AdWhatCost: Optimize your Ads
by AppCommerce LLC
5.0
(10 reviews)
Best suited for stores using Facebook Ads, Instagram Ads and Meta Ads, which it integrates with and willing to start free and move to $20/mo.
Take control of your Facebook (Meta), Instagram, and TikTok Ads via UTM tracking AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even on iOS. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS. AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even on iOS. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS. more Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads Track the orders and revenue generated by individual UTM parameter sets Find out the profitability of your ads as well as of your store in general Gain insights into the purchase behavior of your customer cohorts over time Receive a daily email report of your store performance right to your inbox
Copy from the Shopify App Store listing, unedited.Which plan would my store need?
Move this to your own volume. Nothing is sent anywhere — the answer is computed here, from the limits this developer publishes.
How many orders a month?
Free Plan
Free
The free plan already covers this volume — you may not need to pay for this yet.
Next step up is Standard Plan at $20/mo — $20 more a month.
Ads
Top line
conversion rate and average order value
From $20/mo
free plan available · 2 tiers · priced by orders/month
44/100
Mixed signals · from 6 reviews
What it does
Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads
Track the orders and revenue generated by individual UTM parameter sets
Find out the profitability of your ads as well as of your store in general
Gain insights into the purchase behavior of your customer cohorts over time
Receive a daily email report of your store performance right to your inbox
Pricing
Free
$20/month
44
/ 100Mixed signals
Scored on 6 merchant reviews we hold for AdWhatCost: Optimize your Ads, across five checks. Every figure is computed from those reviews — expand any row to see the counts behind it.
Review history
2022–2025 · 6 reviews read| 2022 | 2 reviews |
|---|---|
| 2023 | 1 reviews |
| 2024 | 2 reviews |
| 2025 | 1 reviews |
What merchants say
5.0
83%
of reviews get an answer0%
had used it a year when they wroteRecent merchant reviews
The newest 6 of 10. Open one to read it in full, with the developer's reply where there is one.
Amazing app highly recommended to all. Give real clarity over all important tracking metrics at the touch of a button.
Very useful App. It tracks even more conversions than the standard Facebook reporting does. All their tracked conversions are proven via UTM data. Very credible insights and much recommended!
As an e-commerce business owner two years into the journey, 'AdWhatCost' has been a game-changer for my Shopify store. Its intuitive interface simplifies complex data, making it easy to track and understand my ad spend and its returns. The daily profit and loss metrics are particularly invaluable, providing clear insights into my store's financial performance. It's a must-have for anyone serious about efficiently managing their online business finances.
Wir arbeiten seit Tag 1 mit AdWhatCost zusammen, um Facebook KPIs zuverlässig und übersichtlich zu tracken und nachgehend analysieren zu können. Sehr benutzerfreundliche Oberfläche und transparente Darstellung der Resultate der Facebook Kampagnen! Mehr als empfehlenswert!
Works really well. Makes it easy to track all the purchases from at least tiktok and fb. Still working on making it work with snapchat.
AdWhatCost: Optimize your Ads FAQ
Answered from this app's own listing and its full review record.
Best suited for stores using Facebook Ads, Instagram Ads and Meta Ads, which it integrates with and willing to start free and move to $20/mo.
There is a free plan, paid plans start at $20/month across 2 published tiers. Prices are as listed on the Shopify App Store and can change — confirm before installing.
AdWhatCost: Optimize your Ads's tiers are gated on orders/month, so the right plan depends on your own volume. The plan-fit tool on this page resolves the cheapest tier whose published limits cover the number you enter, and shows how much headroom is left before the next step up.
On our scorecard AdWhatCost: Optimize your Ads rates 44 out of 100 — mixed signals — read from 6 merchant reviews. The developer has published replies to 5 of 6 reviews. The score reflects what the review record shows, nothing more.
10 merchants have reviewed AdWhatCost: Optimize your Ads, averaging 5.0 out of 5. We hold the review history from 2022 to 2025, which is what the year-by-year chart on this page is built from.
At a glance
5.0 / 5 · 10 reviews
0
5 of 6 reviews
3.5 months
Free plan available. Free trial available.
September 6, 2021
2022 – 2025
Will AI shoppers find this store?
Apps like this one convert the traffic you already have. Getting recommended by ChatGPT and Perplexity is a separate problem.
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