where there is one.

Cobrança abusiva. Em dólares e ainda foi Duplicada ,cobrando dois meses junto no meu cartão , perde até a confiança em deixar o cartão cadastrado na shopify , creio que vou pra outra plataforma isso que eu nem faço vendas ainda … muito menos pelo Facebook

Developer repliedYou have been using the app since December 2024 and have already benefited from the service and results provided. As a subscription-based app, charges are applied based on usage and orders processed through the platform. It appears there may have been a misunderstanding regarding the billing structure, as the subscription terms and conditions explain how charges are applied. We always encourage merchants to review the app pricing and terms before installing and using the service. Show more

I’ve been using this app since October 2024 and unfortunately, I cannot recommend it. This review isn’t meant to be harsh, but it's important to be transparent for the sake of other business owners. The main issue I had was with the lack of pricing transparency. I would have never kept this app if I had known it was going to cost $250/month just to run a Meta Pixel. I didn’t use any of the advanced features — I just needed basic pixel tracking. The $250 charge came unexpectedly, and I only found out about it when my performance started dropping and I checked Meta Events Manager, which showed no active pixel on my website — even though I was paying for this app to manage it. When I contacted support, I explained that $250/month wasn’t fair for what I was using. Only then did they offer me a $27/month plan — but only after I pushed the issue. I appreciated that gesture, but a month later, I was told I’d still be charged the full amount due to a “Shopify regulation.” If I hadn’t followed up, I never would’ve known. I kept the app longer than I should have because I had collected 6+ months of pixel data, and I was afraid to lose it. But in the end, it just wasn’t worth it. You don’t need this app to use Meta Pixel — it’s completely free to set up via Shopify’s official Facebook & Instagram integration, which also includes Conversion API. This app adds unnecessary cost and complexity, especially with tiered pricing that makes it unsuitable for scaling. I’m sharing this because I wish I had known all this earlier. I don’t think the app is malicious, but the experience was frustrating and costly.

Developer repliedTo clarify for transparency: our pricing was updated earlier this year after significant improvements to the app, and this change was reviewed and approved by Shopify. You were notified of the update and still received a full refund in May and an additional $200 refund in June — well beyond what’s typically offered. We also completed a full review of your account. While the homepage pixel didn’t visibly show, events were still submitted properly, and performance was not affected. We shared these findings in detail. We take feedback seriously, but we also want to make fellow developers and merchants aware that this store repeatedly requested refunds after services were delivered and confirmed working. We have reported this case to Shopify, along with all supporting documentation. Thank you again, and we wish you the best in your future business. Show more

They charged us without our knowledge, even though we had already uninstalled the app as per their guidance. I emailed them on the same day while in the free trial, but unfortunately, I was still charged. We haven’t received any response yet. I kindly request a full refund. I have already sent you an email regarding this issue.

Developer repliedHi Sai Creations We’d like to kindly remind you that we fully resolved your case by providing a full refund of $117 for the entire month’s use on April 11. Following Shopify Support’s advice, we respectfully ask that you update or remove your review, as the issue has been fairly and completely resolved. Keeping a negative review despite receiving both full service and a full refund is not reflective of fair practice. Thank you for your understanding Show more

I was struggling with Meta Ads for several months before coming across Facebook Pixel, Conversion API and they were able to fix all my issues while supplying me with amazing customer service. The delevepor spent time with me to show me how to pull data and other best practice

I've never seen such bad support. This is the worst support ever.

fraudulent software!!!!Please refund my money, it says free for a month, it didn't expire and then it started charging. And that's not what was charged. It doesn't say on the software that there is a charge, a separate charge of £40, please refund my hard earned money. I have 3 million social coal followers, INS FB TIKTOK YOUTUBE , if it is not refunded I will report it on multiple social coals and post a video.

Developer repliedHi WQ-X We noticed that a negative review was left prior to submitting your request. While we’re always open to feedback, we kindly ask that concerns be communicated to us directly first so we can assist promptly.Regarding your request: It appears there may have been a misunderstanding with our pricing. Our free trial period is 24 hours, not one month, as outlined on our pricing page. However, due to this stunt, our CEO already refunded you the total amount. In line with maintaining transparency and fairness for all merchants and customers, we kindly ask that you consider removing the review you posted, as we believe it may not reflect the full context of the situation. Thank you Show more

The app is very useful and the support team is responsive and helpful. They reply quickly and are willing to assist with any questions. Great experience so far!

very bad and so expansive for such a service and they charge as if the are helping you store believe me not the best. i felt as if i got scammed

Developer repliedHello! Our app billing terms are available on this app page, as well emailed to you when you sign up, but we are able to offer refunds if you are not satisfied with the service! Show more

CAPI Facebook Pixel Meta API FAQ

Answered from this app's own listing and its full review record.

Best suited for stores running Facebook and Instagram ads who need server-side conversion tracking through Meta's API. Probably not for you if you don't advertise on Meta platforms.

Paid plans start at $27/month, and run to $87/month across 3 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.

CAPI Facebook Pixel Meta API's plans are separated by features rather than by store size — none of the tiers is capped on a volume you could state up front. Compare what each step adds over the one below it rather than trying to size yourself into a tier.

On our scorecard CAPI Facebook Pixel Meta API rates 52 out of 100 — mixed signals — read from 33 merchant reviews. The developer has published replies to 12 of 33 reviews. The score reflects what the review record shows, nothing more.

33 merchants have reviewed CAPI Facebook Pixel Meta API, averaging 2.8 out of 5. We hold the review history from 2024 to 2026, which is what the year-by-year chart on this page is built from.

Quick facts
At a glance
Merchant rating

2.8 / 5 · 33 reviews


Rating, last 12 months

3.00 from 8 reviews


New reviews, last 12 months

8 (was 19)


Developer replies

12 of 33 reviews


Typical reviewer had used it

2 months


Pricing

Free to install


On the App Store since

June 22, 2022


Review history held

2024 – 2026

Integrates with
Checkout
Facebook
Facebook Ads
Facebook API
Instagram Ads
Meta
Meta Ads

Categories
Ads
Will AI shoppers find this store?

Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.

Run a free readiness check
Alternatives
Instead of CAPI Facebook Pixel Meta API

Same categories, by review volume.

TikTok
4.815,236 reviews

Google & YouTube
4.55,037 reviews

Facebook & Instagram
3.74,921 reviews

Pinterest
4.21,617 reviews

Omega Facebook Pixel Meta Feed
4.8878 reviews

Snapchat Ads
4.6670 reviews
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